The Masters Tournament – Apr. 8, 2027

The Masters Tournament
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2nd Thursday of April
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The Masters Tournament captivates golf fans worldwide every second Thursday of April. This prestigious event brings together elite golfers to compete for the coveted green jacket at Augusta National. Plan your viewing parties, follow your favorite players, and immerse yourself in golf’s most storied major.

Want to sponsor The Masters Tournament? Learn how

Expected The Masters Tournament Deals

As one of the most watched sporting events, The Masters Tournament inspires numerous brand activations and fan engagement opportunities. While official 2027 promotions are still under wraps, history shows golf retailers like PGA TOUR Superstore and Dick’s Sporting Goods often run sales on equipment and apparel. Premium brands such as Titleist, Callaway, and TaylorMade may offer special bundles or limited-edition gear. Sports bars and restaurants, including chains like Buffalo Wild Wings and Topgolf, typically host viewing parties with food and drink specials. Even luxury travel brands like Marriott Bonvoy and Hilton Honors might offer packages for next year’s event. We will update this page with confirmed live deals as April approaches.

Platform Guide for The Masters Tournament

X/Twitter

Mention @NatlToday and use #TheMasters. Share live reactions, favorite moments, and predictions throughout the tournament.

Instagram

Tag @nationaltoday_ and use #TheMasters. Post photos of your Masters viewing party, golf-themed food, or even your own swing.

YouTube

Subscribe to @NationalToday for holiday video content. Create highlight reels, course breakdowns, or interviews with local golf pros.

Social Media Tips for The Masters Tournament

Individuals

Host a Masters viewing party with friends, complete with pimento cheese sandwiches and peach ice cream. Participate in a fantasy golf league and track your favorite players.

Creators

Produce content predicting the winner, analyzing player performances, or reviewing iconic Masters moments. Share your golf swing tips or a 'day in the life' as a golf fan during the tournament.

Brands

Run a golf-themed giveaway, sponsor a local mini-golf tournament, or partner with a sports bar for a viewing event. Offer special discounts on golf equipment or apparel during the tournament week.

Partners & Brands for The Masters Tournament

  1. Augusta National Golf Club

    Founded by Bobby Jones and Clifford Roberts in 1931, Augusta National is one of the most famous golf clubs in the world. It is the permanent home of The Masters Tournament, known for its pristine course and strict traditions.

  2. Rolex

    The official timekeeper of The Masters, Rolex has a long-standing association with golf's most prestigious tournaments. The luxury watchmaker's presence reinforces the event's elite status and timeless tradition.

  3. Mercedes-Benz

    A global partner of The Masters, Mercedes-Benz provides vehicles for players and officials, showcasing its commitment to luxury and performance. The brand's association aligns with the tournament's premium image.

  4. IBM

    As a technology partner, IBM powers the Masters.com website and mobile apps, providing real-time data, scoring, and analytics. Their innovation enhances the fan experience both on and off the course.

  5. AT&T

    Another long-standing global partner, AT&T ensures seamless connectivity and communication throughout Augusta National. Their technology supports broadcast operations and enhances the digital experience for fans.

  6. Titleist

    A leading manufacturer of golf equipment, Titleist is a popular choice among many professional golfers competing in The Masters. The brand is renowned for its high-performance balls, clubs, and accessories.

  7. ESPN

    ESPN provides extensive coverage of The Masters, including early rounds, highlights, and analysis. As a major sports broadcaster, ESPN brings the tournament to millions of viewers across various platforms.

The Masters Tournament Hero

Bobby Jones

Robert Tyre 'Bobby' Jones Jr. was an American amateur golfer who founded Augusta National Golf Club and co-founded The Masters Tournament. He is considered one of the most influential figures in golf history, achieving a Grand Slam in 1930 before retiring from competitive play. His vision for a world-class golf course and tournament created an enduring legacy.

History of The Masters Tournament

Introduced in 1934, the Masters Tournament has been home to some of the greatest moments of golf. It is a four-day championship with 72 holes and the smallest field in major championship golf. Augusta National Golf Club was founded by Bobby Jones, who is a legendary amateur champion, and by Clifford Roberts, an astute investment banker in New York. After retirement from golf championships in 1930, Jones hoped to realize his dream of building a golf course.

After a brief conversation with Roberts, it was decided that the club would be built near Augusta, Georgia. The construction of the new course began in the first half of 1931, and it was opened in December 1932 to a limited number of members. It formally opened in January 1933.

An annual golf tournament was announced at the beginning of 1934, and Roberts proposed the name the Masters Tournament, to which Jones objected as he considered it too presumptuous, and the name Augusta National Invitation Tournament was adopted instead. This name was used for five years until 1939, after which Jones relented, and the name was officially changed. The first tournament was held on March 22, 1934, and from the beginning of 1940, the Masters was scheduled for the first full week in April every year.

The Masters Tournament timeline

1930
Bobby Jones Builds a Golf Course

After a brief conversation with Roberts, the location of the Club was decided to be built near Augusta, Georgia.

1931 — 1933
The Construction Begins

The construction of the new course begins and is limited to several members before it is formally opened.

1934
Annual Golf Tournament is Announced

An annual golf tournament is announced and the name Augusta National Invitation Tournament is adopted before it is changed five years later to the Masters Tournament.

1940
The Masters Tournament is Scheduled

The Masters Tournament is scheduled for the first full week in April every year.

How Businesses Can Celebrate The Masters Tournament

Local businesses can tap into The Masters’ excitement by hosting themed events. Sports bars can offer special ‘Masters Menu’ items like pimento cheese sandwiches and peach cobbler, or run golf trivia nights. Retailers might showcase golf apparel or offer discounts on sports equipment. Even offices can organize friendly putting competitions or decorate with green and yellow to celebrate the tournament’s prestigious atmosphere.

The Masters Tournament FAQs

When is The Masters Tournament?

In 2027, The Masters will be held from Thursday, April 8 to Sunday, April 11, continuing its tradition as the first major championship of the golf season.

How many major championships are there in golf?

The Masters is one of golf’s four majors, a quartet of tournaments considered the sport’s most significant. Winning all four in a calendar year is known as the Grand Slam, a rare feat in golf history.

How popular is The Masters Tournament?

With an estimated global audience in the hundreds of millions, The Masters is arguably the most prestigious golf tournament. Its limited commercial breaks and consistent broadcast schedule contribute to its devoted following.

What is the significance of the green jacket?

More than just a trophy, the green jacket signifies a lifetime invitation to compete in The Masters and is a powerful symbol of golfing excellence. Winners may only take the jacket off club grounds for one year.

The Masters Tournament Activities

  1. Attend the Masters Tournament

    If you can, attend the Masters Tournament and watch the tournament live. Enjoy the greenery at the Augusta National Golf Club and the exciting game of golf.

  2. Watch it on T.V.

    You can always tune in to any sports channel and watch this exciting game on TV. Make sure to enjoy this tournament with friends and family.

  3. Spread awareness

    Spread awareness about the exciting tournament and make people aware of it. Introduce them to this beautiful sport.

5 Facts About The Masters Tournament

  1. The tradition of the Green Jacket

    The tradition of the Green Jacket, which is bestowed on the winner each year started in 1937.

  2. Cell phones are prohibited

    They have a strict no cell phone policy, and any user found gets kicked out of the event.

  3. Known for its food and drink menu

    The food and drink menu at the Masters Tournament is beloved and budget-friendly, which includes their famous pimento cheese sandwich.

  4. Tradition to skip golf balls during practice

    The players are encouraged to skip golf calls across a lake at the front of the 16th tee and green.

  5. Women were admitted to Augusta from 2012

    The Club had its first two female members in 2012, and from 2019, women golfers started participating in the membership a week before the Masters Tournament in the Augusta National Women’s Amateur Championship.

Why We Love The Masters Tournament

  1. It appreciates golf

    This week appreciates the game of golf and its fans. Thousands of fans tune in every year to watch this tournament.

  2. It is dedicated to golfers

    This is an invite-only tournament, and it is dedicated to talented golfers. All golfers are well compensated for their efforts towards the tournament.

  3. This week brings the community together

    It brings like-minded people together. All fans of golf unite to enjoy this game.

The Masters Tournament dates

Year Date Day
2026 April 9–12 Thursday–Sunday
2027 April 8–11 Thursday–Sunday
2028 April 6–9 Thursday–Sunday
2029 April 5–8 Thursday–Sunday
2030 April 11–14 Thursday–Sunday