- Categories:
- Appreciation
- Tags:
- AppreciationWomen
- Where:
- United States
- Date change rule:
- Every April 9
- Holiday emoji:
- 👩🦳
National Mature Women’s Day shines a spotlight on April 9, celebrating the wisdom, confidence, and enduring influence of older women. This special holiday, founded by makeup artist Laura Geller, encourages self-love and a positive attitude towards aging. Take time to appreciate the inspiring mature women in your life, share their stories, and embrace the beauty of every stage.
Want to sponsor National Mature Women’s Day? Learn how
Expected National Mature Women’s Day Deals
While specific 2027 promotions are yet to be announced, National Mature Women’s Day often sees brands celebrating with special offers and recognition. Look for beauty brands like Laura Geller Beauty, which champions mature skin, to offer discounts on their popular foundations and skincare. Retailers focusing on comfortable yet stylish fashion, such as Chico’s or Talbots, may feature sales on their collections. Health and wellness brands like AARP partners or local fitness centers might promote programs tailored for older women. We will update this page with confirmed live deals as April 9 approaches.
Platform Guide for National Mature Women’s Day
Tag @nationaltoday_ and use #MatureWomensDay. Share inspiring photos or stories of mature women who have influenced you.
Mention National Today (facebook.com/nationaltoday) and use #MatureWomensDay. Post a tribute to a mature woman in your community.
Tag National Today (linkedin.com/company/nationaltoday) and use #MatureWomensDay. Highlight mature women leaders and mentors in your professional network.
National Mature Women’s Day Hero
Laura Geller
History of National Mature Women’s Day
Laura Geller grew up in the suburbs of Rockland County, New York. She had a gorgeous lady as her neighbor who worked in a department store selling beauty products. She used to go to her when she wanted to be made up for special occasions, like Sweet Sixteen parties. She would feel empowered during those times and her fascination for makeup continued. At 18, she studied at the School of Visual Arts in New York. She landed a job backstage as a theatrical makeup artist on Broadway and was able to work with stars such as Audrey Hepburn, Ginger Rogers, Paul Newman, and rockstar Gene Simmons.
She opened her studio on Manhattan’s Upper East Side and in the more than 20 years it was in business, she became known for her wearable makeup looks. Her magnetic personality served her well when she took her brand on-air at QVC. Her highlight and contour kit, her first product in her Laura Geller Beauty line, sold out in minutes. A pioneer in the primer category, her Spackle Skin Perfecting Primer was born a few years later. It brought baked makeup to the masses and continues to be a cult favorite to this day.
The brand’s iconic baked formulas are handcrafted in Italy and made with mature skin in mind. Weightless, silky color that never cakes is its continued promise. With the focus on mature women, her ideology in her more than 35 years of being a makeup artist has not changed. “We want to make all women feel beautiful and worthy, whether they’re 19 or 90,” she says.
National Mature Women’s Day timeline
Laura Geller establishes Laura Geller Beauty in New York City.
The company conducts research into its customer base and finds out its core customers are at least 40 years old.
At age 56, Paulina Poriskova returns to grace the Sports Illustrated swimsuit edition.
AS Beauty, a company that focuses on female entrepreneurs, adds Laura Geller Beauty to its roster.
Advertisements for the brand start to exclusively feature models over 40 years old.
How Businesses Can Celebrate National Mature Women’s Day
Local businesses can honor National Mature Women’s Day by recognizing the wisdom and contributions of their older female employees and customers. Retailers might offer special discounts for women over 50, while beauty salons could host workshops on age-positive beauty routines. Restaurants could feature a ‘Wisdom Wednesday’ (or Thursday, for the 9th) special, inviting groups of mature women to dine together. Highlighting the stories of mature women in marketing campaigns is also a powerful way to celebrate.
National Mature Women’s Day FAQs
When is National Mature Women’s Day?
In 2027, National Mature Women’s Day will be observed on Friday, April 9, providing a perfect end-of-week opportunity to celebrate the wisdom and grace of mature women.
How many mature women are in the U.S.?
The population of women aged 50+ continues to expand, with projections indicating over 70 million by 2030. This makes National Mature Women’s Day an increasingly important observance.
Who founded National Mature Women’s Day?
Laura Geller, known for her beauty brand catering to mature skin, established this day to shift the narrative around aging. Her initiative encourages self-love and confidence for women at every stage of life.
What is the significance of National Mature Women’s Day?
The significance of this day lies in challenging ageist stereotypes and fostering a culture where older women are seen as role models and influencers. It’s a call to embrace and celebrate the journey of aging with grace.
National Mature Women’s Day Activities
Spend time with the older women in your life
With age comes wisdom, so soak in some smarts by talking to an older female friend or family member. You may be pleasantly surprised by the insights from the conversations.
Watch movies that have strong mature women in them
Films such as “Juanita,” “Gloria Bell,” and “Three Billboards Outside Ebbing, Missouri” feature older women in different stages in their lives. How the women deal with their situations makes for interesting viewing.
Listen to singers over 40
Performers like Jennifer Lopez, Cher, and Madonna are still wowing audiences today. Their entertainment experience gives the younger singers a run for their money even today.
5 Signs Of A Mature Woman
She’s independent
She knows how to get the job done and doesn’t rely on anyone for anything.
She knows when to ask for help
She can identify a problem she can’t solve and is not afraid to approach someone who can.
There is no drama with her exes
She doesn’t dwell on past relationships.
She speaks her mind
She can bravely speak her truth and face the consequences for it.
She knows her worth
She values herself and doesn’t feel the need to lower her standards for anyone or anything.
Why We Love National Mature Women’s Day
It recognizes the beauty and intelligence of older women
Beauty and brains know no age limit. It’s a day to appreciate the mature women who live fulfilling lives.
It inspires younger women
Age doesn’t always mean your influence is diminished. Younger women can look up to accomplished older women and follow in their footsteps.
It empowers mature women
Society can be harsh on aging individuals. On this day, older women are shown how to feel great about themselves despite their age.
Social Media Tips for National Mature Women’s Day
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