The National Today Public Relations team are global public relations experts who understand the power of creating and capitalizing on ownable moments that make your brand stand out. We understand the power of pro-active and reactive PR, and how to use key points on the calendar to not only inject your brand in to the conversation, but to have your brand drive it, no matter the topics.
As a public relations agency, we use the latest tools and techniques to reach media audiences in ways that make them most receptive. Our communications strategies thrive on identifying and creating moments throughout the year where your brand is predestined to shine. Our fast-paced, strategic approach to public relations is designed to cut through the noise and get your brand noticed in an often chaotic media landscape.
Unique Data to Highlight Unique Moments
Data is part of everything we do. We founded National Today public relations in order to upend the traditional process of public relations, incorporating unique data at an unprecedented scale. We apply that data to the unique moments found all throughout the year, grounding our PR efforts in tangible facts, while creating moments that are ripe for media conversations.
We’ve distilled our PR expertise and groundbreaking processes into a set of data-driven blueprints each based on a distinct type of pitch guaranteed to provide the right message to the right reporter at a time when they are most likely to engage. We know what types of stories generate the best levels of engagement and our blueprint system allows us to take the guesswork out of pitching and capitalize on those all-important brand moments.
How we work
Testing and Optimizing Every Facet of a PR Campaign
The media industry is ever evolving and to stay on top of it so are we. We are constantly learning, testing, optimizing, and scaling the stories that meet the moments you’re seeking to own. We do deep dives into our customers, their audiences, the media, and the industry to understand where the white spaces are that our brands can thrive and what dates on the calendar can give us the biggest impact.
From the moment we onboard our brands, the research begins and it doesn’t stop throughout the lifecycle of the campaign. We are building the PR agency of the 21st century and that means constantly questioning assumptions (the industry’s and our own) and seeking out new, better, more efficient ways to scale coverage around the globe. One way we do this is with our proprietary blueprint system and the ways it is integrated in our mission to provide ownable moments backed by one-of-a-kind data.
What makes us different?
We are targeted
We use the latest tools to target the most receptive reporters across every vertical and when the tools aren't up to the task we invent our own.
We Test Everything
We take no message, tactic, or media list for granted and constantly test and retest to determine the absolute best course of action and scale it.
We believe in moments
The calendar is one of the most overlooked tools in public relations with thousands of potential hooks just waiting for the right brands with the right messaging to come along and explode.
We work laterally
We work multiple parallel topics and approaches at the same time in order to scale the ones that work and provide the best ROI for our clients.
Media Relations Campaigns
We create media campaigns that stand our across all mediums and reflect your company's values.
Press Release Creation and Distribution
Our in-house writing team is composed of public relations professionals and can create the perfect messaging for your campaign's pitches, press releases, and media-facing assets.
Our team can prepare your team for any possible public speaking opportunities including interviews, speeches, and webinars.
Why Hire a Public Relations Agency?
A PR agency brings you years of expertise, strategic planning, excellent media relationships, and a deep understanding of how messaging and timing intertwine to make for the most engaging and scalable campaigns.
How can a public relations agency help your business?
When you hire a data-driven agency that knows how to capitalize on ownable moments, you can dramatically increase your brand awareness, build or improve your public image, expand into new and exciting territories, and make your thought leadership bona fides concrete.
Why do I need a PR agency now?
Public relations agencies help you in a number of ways and can be a resource at any point in the lifecycle of your brand. If you're starting out and seeking capital, a good PR agency can help you catch the eye of the venture community. If you're an established brand looking to grow, public relations agencies can help build your share of voice and thought leadership portfolio so that you become equated with leaders in your field.
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