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Health Marketing Agency
We provide marketing strategies that ensure your company’s welfare
Using scientifically based, factual data to form the basis of a health marketing strategy isn’t more essential than in the health sector. At National Today, we dissect data with surgical precision. And we have the systems and resources to successfully bring your message across in a way that is credible and trustworthy.
As a health marketing agency, we build campaigns using tried-and-tested methods in public relations, social media- and influencer marketing, calendar-based marketing, and SEO to foster growth. We continue to optimize the success of our methods until we find what works best for you and your audience.
Creating emotive content with cold hard facts
At National Today, we specialize in collecting data from a variety of sources. Not only do we gather it indirectly from third-party sources, but we also get it directly from real-life experiences through surveys and focus groups to offer a more personal perspective.
We then combine these to form comprehensive objective and subjective insights and help you create eloquent and targeted messaging that can be deployed using time triggers for maximum impact.
This powerful approach gives you an advantage over competitors in that your audience gets the sense that you are speaking to them directly, that they can relate to what you’re offering, and that you have the ‘vital statistics’ to back this up.
How we work
Building marketing campaigns that are holistic and collaborative
Just as it is often beneficial to take a holistic approach in dealing with health issues, it is also necessary to adopt an all-encompassing, inclusive MO when it comes to successful health marketing.
We work closely with your team, your other clients and retailers, and external media partners to scale up your impact and presence in the sector. We begin internally, as it is most important to have a strong core before you can strengthen your limbs. We determine where we can encourage better communication and teamwork in reaching your goals.
Finally, we move out and promote better interactions and collaborations with external partners who can help you on your journey.
Our Values and Beliefs
We customize our strategiesOur specialized access to data unlocks the ability to gain an in-depth understanding of what works and what doesn’t and what we can improve to guarantee the most favorable outcomes.
We partner with key stakeholdersWe incorporate various viewpoints to strengthen our marketing strategies and approach the public from various important angles within the health sector such as GPs, specialists, pharmaceuticals, and herbal medicine.
We respect the regulationsWe acknowledge that the health sector is highly regulated and we keep this in mind to costly marketing missteps.
We merge fact and feelingWe don’t only focus on drawing an emotional response from your audience but use data to inform our content decisions so that we deliver factually accurate information that proves your product’s effectiveness.
- Native Advertising
- Video Production
- Digital Marketing
- Email Marketing
- Crisis Communications
- Market Research
- TV Advertising
- Email Marketing
- Influencer Marketing
- Content Marketing
- Public Relations
Evaluation before implementation
Running the numbers and ensuring the math checks out in terms of consumer interest and demand increases a campaign’s chances. And then determine what needs to be optimized before launch.
Data as the starting point
Make sure all creative and strategic decisions are backed by data, rather than simply making decisions based on vague generalizations or evoking emotions.
Make it striking and straightforward
Communicating the message in a way that is easily understandable, cuts to the chase, and ensures your product stands out in a crowded market place is a key component to success.
Drawing in other valuable roleplayers
Being open to mutually beneficial relationships with other leaders in the field to help boost your status and theirs, ultimately creates a positive feedback loop of success.