How we work
Delivering on the metrics that matter
As an influencer marketing agency, we study each influencer as though every day is World Maths Day, delving into their analytics and using the data to determine who represents the best value relative to their reach and impact. We look past the vanity metrics and dig deep into performance data from previous activations. We care about clicks, downloads, and purchases, the metrics that impact business results.
Our methodologies are applied at all levels of influencer marketing. Whether it’s celebrity influencers, macro influencers, micro influencers, or nano influencers, we carry out the same analysis to craft a shortlist of influencers that is more refined and calculated than others are capable of offering.
We’ve activated a wide array of sponsored holidays in the past and as such have extensive experience working in highly regulated industries like healthcare and financial services, meaning we’re fluent in what’s needed to work with your legal and compliance departments.