Multicultural Marketing Agency
About us
We dive deep into consumer segments to increase brand affinity
Multicultural marketing, also known as inclusive marketing, is a marketing service that caters specifically to local communities, unique identities, and cultural practices. As a multicultural marketing agency, we build a plethora of relevant and compelling marketing content that connects your brand to your target audience and builds a community with a diverse audience.
Our team of marketers and data professionals analyze your target audience and do a thorough study of specific consumer demographics based on ethnic and socio-cultural patterns. We dive deep into the consumer segments and consider their traditions, languages, beliefs, and customs when crafting marketing strategies for your business.
Our approach
We create ethnic + socio-cultural strategies for maximum traction
In this digital era, multicultural marketing opens up an array of opportunities for brands to engage with customers outside the majority audience. At National Today, we have a team of creative marketing experts that brainstorm ideas and devise ethic and socio-cultural strategies to connect with your target audience segments. We use surveys, polls, online forums, and review sites to learn about your customer’s interests and pain points.
Our team believes in creating a powerful voice through various branding and marketing mediums to elevate multicultural and inclusive strategies for promoting your business in an increasingly diverse and competitive marketplace. multicultural marketing agency, we determine your audience and generate calls-to-action to drive up engagement and customer response rates.
How we work
We use consumer demographics to gain brand visibility
At National Today, we provide unique strategies that outline your segmented audience considering their likes, interests, needs, and pain points. We outline aspirations, motivations, and purchase drivers using consumer demographics and help your brand gain visibility and traction.
Our team takes a multidimensional approach on diverse cultural paradigms and behaviors. We implant cultural values and standards while creating brand content that connects with your audience at an emotional level to increase brand affinity. At National Today, we use our holiday platform to embrace, understand, and operate with brands that are looking to target multicultural audiences. To ensure sustainability and inclusivity, we develop strategies to embrace audiences with various cultural backgrounds and ethnicities.
What makes us different?
We tell your story
Your brand is your reputation and we curate marketing campaigns that echoe your brand’s sentiments and create a positive persona.We use data analytics
We use data to map your target audience with different cultural backgrounds and design campaigns that rely heavily on achieving growth and improving ROI.We understand the selling process
We prepare multicultural marketing campaigns that resonate with your audience and educate them at each stage of their buying journey.
We use calls-to-action
For maximum engagement with your segmented audience, we use personalized calls-to-action for each and every product and service that your brand offers.
Our formula
Customize content for different audiences
Reaching your target audience means creating content that resonates with their interests, needs, and pain points. Showing your audience that you understand them on a cultural level with customized content will pique their interest while building brand credibility.
Focus on ethnic millennial consumers
In the branding world, millennials are seen as the generation that is shaping the world. Embedding marketing communications highlighting the millennials’ experiences, emotions, motives, and perceptions, and adopting a strategy that respects their culture, language, and heritage is integral for brand success.
Be consistent and transparent
Consistency is the key when it comes to communicating with your segmented audience. Focusing on your consumers’ perceptions and expectations, we are consistent in sharing your message in their language, earning loyalty, and building long-term transparent relationships.
Optimize digital experience
To maximize brand visibility, embracing ethnic communication with your segmented audience is critical. Prioritizing digital content helps reach your consumers faster than other marketing channels and elevate your brand reputation.