Holiday Insights

About us

At National Today we celebrate all the special holidays and moments from around the world. More than 10,000 media outlets, 3,500 influencers, and 5 million monthly visitors look to us as the ‘source of truth’ about upcoming holidays and cultural moments. We have the platform to capture actionable data around holiday habits and intentions, data that can be used to position your brand at the heart of the holiday.

Our research team is a mixture of data analysts, researchers, strategists, and creatives who help brands seek out and capitalize on ownable moments throughout the year through in-depth holiday research. We use insights to help brands reach their target audiences on a more intimate level.

We measure consumer habits, conduct competitive analysis, and tease out asset performance so that your brand is armed with insights that put you front of mind with the consumer and media outlets.

What we offer

Our holiday insights package utilizes industry best practices and cutting-edge tools to quantify the needs and wants of your audience and how they can be leveraged via holidays. Using our robust survey methodology we deliver actionable insights that can feed your creative strategy or be used by your PR team to position your brand as the embodiment of the holiday.

We’ve developed proven strategies for turning insights garnered from research into impactful marketing campaigns and as such can offer additional products that complement the research.

Holiday Infographic

We turn the research findings into an infographic and display it on the relevant National Today holiday page. With National Today being seen as the go-to holiday expert to our 30 million annual visitors, this provides you with the opportunity to insert your brand right at the center of the holiday you’re targeting.

CalendarWire Release

We’ve built a targeted database of journalists and media outlets who are actively interested in reporting on holidays. The CalendarWire release is your opportunity to inform them of the findings from your holiday research and pick up additional media coverage to elevate your campaign results.

What makes us different?

  • Our Authority

    More than 10,000 media outlets, 3,500 influencers, and 5 million monthly visitors look to us as the 'source of truth' about upcoming holidays and cultural moments.
  • Our Loyal Fanbase

    Our holiday-loving audience returns to our website regularly. They are always ready to share their personal opinions and feelings towards holidays, products, and brands.
  • Our Heritage

    National Today was born from a full-service marketing agency. Our expertise goes beyond holidays and research, we can help you leverage the insights to achieve widespread coverage of the findings and place your brand at the center of the celebration.

FAQs

How can I reach an audience that is passionate about a specific holiday?

National Today’s holiday insights and sponsored holiday offerings present two different ways for you to connect with an audience around a specific holiday.

How can I use holiday insights as part of my marketing strategy?

Holiday insights provide you with the opportunity to position your brand at the center of the holiday in the eyes of the consumer and media outlets.

How do you get your holiday insights?

As the number one ranked holiday website in the world we apply our robust survey methodology to our loyal fanbase to deliver genuine insight around holidays.

Let’s talk

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