National Watermelon Day – Aug. 3, 2026

National Watermelon Day
Categories:
Tags:
FoodFruit
Where:
United States
Date change rule:
Every August 3
Holiday emoji:
🍉

National Watermelon Day slices into our calendars every August 3, celebrating the ultimate summer fruit. Known for its juicy sweetness and hydrating power, watermelon has been a beloved treat for millennia, originating in ancient Egypt. Dive into refreshing recipes, explore its surprising history, and find new ways to enjoy this delicious berry.

Want to sponsor National Watermelon Day? Learn how

Expected National Watermelon Day Deals

As National Watermelon Day approaches on August 3, expect a splash of refreshing deals from grocery stores and restaurants. While we await official 2027 promotions, history shows that retailers like Walmart and Target often feature discounts on whole watermelons and pre-cut options. Smoothie and juice bars such as Jamba Juice and Tropical Smoothie Cafe may offer limited-time watermelon-themed beverages. Local farmers’ markets are also a great place to find fresh, ripe watermelons directly from growers. Keep an eye out for special menu items at restaurants that incorporate seasonal fruit. Even brands like Simply Watermelon (juice) and Watermelon Road (dried fruit snacks) might run online promotions. We will update this page with confirmed live deals as August 3 approaches.

Platform Guide for National Watermelon Day

TikTok

Tag @www.nationaltoday.com and use #NationalWatermelonDay. Film creative ways to cut, eat, or enjoy watermelon, from refreshing drinks to savory salads.

Instagram

Tag @nationaltoday_ and use #WatermelonDay. Share vibrant photos of watermelon dishes, summer picnics, or refreshing drinks featuring the fruit.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalWatermelonDay. Share your favorite family recipes or tips for picking the perfect melon.

Social Media Tips for National Watermelon Day

Individuals

Host a backyard barbecue featuring watermelon in every course, from appetizers to dessert. Share your favorite family recipes and photos of your juicy creations.

Creators

Produce a 'watermelon hack' video, demonstrating clever ways to slice, dice, or even carve watermelons for summer parties. Engage your audience with polls on favorite varieties.

Brands

Launch a limited-edition watermelon-flavored product or a recipe contest using your brand's ingredients. Encourage user-generated content by offering prizes for the most creative entries.

Top Brands for National Watermelon Day

  1. Watermelon Board

    The National Watermelon Promotion Board, founded in 1989, is a non-profit organization dedicated to promoting watermelon consumption. They fund research, marketing, and educational programs to increase demand for the fruit.

  2. Simply Watermelon

    Simply Watermelon is a popular brand of all-natural, not-from-concentrate watermelon juice. Part of the Coca-Cola Company, it offers a convenient way to enjoy the refreshing taste of watermelon year-round.

  3. Dole Food Company

    One of the world's largest producers and marketers of fresh fruit and vegetables, Dole offers a variety of watermelons. Founded in Hawaii in 1851, the company is known for its commitment to quality produce.

  4. Chiquita Brands International

    While primarily known for bananas, Chiquita also supplies fresh watermelons to markets globally. The company, established in 1899, focuses on sustainable farming practices and high-quality fruit.

  5. Trader Joe's

    This popular grocery chain, founded in 1967 in Pasadena, California, is known for its unique and affordable products. Trader Joe's often features seasonal watermelons and watermelon-flavored items during the summer months.

  6. Whole Foods Market

    Founded in 1978 in Austin, Texas, Whole Foods Market is a leading natural and organic food retailer. They offer a wide selection of organic and conventionally grown watermelons, emphasizing quality and sourcing.

  7. The Produce Box

    A subscription service delivering fresh, local produce to homes, The Produce Box often includes watermelons in its summer offerings. Founded in North Carolina, it connects consumers with regional farmers.

National Watermelon Day Hero

David Shields

David Shields is a distinguished professor at the University of South Carolina and a leading expert on American food history. His extensive research includes the history and cultivation of watermelons, tracing their journey from ancient origins to modern tables. His work highlights the cultural significance and agricultural evolution of this beloved fruit.

History of National Watermelon Day

The juicy, refreshing watermelon deserves its own day, that’s why we celebrate National Watermelon Day. Cultivation of this fruit dates back to 2000 B.C., with the first watermelon harvest on record occurring approximately 5,000 years ago in Egypt. Traces of watermelon and its seeds have been discovered on sites of the 12th Egyptian Dynasty, including in the tomb of King Tutankhamen. Paintings of different types of watermelon have also been found in ancient Egyptian inscriptions. 

The sweet fruit we enjoy today is the result of mutations over the course of a thousand years of cultivation. Watermelon seeds were sold to traders passing through the trade routes in the Kalahari Desert in Africa. From there, the cultivation of the watermelon spread across Africa. The origin of the progenitor of the watermelon was in Africa, after which it spread into Mediterranean countries and other parts of Europe. By the end of the ninth century, watermelon cultivation became common in China and the rest of Asia. 

According to “The Dictionary of American Food and Drink” by John Mariani, the word ‘watermelon’ first appeared in the English dictionary in 1615. The watermelon is commonly known as a type of melon, but it is not in the genus Cucumis. The outer rind of a watermelon is dark green with yellow stripes or spots. Over 300 varieties of watermelon are available in the U.S., ranging from red to white, and come in different shapes and sizes.

National Watermelon Day timeline

1634
Life Imitates Art

The watermelon has long inspired artists, such as Giuseppe Recco's “Still-Life with Fruit and Flowers.”

1893
Mark Twain Said It Best

In his novel “The Tragedy of Pudd’nhead Wilson,” Mark Twain describes the watermelon as “what the angels eat.”

1939
What’s Better than a Watermelon?

Seedless watermelons are developed by treating the un-pollinated flowers of watermelons with an acid.

October 4, 2013
World’s Finest

The Guinness World Record for the heaviest watermelon ever is grown by Tennessee-based Chris Kent.

How Businesses Can Celebrate National Watermelon Day

Local businesses can make a splash on National Watermelon Day by incorporating the refreshing fruit into their offerings. Restaurants and cafes can feature watermelon salads, drinks, or even grilled watermelon dishes as daily specials. Grocery stores could host a ‘watermelon carving contest’ or offer tasting samples of different varieties. Even non-food businesses might offer watermelon-themed giveaways or decorations to create a festive summer atmosphere and engage customers.

Traditions of the Day

Watermelons are enjoyed in all shapes, sizes, and colors on National Watermelon Day. Delightfully sweet and tasty, they are the go-to fruit for summer. No picnic is complete without watermelons. Best enjoyed outdoors, watermelon-eating contests and seed-spitting contests are a tradition. As they consist of 90% water, smoothies, sherbets, cocktails, and other beverages are concocted from watermelons, today, and desserts featuring watermelon as the main ingredient are also prepared. 

Learning how to pick a ripe watermelon is an art and a tradition. Many people utilize National Watermelon Day as an opportunity to educate themselves or others on how to tell whether a watermelon is ripe.

National Watermelon Day By The Numbers

92% – the percentage of a watermelon that is water.
1,200 – the estimated number of varieties of watermelon available.
85% – the percentage of watermelons sold today that are seedless.
350.5 – the weight in pounds of the world’s heaviest watermelon grown in 2013.
$100 – the starting price of square watermelons.
2007 – the year when the Oklahoma State Senate made watermelon its official state vegetable.
85–100 – the number of days it takes for most watermelons to mature.
300 – the number of types of watermelons grown in the U.S.
9–10 – the sweetness measurement of most watermelons on the Brix scale.
75 feet – the record distance for spitting watermelon seeds held by Jason Schayot.

National Watermelon Day FAQs

When is National Watermelon Day?

National Watermelon Day 2026 falls on Monday, August 3, inviting everyone to enjoy the refreshing taste of summer’s iconic fruit. It’s the perfect occasion to cool down with a juicy slice.

How much watermelon is consumed annually in the US?

Americans consume approximately 15 pounds of watermelon per person annually, making it a highly popular fruit, especially during the warm summer months. This figure highlights its widespread appeal for picnics and barbecues.

What are the health benefits of watermelon?

Watermelon is 92% water, making it incredibly hydrating, and is also packed with vitamins A and C, and antioxidants like lycopene. It’s a delicious way to support overall health and well-being.

Is watermelon a fruit or a vegetable?

Botanically, watermelon is classified as a fruit because it develops from the flower’s ovary and contains seeds. However, it’s often treated as a vegetable in culinary contexts, belonging to the gourd family alongside cucumbers and squash.

National Watermelon Day Activities

  1. Make a vodka watermelon

    Watermelons are mostly made of water. But what if you replaced some of that water with... vodka? Organize a boozy celebration with your friends by cutting a hole in a watermelon, inserting a funnel and pouring in some vodka. The rest is... well, you probably won't remember the rest.

  2. Create a watermelon sculpture

    It's no surprise watermelons are in the same family as the pumpkin — you can carve them, too! Unleash your creativity by carving a watermelon rose, a watermelon shark or a watermelon basket. The options are endless.

  3. Play a game of Suikawari (Watermelon Splitting)

    The Japanese have watermelon splitting down to an art. In the game of Suikawari (similar to a pinata, but without the candy and paper mache), players are blindfolded, spun around three times and given the chance to crack open a watermelon with a wooden stick. But instead of candy, you get watermelon guts in your face.

5 Fruity Facts About Watermelon

  1. You can eat the entire watermelon

    Watermelon rinds are mostly discarded, but they are actually edible and full of nutrients with great health benefits.

  2. Watermelons come in many varieties

    In fact, there are 1200 different watermelon varieties but the four main classifications are seeded, seedless, yellow, and icebox.

  3. Watermelons can grow to be huge!

    The Guinness World Record for the heaviest watermelon ever was grown by Tennessee-based Chris Kent in 2013 and it weighed 350.5 pounds.

  4. Watermelons can prevent cancer

    Watermelons are a great source of the antioxidant lycopene, which has been proven to reduce the risk of some types of cancers like lung-, stomach-, and prostate cancer.

  5. Watermelons are grown in different shapes in Japan

    Farmers in Japan have been growing watermelons in the shape of cubes for 40 years now, achieved by cultivating them in square-shaped boxes — watermelons in the shape of pyramids, hearts, and human faces have also recently been perfected and sold as novelty products.

Why We Love National Watermelon Day

  1. There are an endless variety of watermelons

    Did you know there are more than 1,200 varieties of watermelon in the world? They range from pink to orange, large to small, round to even square! If you ever find yourself in Japan, be sure to track down its famous "cubic" watermelons.

  2. Watermelon is both a fruit and a vegetable

    Watermelons cross all produce boundaries. They are a fruit (a berry, to be precise) because they contain seeds to produce more plants. But they are also a vegetable, because they are planted from seeds and harvested like other vegetables. Watermelons are a member of the gourd family, meaning they're related to squash, cucumbers and pumpkins.

  3. You can eat tons of watermelon—completely guilt-free

    On a diet? Not to worry! Watermelons are 92% water, so you can not only dig in without feeling guilty—you can also stay hydrated on a hot summer day.

National Watermelon Day dates

Year Date Day
2026 August 3 Monday
2027 August 3 Tuesday
2028 August 3 Thursday
2029 August 3 Friday
2030 August 3 Saturday