International Assistance Dog Week – Aug. 3, 2026

International Assistance Dog Week
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Dog
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United States
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Week starting with the 1st Monday of August
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International Assistance Dog Week, celebrated in the first full week of August, honors the profound impact of service dogs and their trainers. These remarkable animals provide vital support, companionship, and independence to individuals with disabilities. Take time this week to recognize their dedication and the organizations that make their work possible.

Want to sponsor International Assistance Dog Week? Learn how

Expected International Assistance Dog Week Deals

International Assistance Dog Week is a time for appreciation, focusing on donations and support for organizations that train these incredible animals. While direct ‘deals’ are less common, many pet supply retailers like PetSmart and Chewy often run campaigns or offer special discounts for assistance dog handlers. Pet food brands such as Purina and Hill’s Science Diet frequently partner with non-profits like Assistance Dogs International for donation drives or matching programs. Look for local veterinary clinics and pet service providers offering free check-ups or grooming for working dogs. We will update this page with confirmed live programs as August approaches, encouraging support for these life-changing companions.

Platform Guide for International Assistance Dog Week

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #AssistanceDogWeek. Share stories of assistance dogs in the workplace or highlight corporate support programs.

Instagram

Tag @nationaltoday_ and use #AssistanceDogWeek. Post photos or short videos celebrating your assistance dog or a local training organization.

X/Twitter

Mention @NatlToday and use #AssistanceDogWeek. Share news, facts, and advocacy messages about the importance of assistance dogs.

Social Media Tips for International Assistance Dog Week

Individuals

Take a moment to learn about the different types of assistance dogs and the incredible tasks they perform. Consider donating to a reputable assistance dog organization or volunteering your time.

Creators

Create content that educates your audience on assistance dog etiquette, the rigorous training process, or the legal rights of handlers. Interview an assistance dog handler or trainer.

Brands

Highlight your commitment to accessibility and inclusion by featuring assistance dogs in your marketing. Partner with a local organization for a donation drive or sponsor a puppy-in-training.

Partners & Brands for International Assistance Dog Week

  1. Assistance Dogs International

    Founded in 1986, Assistance Dogs International (ADI) is a worldwide coalition of non-profit programs that train and place assistance dogs. ADI sets global standards for training and ethical treatment, ensuring quality and professionalism across its member organizations.

  2. Guide Dogs for the Blind

    Established in 1942, Guide Dogs for the Blind is one of the oldest and largest guide dog schools in the world. Based in California and Oregon, it provides guide dogs and training free of charge to clients across the U.S. and Canada.

  3. Canine Companions for Independence

    Founded in 1975, Canine Companions for Independence is a non-profit organization that enhances the lives of people with disabilities by providing expertly trained assistance dogs. They provide service dogs for adults, children, and veterans with disabilities.

  4. PetSmart

    PetSmart, founded in 1986, is a leading North American pet retailer offering products and services. They often support animal welfare initiatives and provide a welcoming environment for assistance dogs and their handlers in their stores.

  5. Purina

    Nestlé Purina PetCare, a global leader in pet food, was founded in 1894. They are actively involved in promoting responsible pet ownership and frequently partner with animal welfare organizations, including those that train assistance dogs.

  6. Kurgo

    Founded in 22003, Kurgo specializes in durable and innovative pet travel and outdoor gear. Their products, designed for active dogs, often align with the needs of working assistance dogs, ensuring their safety and comfort during various tasks.

  7. The Seeing Eye

    America's first guide dog school, The Seeing Eye, was founded in 1929 in Morristown, New Jersey. It is dedicated to enhancing the independence, dignity, and self-confidence of people who are blind through the use of Seeing Eye® dogs.

International Assistance Dog Week Hero

Bonnie Bergin

Bonnie Bergin, Ph.D., is widely recognized as the founder of the service dog concept. In 1975, inspired by her own needs and observations, she established the first organization to train dogs to assist people with physical disabilities. Her pioneering work at Canine Companions for Independence and later the Bergin University of Canine Studies revolutionized the field, demonstrating how dogs could perform practical tasks to enhance human independence.

International Assistance Dog Week timeline

1990
Americans with Disabilities Act Recognized Service Dogs

Service dogs could be guide dogs, signal dogs, or dogs in any other capacity trained to help persons with disabilities.

1942
Guide Dogs for the Blind started its mission

The California-based organization began creating partnerships between people, dogs, and communities.

1700s
Dogs are Used for Assistance During Wars

Documented evidence suggests that dogs were used in Europe to assist wounded soldiers during war.

How Businesses Can Celebrate International Assistance Dog Week

Local businesses can honor International Assistance Dog Week by raising awareness and ensuring accessibility. Restaurants and retailers can display signage welcoming assistance dogs, educate staff on etiquette, and offer water bowls. Veterinary clinics can provide complimentary wellness checks or grooming services for working dogs. Companies can also organize fundraisers or donation drives for local assistance dog training programs, or highlight employees who are assistance dog handlers, fostering an inclusive environment for all.

International Assistance Dog Week FAQs

When is International Assistance Dog Week?

In 2026, International Assistance Dog Week runs from Monday, August 3, through Sunday, August 9, honoring the incredible work of these canine companions.

How many assistance dogs are there in the U.S.?

While exact numbers are difficult to pinpoint, estimates suggest there are roughly 500,000 assistance dogs working in the United States. This includes various types of service animals, from guide dogs to medical alert dogs.

What types of tasks do assistance dogs perform?

Assistance dogs perform a wide array of tasks tailored to their handler’s needs, including guiding the visually impaired, alerting to medical emergencies like seizures or low blood sugar, retrieving dropped items, and providing stability for mobility challenges.

What is the difference between an assistance dog and a service dog?

In the U.S., ‘assistance dog’ and ‘service dog’ are often used interchangeably, with ‘service dog’ being the legal term under the ADA. Both refer to dogs individually trained to perform tasks for people with disabilities.

How to Observe International Assistance Dog Week

  1. Participate in your local event

    A number of local events happen during International Dog Assistance Week. Check events in your city and volunteer to help.

  2. Volunteer for Animal Welfare

    Use the week to help out animals in need. You could volunteer at your local animal shelter, help with an adoption drive, or even aid a rescue, if you come across an animal in distress.

  3. Host Your Own Event

    If no events are happening in your neighborhood, host your own. Make it a community-funded project, with proceeds going to animal welfare.

4 Exceptional Facts About These Awesome Dogs

  1. A Golden Retriever has a master's degree in Mental Health Counseling

    John Hopkins University awarded "Kirsch" an honorary master's degree after he attended all the classes with his wheelchair-bound owner.

  2. Dogs Have Separation Anxiety

    If you are going to be away for a considerable length of time, consider leaving a piece of your clothing around. It helps alleviate separation anxiety in dogs.

  3. Meet Mr. (Dog) Mayor

    A Great Pyrenees named Duke was crowned the honorary mayor of Cormorant, Minnesota, for the third time in a row in 2016.

  4. A Guide Dog Helped His Human Completed a 2,100-Mile Hike

    A German Shepherd, Orient, helped his blind owner complete the Appalachian Trail, which is 2,100 miles long.

Why International Assistance Dog Week is Important

  1. It honors the dedication of service dogs

    International Service Dog Week recognizes special skills of service dogs and how they make a difference.

  2. It honors trainers, too

    Trainers put in a lot of hours. This week is a shout-out to all the amazing trainers out there who do such important work.

  3. It encourages you to give back to animals

    The next time you see a stray on the street — show some empathy and help him out.

International Assistance Dog Week dates

Year Date Day
2025 August 3–9 Sunday–Saturday