National Curl Crush Day – Mar. 16, 2027

National Curl Crush Day
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Appreciation
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United States
Date change rule:
Every March 16
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National Curl Crush Day celebrates the unique beauty of natural curls every March 16. This day encourages everyone with curly hair to embrace their texture, share their journey, and connect with a vibrant community. Show off your gorgeous locks, experiment with new styles, and inspire others to love their curls!

Want to sponsor National Curl Crush Day? Learn how

Expected National Curl Crush Day Deals

As National Curl Crush Day approaches, expect a wave of promotions from leading hair care brands and beauty retailers. History shows that brands like DevaCurl, Pattern Beauty, and SheaMoisture often offer discounts on their curl-specific lines. Salons specializing in curly hair, such as Ouidad-certified locations, may feature special styling packages or product bundles. Retailers like Sephora and Ulta Beauty are likely to highlight their extensive selection of curl-friendly products, while innovative tool brands like Dyson might showcase their hair dryers and diffusers. We will update this page with confirmed live deals as March 16 approaches.

Platform Guide for National Curl Crush Day

Instagram

Tag @nationaltoday_ and use #NationalCurlCrushDay. Share your favorite curl care routine, a stunning selfie, or a before-and-after of your curl transformation.

TikTok

Tag @www.nationaltoday.com and use #NationalCurlCrushDay. Create short, engaging videos demonstrating curl styling techniques, product reviews, or funny curly hair struggles and triumphs.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalCurlCrushDay. Join or start a community discussion about curly hair tips, product recommendations, or share inspiring stories of embracing natural texture.

Social Media Tips for National Curl Crush Day

Individuals

Treat yourself to a new curl-enhancing product or a deep conditioning treatment. Take a photo of your beautiful curls and share it online, encouraging friends to do the same.

Creators

Develop a series of content showcasing different curl patterns and their unique care needs. Partner with a local salon to offer styling tips or host a live Q&A session with a curl expert.

Brands

Launch a 'Curl Crush' social media campaign asking followers to share their curl journeys for a chance to win products. Offer exclusive discounts on your curly hair lines or collaborate with curl influencers.

Top Brands for National Curl Crush Day

  1. DevaCurl

    Founded in 1994, DevaCurl is a pioneering brand dedicated exclusively to curly hair care. Known for its 'no-poo' cleansers and extensive range of styling products, it champions natural curl patterns and healthy hair routines.

  2. Pattern Beauty

    Launched by actress Tracee Ellis Ross in 2019, Pattern Beauty offers a range of products specifically formulated for curly, coily, and kinky hair textures. The brand emphasizes hydration and celebrates natural hair.

  3. SheaMoisture

    With roots in Sierra Leone, SheaMoisture was founded in 1991 in the U.S. by Liberian refugees Nyema Tubman and Richelieu Dennis. The brand is celebrated for its use of natural and organic ingredients, particularly shea butter, in products for textured hair.

  4. Ouidad

    Established in 1984 by Ouidad, often called 'the Queen of Curl,' this brand is known for its specialized cutting and styling techniques for curly hair. Ouidad salons offer unique services and products designed to enhance and define curls.

  5. Kinky-Curly

    Kinky-Curly is a natural hair care brand that gained popularity for its effective styling products for highly textured hair. Founded by Shelley Davis, it focuses on simple, natural ingredients to moisturize and define curls without harsh chemicals.

  6. Dyson

    The British technology company, founded by James Dyson in 1991, has revolutionized hair styling with its Supersonic hair dryer and Airwrap styler. These tools are often praised by the curly community for their gentle heat and precise airflow, which help minimize frizz.

  7. Sephora

    Founded in France in 1970 and expanding globally, Sephora is a leading beauty retailer. It offers a vast selection of hair care products, including an extensive range dedicated to curly, coily, and wavy hair from various brands, making it a go-to destination for curl enthusiasts.

National Curl Crush Day Hero

Madam C.J. Walker

Born Sarah Breedlove in 1867, Madam C.J. Walker was an American entrepreneur, philanthropist, and political and social activist. She built a haircare empire for Black women, developing and marketing a line of beauty and hair products through her company, Madam C.J. Walker Manufacturing Company. Her pioneering work addressed the specific needs of textured hair, empowering women and creating economic opportunities.

History of National Curl Crush Day

The first National Curl Crush Day was celebrated in 2021. The holiday was founded by haircare brand Carol’s Daughter. The brand exclusively makes products for different types of curly hair so that every individual can enjoy the luxuries of personalized care for their curls. The aim of the National Curl Crush Day is also to fight hair envy and celebrate the natural texture of every type of curl.

The founder of Carol’s Daughter, Lisa Price has a very important message to share ― she says, “I am a firm believer in crushing on you above all others, that’s why it brings me so much joy to participate in National Curl Crush Day and witness all the self-love. Today and every day, love you, love your hair, and most importantly love the curl you’re with.” This is great advice for everyone, especially young girls who might be struggling to accept their hair texture. Even if you don’t have curly hair, this is great advice to heed!

The brand Carol’s Daughter was founded in 1993. The brand has always been and remains deeply committed to bringing the highest quality products, made with the best of ingredients for each of its invaluable customers. The brand has always prioritized developing innovative formulas, handpicking the best ingredients, and only marketing products that they know can give the best care to the customer’s curls. The brand celebrates National Curl Crush Day with exciting offers and discounts on its products. Give your curls the treatment it deserves with Carol’s Daughter products.

National Curl Crush Day timeline

1999
The First Carol’s Daughter Store

The store opens in Greene, Brooklyn.

2004
Success Never Smelled So Sweet

The founder of Carol’s Daughter pens her memoir.

2011
Monoi

The Monoi range becomes the bestselling Carol’s Daughter’s product.

2016
30,000 Stores

Carol’s Daughter has 30,000 retail stores in the U.S.

How Businesses Can Celebrate National Curl Crush Day

Local businesses can celebrate National Curl Crush Day by offering special promotions or services. Hair salons can host ‘Curl Consultations’ or offer discounts on curl-specific cuts and treatments. Beauty supply stores can create curated ‘Curl Crush Kits’ featuring products for different curl types. Even non-beauty businesses can participate by featuring curly-haired employees or customers in their marketing, or by partnering with local curl-focused brands for giveaways, fostering a sense of community and appreciation.

National Curl Crush Day FAQs

When is National Curl Crush Day?

In 2027, National Curl Crush Day will be observed on Tuesday, March 16. This mid-week celebration offers another opportunity to embrace and showcase your unique hair texture.

How many people have curly hair?

While a majority of people possess some degree of curl or wave, the distinct needs of naturally curly hair are recognized by a growing community. Millions worldwide actively seek specialized products and routines to care for their unique textures.

How popular are curly hair products?

The demand for specialized curly hair products continues to surge, reflecting a broader shift in beauty standards. Brands are increasingly innovating to cater to diverse curl types, from wavy to coily, making it one of the most dynamic sectors in the personal care industry.

What are the different curl types?

Understanding your curl type is key to effective hair care. The common classification system helps identify patterns ranging from loose waves (Type 2) to tight coils (Type 4), with sub-categories (a, b, c) indicating the tightness of the curl or coil. This knowledge guides product selection and styling techniques.

National Curl Crush Day Activities

  1. Show off your curls

    Celebrate National Curl Crush Day by showing off your curls. Post a photo of your curls to your social media accounts and also encourage your curly-haired friends to do the same. Post the photos with the #CurlCrush hashtag.

  2. Buy Carol’s Daughter products

    Give your curls some much-deserved love by treating yourself to Carol’s Daughter products. Find out the products that will suit your hair type best and get started on the path to enviable curls.

  3. Get a hair treatment

    You can also celebrate National Curl Crush Day by giving yourself a hair treatment. Attempt the style you have always wanted, get a haircut, dye your hair, or give yourself a hair spa! The options are endless.

5 Interesting Facts About Curly Hair

  1. Shampooing less is good for the curls

    That’s because curly hair is less oily than straight hair.

  2. There are many types of curls

    They are s’wavy, wavy, Botticelli, corkscrew, and coily.

  3. Curly hair grows quite fast

    It can grow up to a length of six inches every year.

  4. There’s no specific reason for curly hair

    The trichohyalin gene could be responsible for curly hair.

  5. “The Cheddar Man” had dark, curly hair

    The first curly hair appeared about 10,000 years ago.

Why We Love National Curl Crush Day

  1. It boosts self-confidence

    National Curl Crush Day was created to boost self-confidence to not just accept our curls, but ourselves as we are. The day teaches us self-love and that accepting yourself fully can be truly life-changing.

  2. We love our curls

    Natural curls look gorgeous and they add character to your look. If you love your curls, then it makes sense to love National Curl Crush Day too! The day is committed to spreading love and self-acceptance.

  3. It supports Black business

    National Curl Crush Day was founded by haircare brand Carol’s Daughter. National Curl Crush Day is also the perfect day to support Black businesses, especially Black female entrepreneurs.

National Curl Crush Day dates

Year Date Day
2027 March 16 Tuesday
2028 March 16 Thursday
2029 March 16 Friday
2030 March 16 Saturday
2031 March 16 Sunday