Māori Language Week – Sep. 14, 2026

Māori Language Week
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Cultural HolidaysHistorical
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New Zealand
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Week starting with the 3rd Monday of September
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Māori Language Week, also known as Te Wiki o te Reo Māori, celebrates the indigenous language of New Zealand each September, running from September 14-21, 2026. This government-sponsored initiative aims to inspire all New Zealanders to speak Te Reo Māori proudly. Learn key phrases, discover traditional stories, and engage with the rich cultural heritage of Aotearoa.

Want to sponsor Māori Language Week? Learn how

Expected Māori Language Week Deals

Māori Language Week focuses on cultural revitalization and education rather than commercial deals. Organizations like the Māori Language Commission (Te Taura Whiri i te Reo Māori) often partner with educational institutions and community groups to host free language classes, cultural workshops, and public events. Look for special programs at libraries, museums, and community centers across New Zealand. Bookstores may highlight resources for learning Te Reo Māori, while some local businesses might offer special promotions or host events that incorporate Māori language and culture. We encourage direct support for language initiatives and cultural preservation efforts during this important week.

Platform Guide for Māori Language Week

Instagram

Tag @nationaltoday_ and use #MāoriLanguageWeek. Share videos of yourself learning or speaking Te Reo Māori, or highlight cultural events.

X/Twitter

Mention @NatlToday and use #TeReoMāori. Join conversations about language revitalization, share interesting facts, or promote local events.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #MāoriLanguageWeek. Share community events, educational resources, or personal stories about connecting with Te Reo Māori.

Social Media Tips for Māori Language Week

Individuals

Learn and use a new Te Reo Māori phrase each day of the week, sharing your progress with friends and family. Explore local events or online resources.

Creators

Develop engaging content that teaches basic Te Reo Māori phrases, explains cultural concepts, or showcases traditional Māori art and performances.

Brands

Partner with Māori language experts or cultural organizations to integrate Te Reo Māori into your marketing, sponsor language events, or offer staff language training.

Organizations & Brands for Māori Language Week

  1. Te Taura Whiri i te Reo Māori (Māori Language Commission)

    Established in 1987, the Māori Language Commission is the primary government agency responsible for promoting and revitalizing Te Reo Māori. It develops resources, advises on policy, and champions the language's use.

  2. Air New Zealand

    As New Zealand's national airline, Air New Zealand has made significant efforts to incorporate Te Reo Māori into its services, including announcements, signage, and staff training, reflecting the country's cultural identity.

  3. Fonterra

    A global leader in dairy nutrition and New Zealand's largest company, Fonterra actively supports Māori communities and cultural initiatives, including promoting Te Reo Māori within its operations and partnerships.

  4. Whare Wānanga o Aotearoa

    One of New Zealand's largest tertiary education providers, Te Wānanga o Aotearoa offers a wide range of programs, with a strong focus on Māori language, culture, and traditional knowledge, delivered in a Māori context.

  5. Penguin Random House New Zealand

    This major publishing house contributes to the accessibility of Te Reo Māori by publishing a diverse range of books, including children's literature, dictionaries, and non-fiction, in and about the Māori language.

  6. All Blacks (New Zealand Rugby)

    The iconic national rugby team, the All Blacks, proudly incorporates Māori culture and language, notably through the performance of the Haka before matches, showcasing Te Reo Māori on a global stage.

  7. Kura Kai

    A charitable trust focused on feeding hungry students in schools, Kura Kai operates with strong community values, often integrating Māori cultural practices and language into its operations and outreach efforts.

Māori Language Week Hero

Dame Whina Cooper

Dame Whina Cooper was a revered Māori leader and tireless advocate for Māori rights and language. She famously led the 1975 Māori Land March from Te Hāpua to Parliament, drawing national attention to land grievances and the critical importance of Māori culture and language. Her lifelong dedication to preserving her people's heritage significantly contributed to the revitalization efforts of Te Reo Māori, inspiring generations to embrace their identity and cultural pride.

History of Māori Language Week

In the early 1970s, it became clear that very few people in New Zealand could speak Māori. Many people were concerned about the state of decline and signed a petition for the Māori Language, which was organized by the Te Reo Maori Society. ‘Aotearoa’ is Māori for ‘New Zealand.’

The petition was signed by approximately 30,000 people and was presented to the parliament on September 14, 1972. This day became recognized as Māori Language Day in the year 1975 and was responsible for the formation of Maori Language Week.

In 2008, Google Māori — a Māori-language version of the popular search engine — was launched to celebrate Māori Language Week. Google and the Māori Language Commission were collaborators on the project which lasted about a year. The complexity of translating technical terms meant over 40 people were involved in making it a reality.

New Zealand’s national cricket team, the Black Caps, played their first match under the name ‘Aotearoa’ to mark Māori Language Week in 2015. Disney’s 2016 film “Moana” was translated into Māori and premiered in Auckland as part of the 2017 celebration.

Original cast members in the English version of the film, such as Oscar Kightley, Jemaine Clement, Rachel House, and Temuera Morrison, reprised their roles in the Māori version. During Māori Language week, over 30 theaters in the country allowed free screenings of the new version.

In 2021, Te Wiki o te Reo Māori was marked with a special event. On September 14, more than 1.1 million people set out to speak Māori at the same time. The event is called ‘Te Taura Whiri i te Reo Māori’ (the Māori Language Moment). The Māori Party started a petition to adopt Aotearoa as the official name of the country on the same day.

Māori Language Week timeline

1814
Māori Gains Popularity

Māori becomes the dominant language in New Zealand.

1815
First Māori Book

"A Korao No New Zealand," the first book about the Māori language, is published.

1842
First Māori Newspaper

The first newspaper written in the Māori language, "ko te Karere O Niu Tireni", is published by the government.

1872
First Bill

The first native council bill is translated and printed in Māori.

How Businesses Can Celebrate Māori Language Week

Local businesses can honor Māori Language Week by incorporating Te Reo Māori into their daily operations. Offer a few common phrases at the counter, translate menu items, or host a cultural event like a kapa haka performance or a language workshop. Partner with local Māori artists or educators to create authentic experiences. Display educational materials about Te Reo Māori in your establishment to foster greater understanding and appreciation among customers and staff.

Māori Language Week FAQs

When is Māori Language Week?

Māori Language Week 2026 runs from Monday, September 14, through Monday, September 21, celebrating the indigenous language of New Zealand. This annual observance encourages everyone to embrace Te Reo Māori.

How many people speak Te Reo Māori?

According to the 2018 New Zealand census, approximately 186,000 people (around 4% of the population) reported being able to hold a conversation in Te Reo Māori. Efforts continue to grow these numbers.

Why is Māori Language Week celebrated?

Māori Language Week is celebrated to promote and revitalize Te Reo Māori, which was once endangered. It raises awareness about the language’s importance as a taonga (treasure) and a vital part of New Zealand’s cultural identity.

What does 'Te Reo Māori' mean?

‘Te Reo Māori’ literally translates to ‘the Māori language.’ It refers to the indigenous language of the Māori people, the tangata whenua (indigenous people) of Aotearoa New Zealand.

How to Observe Māori Language Week

  1. Learn some new words

    Make an effort to learn at least a dozen Māori words before the week is up. You can also label rooms and furniture in your home. To make it more fun, get a friend to join you in learning. This way you can practice communicating in Māori.

  2. Correct your pronunciation

    Many of us just say the words without even trying to pronounce them correctly. If you're not sure how to pronounce a word, ask a Māori friend or look it up online. There are several videos up on YouTube that can help you through this.

  3. Watch television

    Watch a Māori children's show with your children and encourage them to repeat the words and phrases. They should get to explore the different cultures of the world.

5 New Zealand Facts That Will Blow Your Mind

  1. Pacesetters

    New Zealand was the first country to approve voting for women.

  2. Split persona

    The word ‘kiwi’ has three different meanings.

  3. Hobbiton

    Hobbit money is legal tender in New Zealand.

  4. The great outdoors

    Over 30% of New Zealand is a national reserve

  5. The longest name

    Taumatawhakatangihan­gakoauauotamateaturi­pukakapikimaungahoro­nukupokaiwhenuakitan­atahu is the name of a town in New Zealand.

Why Māori Language Week is Important

  1. Promoting the Māori Language

    The Māori language is a part of the culture and identity of New Zealanders. This observance helps to preserve and advocate the usage of a crucial part of the nation’s history.

  2. Celebrating New Zealand

    Māori Language Week goes beyond celebrating the Māori language alone. It celebrates New Zealand culture in general and the growth of the nation as a whole.

  3. Famous sites

    New Zealand is home to some of the most iconic movie sets from the Lord of the Rings saga. Who wouldn’t want to pay a visit to Middle Earth?

Māori Language Week dates

Year Date Day
2025 September 15–22 Monday–Monday
2026 September 14–21 Monday–Monday