- Categories:
- Cultural
- Tags:
- Cultural HolidaysHistorical
- Where:
- New Zealand
- Date change rule:
- Week starting with the 3rd Monday of September
- Holiday emoji:
- 🗣️
Māori Language Week, also known as Te Wiki o te Reo Māori, celebrates the indigenous language of New Zealand each September, running from September 14-21, 2026. This government-sponsored initiative aims to inspire all New Zealanders to speak Te Reo Māori proudly. Learn key phrases, discover traditional stories, and engage with the rich cultural heritage of Aotearoa.
Want to sponsor Māori Language Week? Learn how
Expected Māori Language Week Deals
Māori Language Week focuses on cultural revitalization and education rather than commercial deals. Organizations like the Māori Language Commission (Te Taura Whiri i te Reo Māori) often partner with educational institutions and community groups to host free language classes, cultural workshops, and public events. Look for special programs at libraries, museums, and community centers across New Zealand. Bookstores may highlight resources for learning Te Reo Māori, while some local businesses might offer special promotions or host events that incorporate Māori language and culture. We encourage direct support for language initiatives and cultural preservation efforts during this important week.
Platform Guide for Māori Language Week
Tag @nationaltoday_ and use #MāoriLanguageWeek. Share videos of yourself learning or speaking Te Reo Māori, or highlight cultural events.
X/Twitter
Mention @NatlToday and use #TeReoMāori. Join conversations about language revitalization, share interesting facts, or promote local events.
Mention National Today (facebook.com/nationaltoday) and use #MāoriLanguageWeek. Share community events, educational resources, or personal stories about connecting with Te Reo Māori.
Māori Language Week Hero
Dame Whina Cooper
History of Māori Language Week
In the early 1970s, it became clear that very few people in New Zealand could speak Māori. Many people were concerned about the state of decline and signed a petition for the Māori Language, which was organized by the Te Reo Maori Society. ‘Aotearoa’ is Māori for ‘New Zealand.’
The petition was signed by approximately 30,000 people and was presented to the parliament on September 14, 1972. This day became recognized as Māori Language Day in the year 1975 and was responsible for the formation of Maori Language Week.
In 2008, Google Māori — a Māori-language version of the popular search engine — was launched to celebrate Māori Language Week. Google and the Māori Language Commission were collaborators on the project which lasted about a year. The complexity of translating technical terms meant over 40 people were involved in making it a reality.
New Zealand’s national cricket team, the Black Caps, played their first match under the name ‘Aotearoa’ to mark Māori Language Week in 2015. Disney’s 2016 film “Moana” was translated into Māori and premiered in Auckland as part of the 2017 celebration.
Original cast members in the English version of the film, such as Oscar Kightley, Jemaine Clement, Rachel House, and Temuera Morrison, reprised their roles in the Māori version. During Māori Language week, over 30 theaters in the country allowed free screenings of the new version.
In 2021, Te Wiki o te Reo Māori was marked with a special event. On September 14, more than 1.1 million people set out to speak Māori at the same time. The event is called ‘Te Taura Whiri i te Reo Māori’ (the Māori Language Moment). The Māori Party started a petition to adopt Aotearoa as the official name of the country on the same day.
Māori Language Week timeline
Māori becomes the dominant language in New Zealand.
"A Korao No New Zealand," the first book about the Māori language, is published.
The first newspaper written in the Māori language, "ko te Karere O Niu Tireni", is published by the government.
The first native council bill is translated and printed in Māori.
How Businesses Can Celebrate Māori Language Week
Local businesses can honor Māori Language Week by incorporating Te Reo Māori into their daily operations. Offer a few common phrases at the counter, translate menu items, or host a cultural event like a kapa haka performance or a language workshop. Partner with local Māori artists or educators to create authentic experiences. Display educational materials about Te Reo Māori in your establishment to foster greater understanding and appreciation among customers and staff.
Māori Language Week FAQs
When is Māori Language Week?
Māori Language Week 2026 runs from Monday, September 14, through Monday, September 21, celebrating the indigenous language of New Zealand. This annual observance encourages everyone to embrace Te Reo Māori.
How many people speak Te Reo Māori?
According to the 2018 New Zealand census, approximately 186,000 people (around 4% of the population) reported being able to hold a conversation in Te Reo Māori. Efforts continue to grow these numbers.
Why is Māori Language Week celebrated?
Māori Language Week is celebrated to promote and revitalize Te Reo Māori, which was once endangered. It raises awareness about the language’s importance as a taonga (treasure) and a vital part of New Zealand’s cultural identity.
What does 'Te Reo Māori' mean?
‘Te Reo Māori’ literally translates to ‘the Māori language.’ It refers to the indigenous language of the Māori people, the tangata whenua (indigenous people) of Aotearoa New Zealand.
How to Observe Māori Language Week
Learn some new words
Make an effort to learn at least a dozen Māori words before the week is up. You can also label rooms and furniture in your home. To make it more fun, get a friend to join you in learning. This way you can practice communicating in Māori.
Correct your pronunciation
Many of us just say the words without even trying to pronounce them correctly. If you're not sure how to pronounce a word, ask a Māori friend or look it up online. There are several videos up on YouTube that can help you through this.
Watch television
Watch a Māori children's show with your children and encourage them to repeat the words and phrases. They should get to explore the different cultures of the world.
5 New Zealand Facts That Will Blow Your Mind
Pacesetters
New Zealand was the first country to approve voting for women.
Split persona
The word ‘kiwi’ has three different meanings.
Hobbiton
Hobbit money is legal tender in New Zealand.
The great outdoors
Over 30% of New Zealand is a national reserve
The longest name
Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu is the name of a town in New Zealand.
Why Māori Language Week is Important
Promoting the Māori Language
The Māori language is a part of the culture and identity of New Zealanders. This observance helps to preserve and advocate the usage of a crucial part of the nation’s history.
Celebrating New Zealand
Māori Language Week goes beyond celebrating the Māori language alone. It celebrates New Zealand culture in general and the growth of the nation as a whole.
Famous sites
New Zealand is home to some of the most iconic movie sets from the Lord of the Rings saga. Who wouldn’t want to pay a visit to Middle Earth?
Māori Language Week dates
| Year | Date | Day |
|---|---|---|
| 2025 | September 15–22 | Monday–Monday |
| 2026 | September 14–21 | Monday–Monday |
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