Adopt a Less-Adoptable Pet Week – Sep. 14, 2026

Adopt a Less-Adoptable Pet Week
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Adopt a Less-Adoptable Pet Week runs annually in the third week of September, from September 14-20, 2026. This observance shines a light on animals often overlooked in shelters due to age, disability, or breed. Open your heart to a pet who needs you most, volunteer at a local shelter, or share stories of less-adoptable pets to encourage adoption.

Want to sponsor Adopt a Less-Adoptable Pet Week? Learn how

Expected Adopt a Less-Adoptable Pet Week Deals

During Adopt a Less-Adoptable Pet Week, the focus shifts from commercial deals to crucial fundraising and adoption drives. Organizations like the ASPCA and Best Friends Animal Society will likely host special events, waive adoption fees for certain pets, or offer incentives for fostering. Many local shelters partner with pet supply retailers like PetSmart and Chewy for donation matching programs, encouraging customers to round up purchases or donate directly. Look for veterinary clinics to offer discounted health checks for newly adopted pets during this week. We will update this page with confirmed live events as September 14 approaches.

Platform Guide for Adopt a Less-Adoptable Pet Week

Instagram

Tag @nationaltoday_ and use #LessAdoptablePets. Share heartwarming photos and videos of pets with unique stories, encouraging followers to open their homes.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #AdoptDontShop. Create a community post asking for success stories of adopted less-adoptable pets.

X/Twitter

Mention @NatlToday and use #LessAdoptablePetsWeek. Share facts about common misconceptions regarding older or special-needs animals to drive awareness.

Social Media Tips for Adopt a Less-Adoptable Pet Week

Individuals

Visit your local animal shelter or rescue group and spend time with pets that have been there the longest. Consider fostering or adopting a senior, disabled, or shy animal.

Creators

Produce content that debunks myths about less-adoptable pets. Feature a 'day in the life' with a special-needs animal or highlight a shelter's efforts to find homes for these deserving companions.

Brands

Pet food companies, veterinary clinics, or pet supply stores can partner with local shelters for a week-long adoption event, offering discounts on initial supplies or free health checks for adopted pets.

Organizations & Brands for Adopt a Less-Adoptable Pet Week

  1. ASPCA

    Founded in 1866 by Henry Bergh, the American Society for the Prevention of Cruelty to Animals (ASPCA) was the first humane society in North America. It works to prevent animal cruelty, rescue animals from abuse, and facilitate adoptions, advocating for vulnerable pets nationwide.

  2. Best Friends Animal Society

    Established in 1984 in Kanab, Utah, Best Friends Animal Society is a leading national animal welfare organization dedicated to ending the killing of cats and dogs in America's shelters. They operate the nation's largest sanctuary for homeless animals.

  3. The Humane Society of the United States

    Founded in 1954, the HSUS is the nation's most effective animal protection organization. They work to fight animal cruelty, advocate for better laws, and support local shelters and rescue groups in their efforts to find homes for pets.

  4. PetSmart

    Founded in 1986, PetSmart is a leading North American pet retailer offering pet food, supplies, services, and live animals. Through its PetSmart Charities arm, it facilitates adoptions and supports animal welfare organizations across the continent.

  5. Chewy

    Launched in 2011, Chewy is an online retailer of pet food and products based in Dania Beach, Florida. They offer a vast selection of items and frequently partner with animal shelters and rescues to support pet adoption initiatives.

  6. Purina

    A subsidiary of Nestlé, Purina has been a major producer of pet food since 1894. The brand actively supports pet welfare organizations and adoption events, often providing food and resources to shelters and rescue groups.

  7. Adoptapet.com

    Adoptapet.com is North America's largest non-profit pet adoption website, helping over 21,000 animal shelters and rescue organizations connect homeless pets with loving families. They list millions of adoptable pets, including those with special needs.

Adopt a Less-Adoptable Pet Week Hero

Henry Bergh

Henry Bergh (1813–1887) founded the American Society for the Prevention of Cruelty to Animals (ASPCA) in 1866, becoming a pivotal figure in the animal welfare movement. After witnessing animal abuse in Europe, he returned to New York to dedicate his life to protecting animals. His tireless advocacy led to the first anti-cruelty laws in the United States, establishing a legacy that continues to champion the rights and well-being of all creatures.

History of Adopt a Less-Adoptable Pet Week

Humans have had a special relationship with animals for as long as we have been around. The earliest humans successfully domesticated certain animals, and since then we have shared our homes (and hearts) with them. Pets have become our friends, some pets have achieved stardom, and all of them have been immensely loved by their human families. Pets have been known to uplift our mood, sense when we are sad, and be our companions in our darkest hours. So what makes some of them “less adoptable”?

According to petfinder.com, animals who spend 48 weeks or more on the website can be classified as “less adoptable” as compared to other animals who spend an average of 12.5 weeks. When an animal is old, disabled, has been diagnosed with some illness, or simply isn’t as good-looking, its chances of getting adopted are compromised.

Some of the most common less adoptable pets are black dogs and cats — since the color black is often associated with negativity. Senior pets also tend to be ignored since people are worried about their lifespan and age-related illnesses. Special needs pets are also thought to be less adoptable since potential pet parents are worried about care and maintenance. Even though it sounds intimidating, most special needs pets can take care of themselves with a little help from their human family. Certain breeds of cats and dogs are considered “less adoptable” for the way they look or behave. To help combat this, Petfinder.com designated the third week in September as the week they focus on this specific topic and dispel many myths.

Adopt a Less-Adoptable Pet Week timeline

1824
The S.P.C.A. Starts in Britain

The Society for the Prevention of Cruelty to Animals is created.

1866
The S.P.C.A. in America

Henry Bergh forms the American Society for the Prevention of Cruelty to Animals and faces much opposition and ridicule in the process.

1960s
Private and Municipal Shelters

Both private and municipal shelters are created, and people start seeing animal rescue in a more positive light.

2020
Less Euthanasia

In the 20th century, 12 to 20 million animals are euthanized per year, while the figure has dropped to three to four million now.

How Businesses Can Celebrate Adopt a Less-Adoptable Pet Week

Local businesses can honor Adopt a Less-Adoptable Pet Week by partnering with shelters to highlight animals in need. Pet supply stores can offer special discounts on food or accessories for newly adopted senior or special-needs pets. Veterinary clinics might provide free initial health checks or discounted services for these animals. Even coffee shops or bookstores can host ‘meet and greet’ events with adoptable pets, creating a relaxed environment for potential adopters to connect with their future companions.

Adopt a Less-Adoptable Pet Week FAQs

When is Adopt a Less-Adoptable Pet Week?

Adopt a Less-Adoptable Pet Week 2026 runs from Monday, September 14 through Sunday, September 20. This annual observance is a crucial time for shelters to find homes for their most vulnerable residents.

What makes a pet 'less adoptable'?

Pets are often deemed ‘less adoptable’ for various reasons, including being older, having a disability, chronic illness, specific breed, or even just being shy or black-furred. These characteristics, however, don’t diminish their capacity for love.

How many pets are adopted each year?

According to the ASPCA, approximately 2 million cats and 2 million dogs are adopted from shelters each year in the U.S. Adopt a Less-Adoptable Pet Week strives to increase these numbers for animals facing extra hurdles.

What is the goal of Adopt a Less-Adoptable Pet Week?

The primary goal of Adopt a Less-Adoptable Pet Week is to challenge perceptions and encourage people to consider adopting pets who might be overlooked. It promotes the idea that every animal deserves a loving home, regardless of age, appearance, or health status.

How to Observe Adopt a Less-Adoptable Pet Week

  1. Share photos on social media

    Social media can help many pets find their forever homes. Use your online social presence to raise awareness about less adoptable pets.

  2. Educate your friends and family

    Tell people about certain pets being less adoptable and why it is a myth. Get your loved ones involved in the cause.

  3. Share your story

    If you have shared your life with a less adoptable pet, come out and share your story. This will encourage other people to do the same and raise awareness of the issue.

5 Facts About Pets That Will Blow Your Mind

  1. Cats sleep a lot

    Cats sleep up to 16 hours a day.

  2. Dogs can sense your fear

    Dogs can smell when people are afraid, thanks to their perspiration.

  3. Cats and humans are similar

    A cat’s brain is 90% similar to the human brain.

  4. Rabbits dance called a binky

    Binkying looks like a big jump in the air while the rabbit slightly twists its body.

  5. Dogs have a sense of time

    They can get accustomed to their schedules in terms of meal times and when they’ll be taken for a walk.

Why Adopt a Less-Adoptable Pet Week is Important

  1. It helps animals

    Adopt a Less-Adoptable Pet Week helps animals find their forever homes where they feel safe and loved. It’s a noble cause.

  2. Every animal deserves love

    Adopt a Less-Adoptable Pet Week reminds us that every animal is deserving of love. The week encourages us to open our hearts and homes to pets who are having a hard time finding a home.

  3. It makes us kinder

    Pets bring us joy and love. Adopt a Less-Adoptable Pet Week makes us kinder people who are happy to love all creatures, no matter how “imperfect” they may seem.

Adopt a Less-Adoptable Pet Week dates

Year Date Day
2025 September 15–21 Monday–Sunday
2026 September 14–20 Monday–Sunday