Make the First Move Day – Apr. 7, 2027

Make the First Move Day
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AwarenessMental HealthSafety
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United States
Date change rule:
Every April 7
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Make the First Move Day arrives every April 7, dedicated to combating the pervasive issue of bullying. This vital observance aims to raise awareness, honor victims, and encourage proactive steps toward a kinder world. Join the movement by speaking up, offering support, and advocating for empathy.

Want to sponsor Make the First Move Day? Learn how

Expected Make the First Move Day Deals

Make the First Move Day focuses on awareness and support rather than commercial deals. Non-profit organizations like PACER’s National Bullying Prevention Center and StopBullying.gov will likely amplify their campaigns, encouraging donations and volunteer efforts. Brands such as Target and Starbucks, known for their community initiatives, may run donation-matching programs or highlight anti-bullying resources. Educational institutions and youth programs often host workshops and awareness events, sometimes with corporate sponsorship from companies like Cartoon Network, which has a history of anti-bullying messaging. Look for opportunities to contribute to fundraising drives or participate in local advocacy efforts. We will update this page with confirmed live initiatives as April 7 approaches.

Platform Guide for Make the First Move Day

Instagram

Tag @nationaltoday_ and use #MakeTheFirstMoveDay. Share stories of kindness, support, or how you’ve stood up against bullying.

X/Twitter

Mention @NatlToday and use #MakeTheFirstMoveDay. Join conversations about bullying prevention and share resources for support.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #MakeTheFirstMoveDay. Post about local anti-bullying events or share personal pledges of kindness.

Social Media Tips for Make the First Move Day

Individuals

Reach out to someone who might be struggling, offer a kind word, or stand up for a peer. Small gestures can make a big difference.

Creators

Produce content that promotes empathy and resilience. Share personal experiences (if comfortable) or interview experts on bullying prevention.

Brands

Launch an internal or external campaign promoting kindness and inclusion. Partner with anti-bullying organizations for donation drives or awareness initiatives.

Organizations & Brands for Make the First Move Day

  1. PACER's National Bullying Prevention Center

    Founded in 2006, PACER's National Bullying Prevention Center is a leading organization dedicated to preventing bullying and promoting kindness, acceptance, and inclusion. They provide resources for students, parents, educators, and the community.

  2. StopBullying.gov

    A federal government website managed by the U.S. Department of Health and Human Services, StopBullying.gov provides information from various government agencies on how to prevent bullying. It offers resources for youth, parents, educators, and communities.

  3. The Trevor Project

    Founded in 1998, The Trevor Project is the leading suicide prevention and crisis intervention organization for LGBTQ young people. They often address bullying as a significant factor affecting the mental health of LGBTQ youth.

  4. Born This Way Foundation

    Co-founded by Lady Gaga and her mother Cynthia Germanotta in 2012, the Born This Way Foundation is dedicated to supporting the wellness of young people and empowering them to create a kinder and braver world. They focus on mental health and anti-bullying initiatives.

  5. Cartoon Network

    A global cable television network launched in 1992, Cartoon Network has a long history of creating public service announcements and campaigns, such as 'Stop Bullying: Speak Up,' to encourage children and teens to take action against bullying.

  6. Target

    One of the largest retail chains in the U.S., Target, founded in 1902, frequently engages in corporate social responsibility initiatives, including supporting youth programs and educational causes that align with anti-bullying efforts.

  7. Kind Campaign

    Founded in 2009 by Molly Thompson and Lauren Parsekian, Kind Campaign is an internationally recognized non-profit organization that brings awareness and healing to the negative effects of girl-against-girl bullying through their documentary film and in-school assemblies.

Make the First Move Day Hero

Rachel Joy Scott

Rachel Joy Scott was the first victim of the Columbine High School massacre in 1999. Her journals and essays, which advocated for kindness and compassion, inspired the 'Rachel's Challenge' program. This program encourages students to start a chain reaction of kindness and make a positive difference in their schools and communities, directly addressing bullying.

History of Make the First Move Day

Bullying can occur in many places, such as schools, workplaces, and other communal places. The earliest forms of anti-bullying awareness and anti-bullying movements in the U.S. can be traced back to the early to mid-90s. Back then, several U.S. states began considering anti-bullying legislation as this issue became increasingly significant and recurrent.

Georgia was the first state to pass anti-bullying legislation in 1999. From then on, all U.S. states and several other countries around the world have passed anti-bullying laws. In addition, many anti-bullying programs have been organized and implemented with the goal of eliminating bullying and creating bullying recovery treatments. These programs are set to counter the consequences of several bullying-related issues.

The idea behind Making the First Move Day is that bullying victims are often hesitant to speak about their experiences and seek professional help. As such, accompanying bullying victims is the first and, probably, most important step in their recovery. As such, anti-bullying programs will experience significant development.

In 2018, Greshun de Bouse, an entrepreneur and anti-bullying activist, founded First Move Life Coaching, a company specializing in bullying prevention programs and recovery coaching. This company later founded the first observance of Making the First Move Day in the same year. Encouraging bullying victims to voice their experiences is one of the main goals of this annual observance. As such, it can be a major step in developing anti-bullying movements and similar initiatives.

Make the First Move Day timeline

1978
The First Systematic Study on Bullying

Dan Olweus, a Norwegian psychologist, publishes his book “Aggression in Schools,” which is considered the first scientific study on the effects of bullying.

1999
The First Legislation in the U.S.

Georgia becomes the first U.S. state to establish a legal framework for bullying.

2008
California vs. Cyberbullying

California becomes the first to pass a law addressing cyberbullying in particular.

2018
The First Celebration

On April 7, the first Making The First Move Day observance is founded by First Move Life Coaching by Greshun De Bouse

How Businesses Can Celebrate Make the First Move Day

Local businesses can honor Make the First Move Day by fostering a culture of kindness and respect within their workplaces and communities. Consider hosting an anti-bullying workshop for employees or sponsoring a local youth organization’s awareness event. Restaurants could offer a ‘Kindness Combo’ with a portion of proceeds donated to an anti-bullying charity, while retail stores might promote books or resources on empathy and conflict resolution. Highlighting organizations like PACER’s National Bullying Prevention Center through in-store signage or social media can also raise vital awareness.

Make the First Move Day FAQs

When is Make the First Move Day?

In 2027, Make the First Move Day is observed on Wednesday, April 7, reinforcing its message of empathy and action during the workweek.

How many people are affected by bullying?

Data consistently shows that millions of young people are affected by bullying annually. In 2027, this number is expected to remain significant, underscoring the holiday’s ongoing relevance.

What is the impact of bullying?

Bullying can have severe and lasting consequences, including increased risk of substance abuse, self-harm, and suicidal ideation for victims. It also negatively impacts bystanders and even bullies themselves.

What does 'Make the First Move' mean in this context?

The phrase encourages individuals to initiate positive actions: reaching out to someone who seems isolated, speaking up against unkind behavior, or starting a conversation about preventing bullying. It emphasizes personal responsibility in fostering a supportive environment.

How to Observe Make the First Move Day

  1. Help raise awareness about bullying

    This special observance is all about communal gathering and support. The most important thing to do is to help raise awareness about bullying. There are usually many initiatives, talks, and collaborative efforts organized for this day. Make sure to check out the one organized in your city.

  2. Read about the issue

    There is so much literature published on the issue of bullying and its effects. From published research papers and studies to books and autobiographies, learning about the several forms of bullying is the first step in raising awareness.

  3. Celebrate with victims

    In order to help improve the situation for many bullying survivors, celebrating with them on their special day would not only be an engaging and rewarding experience, but also a significant gesture to help the victims of bullying.

5 Interesting Facts About Bullying

  1. The most common type of bullying

    Verbal abuse is the most widely occurring form of bullying.

  2. Bullying is a widespread epidemic

    Bullying is a common issue in the U.S. and other countries, affecting many schoolchildren, with one in five students being bullied in the U.S.

  3. Teens skip school due to bullying

    Many teens face bullying in schools; as a result, school becomes a hostile environment that they try to avoid, with 160,000 teens skipping school in the U.S.

  4. Bullying and social anxiety, and depression

    There is a direct correlation between many psychological ills and experiences of bullying.

  5. More bullying for people with physical disabilities

    Kids with special health needs are three times more likely to be bullied.

Why Make the First Move Day is Important

  1. Bullying is still a pressing issue

    Despite the numerous initiatives taken during the last few decades, bullying is still a significant issue requiring urgent attention. As it can happen in many places, this issue is still somewhat elusive.

  2. This day addresses the effects of bullying on mental health

    According to numerous studies, exposure to bullying can have lasting effects on mental health to varying degrees. Considering its effects, bullying is a traumatic experience.

  3. It promotes building a safe school environment

    Bullying is practiced mainly in schools, often rendering them hostile environments for schoolchildren. This is almost always damaging to the learning experience and education of most students. This day sheds light on the practices and initiatives necessary for making schools a safe place for children and teens.

Make the First Move Day dates

Year Date Day
2027 April 7 Wednesday
2028 April 7 Friday
2029 April 7 Saturday
2030 April 7 Sunday
2031 April 7 Monday