National Sexual Assault Awareness Month's Day of Action – April 6, 2027

Expected National Sexual Assault Awareness Month's Day of Action Deals

On National Sexual Assault Awareness Month’s Day of Action, the focus shifts from commercial deals to crucial fundraising and awareness initiatives. Organizations like RAINN (Rape, Abuse & Incest National Network) and the NSVRC (National Sexual Violence Resource Center) lead campaigns encouraging donations to support their helplines, educational programs, and advocacy efforts. Corporate partners often participate through donation matching programs, cause-related marketing, or by promoting educational resources. Brands like Thinx and Aerie, known for their body positivity and social impact initiatives, may highlight their ongoing partnerships or launch specific campaigns to amplify the message of consent and survivor support. We encourage everyone to visit the official websites of these organizations to find ways to contribute directly and learn more about prevention and support services. We will update this page with confirmed live initiatives as April 7 approaches.

History of National Sexual Assault Awareness Month's Day of Action

Following the broader trend of social activity throughout the decade, the 1970s saw a tremendous increase in prevention and awareness of sexual violence across America. Beyond raising awareness, the Bay Area Women Against Rape created the nation’s first rape crisis center in 1971, providing urgent victim care. Take Back the Night marches have gathered women in an organized protest against rape and sexual abuse since 1976. These activities eventually merged into a movement spread across the U.S. and Europe. As a result of this campaign, more widespread actions to raise awareness about violence against women occurred.

Domestic abuse awareness became the main focus in the early 1980s when campaigners utilized October to raise awareness of violence against women. The National Coalition Against Sexual Assault (N.C.A.S.A.) conducted an informal poll of state sexual assault coalitions in the late 1980s to select the best date for a national Sexual Assault Awareness Week. In the late 1990s, numerous advocates started organizing programs and events throughout April to support the concept of a nationally recognized month for sexual violence awareness and prevention. SAAM was first noticed across the country in April 2001.

The Violence Against Women Act was written and implemented in 1994, bringing together state coalitions, activists, and victims. The National Sexual Violence Resource Center was established in 2000 by the Pennsylvania Coalition Against Rape and the Centers for Disease Control. The N.S.V.R.C. organized the first official national Sexual Assault Awareness Month campaign in 2001.