International Box Wine Day

Categories:: Food & Beverage
Tags:: Drinking Fun Liquor
Where:: International
Date change rule:: Every September 9
Holiday emoji:: 🍷

International Box Wine Day uncorks the celebration of this convenient and often underestimated beverage every September 9. Raise a glass (or a spout) to the bag-in-box revolution, a packaging innovation that keeps wine fresh longer and offers great value. Discover new varietals, share with friends, and explore the benefits of boxed wine today!

Deals
Platforms
Social
Hero
History
Timeline
Businesses
FAQs
Importance
Celebrate

Expected International Box Wine Day Deals

As International Box Wine Day approaches, expect major liquor retailers and grocery chains to feature special promotions on popular boxed wine brands. While we wait for official 2027 promotions to drop, history shows retailers like Total Wine & More, BevMo!, and Costco often run sales on brands such as Bota Box, Black Box Wines, and Franzia. Online wine clubs like Wine.com and Winc may also offer discounts on their curated selections of bag-in-box options. Look for bundle deals and loyalty program bonuses to maximize your savings. We will update this page with confirmed live deals as September 9 approaches.

Platform Guide for International Box Wine Day

TikTok

Tag @www.nationaltoday.com and use #BoxWineDay. Share creative recipes for wine cocktails using box wine or fun ‘unboxing’ videos of your favorite brands.

Instagram

Tag @nationaltoday_ and use #InternationalBoxWineDay. Post aesthetically pleasing photos of your box wine setup for a picnic or a cozy night in.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #BoxedWine. Ask your community to share their favorite box wine brands and pairing suggestions.

International Box Wine Day Hero

Thomas Angove

Thomas Angove, an Australian winemaker from Angove's winery, revolutionized the wine industry in 1965 by inventing the 'bag-in-box' wine packaging. This innovation significantly extended the shelf life of wine after opening by preventing oxidation. His design, initially for larger format wines, quickly gained popularity for its practicality and environmental benefits. Angove's contribution made wine more accessible and reduced waste, forever changing how many consumers enjoy their favorite varietals.

History of International Box Wine Day

Although box wine has only been around for a few decades, it has quickly become very popular. Among producers, it is a particularly preferred way of production because it saves production costs. As such, it is cheaper for buyers. Box wine is easier to transport and store, environmentally friendly, and reduces wine oxidation during the dispensing process. Also, it is not vulnerable to cork taint. In addition, because box wine is not intended for cellaring or aging, it comes with a specific shelf life.

The process of making and storing wine in plastic containers or casks began in the late 1960s, when Thomas Angove, a winemaker from South Australia, used polyethylene bags to store wine. Its practical design allowed for the wine to be poured before the container could be sealed back with a built-in fastener. This was inspired by the design used for packages of battery acid at the time.

In Australia, box wine is very popular because it is the cheapest form of wine, and is the birthplace of this method. During the 1970s, the design of box wine packaging was adapted for other products like water, orange juice, and others. Today, box wine has sparked a wide interest in sustainable packaging as several premium winemakers adopted this design to package and sell their products.

International Box Wine Day timeline

1965

First Patent

Thomas Angove patents the first box wine design, built by his company.

1967

New Design With Plastic Tap

Charles Malpas improves upon the original design by adding a plastic seal tap.

1970s

Box Wine Design Goes Viral

The convenient design of wine casks is adapted for other products, notably orange juice, water, and others.

2003

First Premium Box Wine

Central Coast AVA, one of the biggest winemakers, produces the earliest premium fine wine packaged in a box.

How Businesses Can Celebrate International Box Wine Day

Local wine shops and liquor stores can celebrate International Box Wine Day by hosting in-store tastings of different boxed wine varietals, highlighting their quality and value. Restaurants and bars could offer special menu pairings with specific box wines or create unique wine cocktails. Consider promoting the environmental benefits of boxed wine with signage and educational materials. Businesses could also run a ‘buy one, get one’ promotion on select box wine brands, encouraging customers to explore new options.

International Box Wine Day FAQs

When is International Box Wine Day?

International Box Wine Day 2026 falls on Wednesday, September 9. It’s the perfect mid-week excuse to uncork a new varietal and appreciate its convenience.

Who invented box wine?

The modern ‘bag-in-box’ wine packaging was invented in 1965 by Thomas Angove of Angove’s, an Australian winemaker. His innovation allowed wine to stay fresh longer after opening, a significant advancement for consumers.

How popular is box wine?

Box wine has seen a significant surge in popularity, especially among younger consumers and those seeking value and sustainability. Its market share continues to grow steadily across various price points.

What are the benefits of box wine?

Box wine offers several advantages, including extended freshness after opening (due to the vacuum-sealed bag), environmental benefits (less packaging waste), and often a better value per liter compared to bottles.

International Box Wine Day Activities

Drink box wine
The most obvious thing to do during this celebration is to discover the joys of box wine. Like any wine experience, box wine will provide the same delight, only more conveniently and for a fraction of the cost.
Share with friends
Most people cannot tell the difference between box wine and bottled wine. Any wine lover will appreciate the quality of good box wine. On this special day, share this treat with your friends.
Spread the good word
Box wine isn’t only about reducing costs, it is mainly about sustainable packaging. Box wine is essentially a lot more convenient in a variety of ways. From the cheap price and the longer shelf life to the environmental benefits, box wine is definitely here to stay.

5 Interesting Facts About Box Wine

Box wine is environmentally friendly
Packaging wine in boxes or casks produces a lesser carbon footprint than traditional winemaking methods.
Box wine lasts longer
Because the design of the box reduces oxidation, box wine can last up to a month after breaking the seal.
Box wine is airtight
The newer wine box designs include a plastic tap, which makes the bag airtight, and helps the wine last longer.
Not about quality
Although box wine is cheaper, it isn’t because of the quality, but the decreased cost of the production process.
Symbol for sustainable packaging
Because the packaging is environmentally friendly, box wine has inspired similar sustainable packaging methods for other products.

Why We Love International Box Wine Day

Boxed wine is better
It’s a lot more practical. It lasts longer, is easier to package and store, and it is not very expensive. If you love wine, you’ll definitely appreciate box wine. A bottled wine may look prettier, but wine casks don’t break.
Environmentally friendly
The wine bottling process takes up a lot of resources, which often leaves an important carbon footprint. Wine casks on the other hand are easier and less expensive, and energy-consuming, to make.
More convenient
Box wine is essentially wine without the hassle. With ease to store and package, box wine is a lot more convenient in many ways.