Teddy Bear Day – Sep. 9, 2026

Teddy Bear Day
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AppreciationChildrenHobby
Where:
United States
Date change rule:
Every September 9
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Teddy Bear Day arrives every September 9, inviting everyone to embrace the comfort and joy these beloved stuffed animals bring. From childhood confidantes to nostalgic keepsakes, teddy bears hold a special place in our hearts. Dust off your favorite bear, share a story, or gift a new friend to someone special.

Want to sponsor Teddy Bear Day? Learn how

Expected Teddy Bear Day Deals

While we await official 2027 promotions to drop, history shows that retailers often roll out special offers for Teddy Bear Day. Expect deals from toy stores like Toys ‘R’ Us and Melissa & Doug, as well as build-your-own bear workshops like Build-A-Bear Workshop. Online retailers such as Amazon and Walmart typically feature discounts on plush toys and related accessories. Look for special bundles from brands like Gund and Steiff, known for their classic teddy bears. Even craft stores like JOANN Fabric and Crafts might offer sales on materials for making your own bear. We will update this page with confirmed live deals as September 9 approaches.

Platform Guide for Teddy Bear Day

Instagram

Tag @nationaltoday_ and use #TeddyBearDay. Share photos of your favorite teddy bears, old and new, and their adventures.

TikTok

Tag @www.nationaltoday.com and use #TeddyBearDay. Film creative videos showcasing your bear’s personality or a ‘day in the life’ with your cuddly friend.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #TeddyBearDay. Host a virtual ‘teddy bear picnic’ or share heartwarming stories about your childhood bear.

Social Media Tips for Teddy Bear Day

Individuals

Bring out your favorite teddy bear, snap a photo, and share a story about your furry friend on social media. Consider donating a new teddy bear to a children's charity.

Creators

Create a nostalgic unboxing video of a vintage teddy bear, or a DIY tutorial for making custom outfits or accessories for stuffed animals. Share heartwarming stories.

Brands

Run a 'cutest teddy bear' photo contest with user-generated content, offering prizes like gift cards or plush toys. Partner with a local children's hospital for a teddy bear donation drive.

Top Brands for Teddy Bear Day

  1. Build-A-Bear Workshop

    Founded in 1997 by Maxine Clark, Build-A-Bear Workshop revolutionized the toy industry by allowing customers to create their own personalized stuffed animals. Headquartered in St. Louis, Missouri, the company has over 400 stores worldwide and is a popular destination for children and adults alike.

  2. Gund

    Established in 1898 by Adolph Gund, this company is one of America's oldest and most prestigious soft toy manufacturers. Known for its high-quality, huggable teddy bears and plush animals, Gund has created countless beloved characters, including Snuffles the bear, a popular design since 1980.

  3. Steiff

    Founded in 1880 by Margarete Steiff in Giengen, Germany, Steiff is renowned for creating the first teddy bear in 1902. Their bears are famous for their exceptional craftsmanship, premium materials, and the iconic 'button in ear' trademark, signifying authenticity and quality.

  4. Melissa & Doug

    Founded in 1988 by Melissa and Doug Bernstein, this company is a leading designer and manufacturer of educational toys and products. They offer a wide range of plush animals, including teddy bears, focusing on fostering imagination and hands-on learning for children.

  5. Toys 'R' Us

    An iconic toy retail chain, Toys 'R' Us was founded in 1948 by Charles Lazarus. While facing challenges in the past, the brand continues to be a major player in the toy market, offering a vast selection of toys, including a dedicated section for teddy bears and plush toys.

  6. FAO Schwarz

    Established in 1862 by Frederick August Otto Schwarz in Baltimore, FAO Schwarz is one of the oldest and most famous toy stores in the world. Known for its luxurious and unique toy selection, including oversized teddy bears, it provides a magical shopping experience for all ages.

  7. Disney Store

    The official retail chain for The Walt Disney Company, Disney Stores offer a wide array of merchandise, including beloved character plush toys and teddy bears inspired by Disney films and parks. The first store opened in 1987 in Glendale, California, bringing Disney magic directly to fans.

Teddy Bear Day Hero

Theodore Roosevelt

The 26th U.S. President, Theodore Roosevelt, is widely credited as the inspiration behind the teddy bear. In 1902, during a hunting trip, he famously refused to shoot a bear cub that had been tied up for him. This act of compassion was immortalized in a political cartoon, leading to a toy maker creating a 'Teddy's Bear' in his honor.

History of Teddy Bear Day

The teddy bear was created to commemorate American President Theodore Roosevelt. On November 14, 1902, Theodore Roosevelt went on a bear hunting trip near Onward, Mississippi. Governor Andrew H. Longino of Mississippi had invited him. Unlike some of the other hunters in the party, Roosevelt had not been able to shoot a single bear.

Roosevelt’s aides trapped and tied a black bear to a willow tree, commanded by Holt Collier, a born slave, and former Confederate cavalryman. They summoned Roosevelt and asked him to shoot it. Roosevelt declined to shoot the bear because he thought it was highly unsportsmanlike. The word of this soon traveled across the country via newspaper stories. The stories detailed the president’s refusal to shoot a bear. It wasn’t just any president, either; it was Theodore Roosevelt, the big game hunter.

Clifford Berryman, a political cartoonist, saw the report and chose to parody the president’s unwillingness to shoot the bear in a funny manner. On November 16, 1902, Berryman’s cartoon ran in the “Washington Post.” Morris Michtom, the proprietor of a Brooklyn candy shop, saw the cartoon and had an idea. He and his wife Rose also produced stuffed animals, and Michtom decided to make a plush toy bear for the president who refused to shoot a bear. He dubbed it ‘Teddy’s Bear.’

Michtom mass manufactured the toy bears after obtaining Roosevelt’s permission to use his name, which was so successful that he soon created the Ideal Toy Company. Within a few years, the selling of teddy bears had grown so rapidly that he established a soft toy firm to manufacture them.

Around the same period, a German firm called Steiff began manufacturing teddy bears with movable joints. Every year, millions of teddies are marketed and given as presents, or are manufactured to commemorate specific events or occasions. And it feels that their appeal is unlikely to be dismissed very soon.

Teddy Bear Day timeline

1902
Teddy Bear Concept Origin

In the Washington Post, Clifford Berryman's cartoon "Drawing the Line in Mississippi" shows a purported event in which President Theodore Roosevelt went on a bear-hunting excursion in Mississippi.

1903
First Teddy Created

Morris and Rose Michtom of Brooklyn, New York, named a plush bear "Teddy's Bear" in recognition of Roosevelt's deeds.

1903
First Appearance in a Toy Fair

Steiff debuts his teddy bear version at the Leipzig Toy Fair.

1984
First Teddy Bear Museum

Judy Sparrow opens the world's first teddy bear museum in Petersfield, Hampshire, England.

How Businesses Can Celebrate Teddy Bear Day

Local businesses can celebrate Teddy Bear Day by hosting ‘bring your bear to work’ events, encouraging employees to share their beloved companions. Toy stores and gift shops can offer special discounts on teddy bears and plush animals, or organize a ‘teddy bear hospital’ for repairs. Restaurants might create a special ‘beary’ themed menu item or offer a free kid’s meal to children who bring their teddy. Consider partnering with a local children’s hospital to collect and donate new teddy bears, bringing comfort to young patients.

Teddy Bear Day FAQs

When is Teddy Bear Day?

Teddy Bear Day 2026 falls on Wednesday, September 9, a perfect mid-week opportunity to appreciate your cuddly companions. It’s a day to reflect on the comfort and joy these beloved stuffed animals bring to our lives.

How many teddy bears are sold each year?

While exact figures fluctuate, the global market for plush toys, including teddy bears, is estimated to be worth billions of dollars annually. Millions of teddy bears find new homes each year, continuing their legacy as a top-selling toy category.

What is the most expensive teddy bear?

The most expensive teddy bear ever sold was a Steiff ‘Louis Vuitton’ bear, which fetched $2.1 million at auction in 2000. This unique bear was dressed in Louis Vuitton attire and showcased the pinnacle of luxury toy craftsmanship.

Who invented the teddy bear?

The invention of the teddy bear is often attributed to two independent creators in 1902: Morris Michtom in the United States and Richard Steiff in Germany. Michtom was inspired by President Theodore Roosevelt’s refusal to shoot a bear cub, while Steiff’s design was based on sketches by his aunt Margarete Steiff.

How To Celebrate Teddy Bear Day

  1. Giving a teddy bear to someone you love

    You can celebrate this day by sharing and showing your affection to those close to you by giving them teddy bears as gifts.

  2. Pickup your old favorite teddy and share photos online

    Grab your favorite childhood teddy bear and photograph it. Share the pics on social media and invite your friends, family members, and followers to share photos of their childhood teddy bears. Even if they don't have any images of their bear, individuals would appreciate telling anecdotes about how they used to take their teddy bear everywhere with them.

  3. Buy yourself a new awesome teddy bear

    Another enjoyable way to spend this day is to go out and purchase a new teddy bear. Even as an adult, having a teddy bear in your home is endearing and comfortable. As time has passed, a slew of new businesses has emerged that allows you to buy your own teddy bear.

5 Facts About Teddy Bears You Might Not Know

  1. America invented it

    Was invented in honor of President Theodore Roosevelt, a former president of the United States of America.

  2. It has the world's smallest stitched type

    The world's smallest embroidered teddy bear is only 0.29 inches tall! Cheryl Moss, a South African artist noted for her microscopic work, made it.

  3. It is now made with alpaca pelt

    Today, you can buy teddy bears manufactured from alpaca pelt. This type of teddy bear will be both soft and pricey!

  4. It has a dedicated magazine

    There is a magazine devoted entirely to teddy bears. 'Teddy Bear and Friends' is the title of this magazine. It has approximately 40,000 subscribers.

  5. It is made from goat’s hair

    Original teddies were most likely made of mohair fur, which comes from goats. Before being utilized to manufacture hand-made bears, the goat's hair is shorn and combed.

Why We Love Teddy Bears

  1. They are soft and cuddly

    The major reason people cherish teddy bears is that they can be your softest buddies. Without a doubt, you can hug them for as long as you like and enjoy the nicest 'cuddly' feeling ever. Their silky furs and smooth textures instantly make you feel better and cheer you up.

  2. They make for the best gifts ever

    If you're not sure what to get your friend/sibling/partner for any occasion, a teddy bear is a safe bet. Though the stereotype is that a teddy bear is given to a female, it can work well for a boy, especially when you want to apologize for any wrongdoing. Give it a go!

  3. They listen

    Teddy Bears are the most dependable partners when it comes to listening to all of your worries and concerns. The nicest feature of this toy is its adorable face, which urges you to establish a conversation with it, and once you do, the toy will never protest about being asked to stop. Cute as a button, indeed! What does it matter if people think you're insane for talking to a toy?

Teddy Bear Day dates

Year Date Day
2026 September 9 Wednesday
2027 September 9 Thursday
2028 September 9 Saturday
2029 September 9 Sunday
2030 September 9 Monday