Cinco de Mayo – May. 5, 2027

Cinco de Mayo
Categories:
Tags:
CulturalHistoricalMexican
Where:
Mexico
Date change rule:
Every May 5
Holiday emoji:
🇲🇽

Cinco de Mayo commemorates Mexico’s unexpected victory over French forces at the Battle of Puebla on May 5, 1862. This vibrant holiday is a celebration of Mexican heritage and pride, particularly in the United States. Join the festivities by exploring Mexican culture, enjoying traditional foods, and supporting Mexican-owned businesses.

Want to sponsor Cinco de Mayo? Learn how

Expected Cinco de Mayo Deals

While we await official 2027 promotions, history shows that Cinco de Mayo brings a fiesta of deals. Expect major chains like Chipotle and Qdoba to offer BOGO deals or discounted entrees. Fast-food favorites such as Taco Bell and Del Taco often roll out special value menus. Restaurants like On The Border typically feature drink specials on margaritas and cervezas. Beverage brands such as Dos Equis and Jose Cuervo will likely run in-store promotions and sweepstakes. We will update this page with confirmed live deals as May 5 approaches.

Platform Guide for Cinco de Mayo

Instagram

Tag @nationaltoday_ and use #CincoDeMayo. Share vibrant photos of your celebrations, traditional dishes, or festive decor.

TikTok

Tag @www.nationaltoday.com and use #CincoDeMayo. Film short videos showcasing your favorite Mexican recipes or dance moves.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #CincoDeMayo. Share local event listings or community celebration photos.

Social Media Tips for Cinco de Mayo

Individuals

Host a backyard fiesta with authentic Mexican dishes, lively music, and colorful decorations. Explore the history behind the holiday.

Creators

Produce a video tutorial on making traditional Mexican street tacos or a DIY guide for festive Cinco de Mayo party favors.

Brands

Partner with local Mexican restaurants or cultural centers to host a community event or run a themed social media giveaway.

Top Brands for Cinco de Mayo

  1. Chipotle

    Founded in 1993 in Denver, Colorado, by Steve Ells, Chipotle Mexican Grill popularized fast-casual Mexican food. The chain is known for its customizable burritos and bowls and often runs promotions for Cinco de Mayo.

  2. Dos Equis

    A Mexican beer brand brewed by Heineken Mexico, originally Cervecería Cuauhtémoc Moctezuma. Dos Equis is a popular choice for Cinco de Mayo celebrations, known for its "Most Interesting Man in the World" campaign.

  3. Jose Cuervo

    The oldest and best-selling tequila brand, founded in 1795 in Tequila, Jalisco, Mexico. Jose Cuervo is a staple for margaritas and other tequila-based cocktails, making it central to many Cinco de Mayo festivities.

  4. Taco Bell

    Founded in 1962 in Downey, California, by Glen Bell, Taco Bell is a global fast-food chain specializing in Mexican-inspired cuisine. They frequently offer special deals and menu items to celebrate Cinco de Mayo.

  5. Avocados From Mexico

    A marketing and promotion organization for Mexican avocados, established in 1997. They are a major player in driving avocado consumption, especially for guacamole during peak times like Cinco de Mayo.

  6. Jarritos

    A popular brand of soft drinks in Mexico, founded in 1950 by Francisco "El GĂĽero" Hill. Known for its distinct fruit flavors and natural sugar, Jarritos is a refreshing addition to any Cinco de Mayo gathering.

  7. Fender Musical Instruments

    Founded in 1946 by Leo Fender in Fullerton, California, Fender is a leading manufacturer of guitars and amplifiers. Many iconic Mexican and Mexican-American musicians have played Fender instruments, connecting the brand to cultural music celebrations.

Cinco de Mayo Hero

Ignacio Zaragoza SeguĂ­n

Ignacio Zaragoza SeguĂ­n was a Mexican general who famously led the Mexican army to victory over the French Empire at the Battle of Puebla on May 5, 1862. Born in 1829 in what is now Goliad, Texas, Zaragoza's leadership was crucial in defending Mexican sovereignty. His unexpected triumph against a better-equipped French force became a symbol of Mexican resistance and national pride, forever linking his name to Cinco de Mayo.

History of Cinco de Mayo

Let’s start by clearing the biggest misconception: No, Cinco de Mayo is not the Mexican Independence Day. But, that does not mean it’s less important or notable than it actually is, for the history behind it dawns on the importance of the landscape of North America as a whole.

An economically struggling Mexico was intervened by the French for the second time, who had the hopes to gain control of the Latin American country under the rule of Napoleon III. The French General, Charles de Lorencez, directed his army towards the capital of Mexico City, with the intent to overthrow the president of Mexico, Benito Juarez.

But things didn’t go as planned, as they encountered heavy resistance, culminating at the Battle of Puebla on May 5, 1862. Even if their forces had half the numbers of their opponents, the Mexican Army, led by Ignacio Zaragoza, managed to successfully win over the French army at Puebla, a city just 70 miles from Mexico City. Four days later, on May 9, Juárez declared Cinco de Mayo a national holiday.

While the battle in itself was not a major strategic win, and the French took control of Mexico in 1864, it served to lift the spirits of resistance forces and helped them to gain an alliance with the Americans to successfully make Napoleon’s forces withdraw. Since it is believed the French would have likely aided the Confederacy at the Civil War, Mexico’s resistance likely changed the history of the United States.

Pro-Union Mexican citizens in the state of California heavily celebrated the victory at the Battle of Puebla viewing it as a victory for the Union’s cause, later formalizing and spreading the annual celebrations across all of California, and Mexican-Americans all around.

Cinco de Mayo timeline

May 5, 1862
The Battle is Won

The Battle of Puebla is held and Mexico triumphs over French forces.

May 27, 1862
The First Celebration

The first Cinco de Mayo parties in the US take place in Columbia, California as residing Mexican miners get news of the battle.

May 5, 1863
Gaining Popularity

Formal celebrations happen for the first time in Sonora and spread to other California cities, like San Francisco and Los Angeles

June 7, 2005
An Appeal

The United States Congress called for the observance of Cinco de Mayo.

How Businesses Can Celebrate Cinco de Mayo

Local businesses can embrace Cinco de Mayo by hosting themed events with live mariachi music and traditional folk dancers. Restaurants and bars should offer special menus featuring authentic Mexican cuisine, from mole poblano to chiles en nogada, alongside festive drink specials. Retailers can curate displays of Mexican crafts, apparel, and decor, encouraging customers to celebrate the rich culture.

Cinco de Mayo - Survey Results

Data gathered by a top Public Relations Agency:

Traditions for Cinco De Mayo

In Mexico, the majority of the Cinco de Mayo celebrations occur in Puebla, where the battle had taken place. People dress up either as French and Mexican soldiers or in colorful outfits to participate in large parades. Patriotic clothing is sold by vendors for people to wear and stalls selling Mexican food are also found everywhere. Although tacos and margaritas are consumed the most on this holiday, as well as mole poblano, which is the official dish of Cinco de Mayo. The battle is also sometimes reenacted for locals and tourists to witness the Mexicans’ grand victory against the French troops. 

Cinco de Mayo is also observed in the United States. Costume parties are hosted for friends and family, with the colors of the Mexican flag (red, white, and green) used in decorations. Mexican folk music is played and danced to. The celebrations are also taken to the streets with large parades and special promotions on Mexican food. 

Cinco De Mayo By The Numbers

2,000 – the number of Mexican soldiers who defended the town of Puebla against 6,000 invading French forces.
16.7% – the percentage of U.S. residents of Mexican origin.
25.7 – the median age of people of Mexican origin in the United States in 2011.
700,000 – the number of U.S. military veterans of Mexican origin.
42% – the percentage of the world’s production of tortillas that Mexico accounts for.
87 million pounds – the number of avocados purchased for Cinco de Mayo.
$38,884 – the annual median income of households with a member of Mexican origin in 2011.
1925 – the year Corona Extra, Mexico’s best-selling beer, was first brewed.
20 – the types of Mexican cheeses to be feasted on — Oaxaca, a white cheese from Southern Mexico, is the most prominent.
60% – the percentage of Mexican farmers who produce corn, mostly used in the production of tortillas and beans.

Cinco de Mayo FAQs

When is Cinco de Mayo?

In 2027, Cinco de Mayo is observed on Wednesday, May 5. This year offers another chance for vibrant cultural festivities, with many communities planning mid-week events and culinary specials.

How many people celebrate Cinco de Mayo?

While not a federal holiday in the U.S. or a major holiday in Mexico, Cinco de Mayo draws approximately 81 million participants in the U.S. annually, making it a significant cultural event.

What is the significance of the Battle of Puebla?

This pivotal battle prevented France from providing aid to the Confederacy during the American Civil War, indirectly impacting U.S. history. The unexpected win is a testament to Mexican resilience and strategic prowess.

Is Cinco de Mayo Mexican Independence Day?

This is a common misconception. Cinco de Mayo specifically celebrates the 1862 Battle of Puebla victory, whereas September 16 is the actual anniversary of Mexico’s declaration of independence from Spain.

How to Celebrate Cinco De Mayo 2023

  1. Learn about Mexico

    Discover the beginnings of Cinco de Mayo and expand your appreciation of our southern neighbors. Take the time to learn more about how their history has helped shape our own and the ways in which they have contributed to U.S. culture.

  2. Dance to Mexican music

    Try learning traditional Mexican dances such as Jarabe TapatĂ­o. You can take a class or simply give it a go in your own home. Not only is it fun, but the exercise will help you feel less guilty when you chow down on traditional food later! The bigger the group, the bigger the fun, so invite your friends and have a little dance party!

  3. Cook an authentic meal

    One of the best ways to get to know a culture is through food. So why not try creating a traditional Mexican meal at home, either alone or with friends? Skip the standards — you can have those anytime. Instead of guacamole or tacos, try making pozole or tamales. You’ll love making it as much as eating it.

Take Our Cinco de Mayo Quiz!

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5 Facts About Cinco De Mayo

  1. It’s a hit with beer companies

    Up to $600 million worth of beer can be sold on this day and can outsell the Superbowl and St. Patrick’s.

  2. Tequila reaches peak sales

    The USA can consume about 127 million liters of tequila and mezcal on May 5.

  3. Avocado?

    Americans can consume up to 87.3 million pounds of avocados on Cinco de Mayo.

  4. Record-breaking taco heads

    Taco Bell’s taco head Snapchat filter is the most successful ad campaign ever done in the social platform, at 224 million uses.

  5. New York’s first

    Corona became the first brand to gain permission to use the Times Square New Year's Eve ball, turning it into a lime and having it dropped on May 5, 2017.

Why We Love Cinco de Mayo

  1. Good neighbors

    When Mexico celebrates, we celebrate with them. The U.S. would not be what it is today without the support of Mexico’s great citizens. Cinco de Mayo's a great time to revel in all Mexico has to offer and celebrate the country and all it’s added to our own!

  2. Fiestas

    Who doesn’t love a good party? On Cinco de Mayo there are celebrations most everywhere. Someone may invite you to one or you may throw your own. Alternatively, many restaurants, clubs, and organizations host events. It’s a good time to relax, have fun, and enjoy the company of friends and family!

  3. Amazing food

    Cinco de Mayo's an excellent excuse to enjoy Mexican cuisine and even try your hand at a traditional recipe you haven’t had before. If cooking isn’t your thing, go out to eat! Support your local Mexican restaurant and try something new off the menu.

Cinco de Mayo dates

Year Date Day
2027 May 5 Wednesday
2028 May 5 Friday
2029 May 5 Saturday
2030 May 5 Sunday
2031 May 5 Monday

Let’s get social

Here are some special hashtags for the day.

 

#CincoDeMayo #CincoDeMayoParty #CincoDeMayoCelebration #CincoDeMayoWeekend #CincoDeMayoFood #CincoDeMayoRecipes #CincoDeMayoParade