International Midwives Day – May. 5, 2027

International Midwives Day
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AppreciationChildrenWomen
Where:
International
Date change rule:
Every May 5
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International Midwives Day celebrates the invaluable contributions of midwives globally every May 5. This day recognizes their crucial role in providing care to mothers and newborns, ensuring healthier outcomes for families. Discover ways to appreciate these dedicated professionals and raise awareness for their essential work.

Want to sponsor International Midwives Day? Learn how

Expected International Midwives Day Deals

On International Midwives Day, appreciation takes center stage over commercial deals. Healthcare organizations and advocacy groups often host events, webinars, and campaigns to highlight the profession. Brands in the maternal and baby care space, such as Johnson & Johnson, Pampers, and Philips Avent, may partner with midwifery associations like the International Confederation of Midwives (ICM) or UNICEF to offer educational resources or support fundraising initiatives. Look for special recognition programs from hospitals and birthing centers, as well as discounts on professional development courses for midwives. We will update this page with confirmed live appreciation programs as May 5 approaches.

Platform Guide for International Midwives Day

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #InternationalMidwivesDay. Share stories of impactful midwives or discuss policy needs.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #InternationalMidwivesDay. Share personal thank you messages or educational content.

X/Twitter

Mention @NatlToday and use #InternationalMidwivesDay. Join global conversations on maternal health and advocate for midwifery support.

Social Media Tips for International Midwives Day

Individuals

Thank a midwife who made a difference in your life or the life of a loved one. Share their story with permission, highlighting their compassion and expertise.

Creators

Produce a short video or infographic explaining the role of midwives, debunking myths, or showcasing the global impact of midwifery care in different cultures.

Brands

Launch a campaign to support midwifery education or access. Partner with a local birthing center or global health organization to amplify their work.

Partners & Brands for International Midwives Day

  1. International Confederation of Midwives (ICM)

    Founded in 1922, the ICM is an accredited non-governmental organization representing midwives and midwifery associations worldwide. It advocates for the advancement of the midwifery profession to improve maternal and newborn health outcomes.

  2. UNICEF

    Established in 1946, UNICEF works in over 190 countries and territories to save children's lives, defend their rights, and help them fulfill their potential. They support midwifery programs globally, providing training and resources to ensure safe births.

  3. World Health Organization (WHO)

    The WHO, founded in 1948, is a specialized agency of the United Nations responsible for international public health. They champion the vital role of midwives in achieving universal health coverage and reducing maternal and newborn mortality.

  4. Johnson & Johnson

    Founded in 1886, Johnson & Johnson is a global healthcare company known for its consumer health products, pharmaceuticals, and medical devices. They have long-standing initiatives supporting nurses and midwives through education and advocacy.

  5. Pampers (Procter & Gamble)

    Introduced in 1961 by Procter & Gamble, Pampers is a leading brand of baby diapers and wipes. They often collaborate with healthcare professionals, including midwives, to promote healthy development and care for newborns and infants.

  6. Philips

    Royal Philips, founded in 1891 in the Netherlands, is a diversified technology company focused on improving people's health and well-being. Their healthcare division provides innovative solutions for maternal and fetal monitoring, supporting midwifery practices.

  7. Save the Children

    Founded in 1919, Save the Children is an international humanitarian organization that promotes children's rights. They implement programs worldwide to improve maternal, newborn, and child health, often working directly with midwives in underserved communities.

International Midwives Day Hero

Mary Breckinridge

Mary Breckinridge (1881-1965) was an American nurse-midwife and the founder of the Frontier Nursing Service (FNS) in 1925. She pioneered nurse-midwifery in the United States, bringing professional healthcare to rural, underserved communities in Appalachia. Her work significantly reduced maternal and infant mortality rates in the region and established a model for community-based midwifery care that influenced practices nationwide.

History of International Midwives Day

Midwifery is defined as skilled, competent, and loving care for pregnant females, newborn babies, and families throughout pregnancy, birth, postpartum, and the early weeks of the child’s life.

Optimizing basic biological, psychological, and sociocultural processes of birth; prompt mitigation and management of risks and intervention through referring patients to other services are some of the core characteristics. Other characteristics include respecting their wards’ unique views and circumstances and encouraging them to take proper care of themselves and the family.

Midwives, student midwives, and maternity support staff have faced adversity and risked their lives to offer excellent care to families and communities over the years. This observance was created to honor them for their contributions to our communities and rally behind them in calls for the government to invest in maternity care.

The concept for a day to commemorate and acknowledge midwives arose from a conference held by the International Confederation of Midwives in the Netherlands in 1987. It was commemorated in Iran and New Zealand, among other countries, in 2014.

The release of the State of the World’s Midwifery Report (SoWMy) coincided with the International Midwives’ Day celebrations on May 5, 2021. The report featured information from 194 nations on the workforce in the fields of Sexual, Reproductive, Maternal, Newborn, and Adolescent Health (S.R.M.N.A.H.).

The United Nations Population Fund (U.N.F.P.A.), the International Confederation of Midwives (I.C.M.), the World Health Organization (WHO), and Novametrics collaborated on the report, which demonstrates growth since the first edition in 2011 and outlines obstacles and challenges to future progress. According to the research, there is a global shortfall of about 1.1 million S.R.M.N.A.H. workers, with midwives accounting for over 900,000.

On International Midwives’ Day, we celebrate midwives’ exceptional contributions to humankind while also emphasizing the accumulating statistics and proof that midwifery is a crucial component of healthcare.

International Midwives Day timeline

1987
The Concept of I.M.D. is Born

The concept of International Midwives’ Day is created during the International Confederation of Midwives conference.

1991
The First IMD Celebration

The inaugural edition of International Midwives’ Day takes place on May 7.

2011
The First SoWMy Report is Published

The State of the World’s Midwifery Report (SoWMy) is published for the first time.

2014
New Zealand and Iran Celebrate I.M.D.

Among other locations, New Zealand and Iran observe International Midwives’ Day on May 5.

How Businesses Can Celebrate International Midwives Day

Local businesses can honor International Midwives Day by recognizing the dedicated professionals in their communities. Restaurants could offer special discounts for midwives with valid ID, while flower shops or gift retailers might create curated appreciation packages. Wellness centers could provide complimentary services or workshops focused on self-care for healthcare workers. Consider sponsoring a local birthing center’s event or donating a portion of sales to an organization that supports midwifery education, amplifying the impact of these essential caregivers.

International Midwives Day FAQs

When is International Midwives Day?

In 2027, International Midwives Day will be observed on Wednesday, May 5. It’s a key date on the global health calendar, highlighting the ongoing need for skilled midwifery care.

How many midwives are needed globally?

Addressing the global shortage of midwives remains a critical challenge, with estimates suggesting nearly a million more professionals are needed to meet universal health coverage targets and ensure safe births for all.

What is the history of International Midwives Day?

Since its official launch in 1992, International Midwives Day has been observed every May 5, evolving from a concept at the 1987 ICM conference into a global movement to celebrate and advocate for midwives.

What is the difference between a midwife and a doula?

While both support birthing individuals, a midwife holds clinical qualifications to manage pregnancies and deliveries, offering medical expertise. A doula, conversely, provides continuous comfort and advocacy, focusing on the emotional and physical well-being without performing medical tasks.

How to Observe International Midwives Day

  1. Learn more about midwifery

    Learning about midwifery and its role in homebirth is one of the greatest ways to commemorate International Midwives' Day. Recognizing their contributions to safe delivery is the first step towards appreciating them for what they do.

  2. Say thank you

    If you know a midwife or someone who assisted you in giving birth to your child, send a thank you gift or contact them to express your gratitude. A small gesture of thanks can go a long way.

  3. Help raise awareness

    Why not experiment with alternative methods of letting the public know about midwives? A marathon, a public performance, a march, or perhaps a rally are all examples of how to do this. Create a social media campaign as another alternative.

5 Important Facts About Midwives

  1. Superman’s got nothing on this

    According to the most recent edition of the State of the World's Midwifery report, increasing the number of midwives and improving the quality of care they give can save a projected 4.3 million lives annually by 2035.

  2. Better odds

    According to the American College of Nurse-Midwives, women who employ the services of a nurse-midwife are much less likely to undergo interventions such as C-sections, induced labor, and anesthesia.

  3. A mother’s choice

    The frequency of midwife-attended deliveries in the United States has massively increased since 1991, according to a report by the American College of Nurse-Midwives published Midwifery: Evidence-Based Practice.

  4. Same difference

    According to the Cochrane Library, healthy women who have normal pregnancies are likely to have similar results as their equivalents who consult with an obstetrician.

  5. Certified practitioners

    While not all midwives are certified, a practicing midwife might choose from various qualifications and credential programs.

Why International Midwives Day is Important

  1. Midwives are real-life heroes

    Midwives not only save lives but also provide a variety of other vital medical services. Cervical and breast cancer screenings, as well as counseling, are also part of their contributions.

  2. Midwives are women’s rights advocates

    Midwives play a vital role in defending women's rights. They can help victims of gender-based abuse and assist in preventing female genital mutilation. The significance of their efforts should not be overlooked.

  3. It’s an important healthcare reminder

    International Midwives’ Day strives to re-emphasize the importance of health systems all around the world. It also serves as a reminder to all stakeholders to pay attention and act.

International Midwives Day dates

Year Date Day
2027 May 5 Wednesday
2028 May 5 Friday
2029 May 5 Saturday
2030 May 5 Sunday
2031 May 5 Monday