Totally Chipotle Day – May 5, 2027

Totally Chipotle Day
Categories:
Tags:
Mexican foodVegetable
Where:
United States
Date change rule:
Every May 5
Holiday emoji:
🌶️

Totally Chipotle Day ignites taste buds every May 5. This day pays homage to the humble chipotle pepper, a smoked and dried jalapeño, celebrating its versatility and distinct flavor. Spice up your cooking, try a new chipotle-infused recipe, or discover its rich history in Mexican cuisine.

Want to sponsor Totally Chipotle Day? Learn how

Expected Totally Chipotle Day Deals

While we await official 2027 promotions to drop, history shows that Totally Chipotle Day often inspires spicy deals. Look for special offers from fast-casual Mexican restaurants like Chipotle Mexican Grill, Moe’s Southwest Grill, and Qdoba, featuring chipotle-flavored menu items or discounts on spicy add-ons. Grocery stores such as Whole Foods Market and Trader Joe’s may highlight chipotle products, from adobo sauces to seasoned snacks. Specialty spice shops like Penzeys Spices could offer discounts on dried chipotles or chipotle powder. Even pizza chains like Domino’s or Papa John’s might feature chipotle-infused dipping sauces. We will update this page with confirmed live deals as May 5 approaches.

Platform Guide for Totally Chipotle Day

TikTok

Tag @www.nationaltoday.com and use #TotallyChipotleDay. Share your favorite chipotle recipes, cooking hacks, or taste tests.

Instagram

Tag @nationaltoday_ and use #TotallyChipotleDay. Post vibrant photos of your chipotle-infused dishes, from tacos to marinades.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #TotallyChipotleDay. Share family recipes or local restaurant specials featuring chipotle.

Social Media Tips for Totally Chipotle Day

Individuals

Experiment with chipotle in your home cooking. Try making a chipotle aioli, adding it to a chili, or grilling marinated chicken with a smoky chipotle rub.

Creators

Develop a series of short videos showcasing different ways to use chipotle peppers, from simple sauces to complex main dishes. Challenge your audience to share their own creations.

Brands

Run a 'Chipotle Challenge' contest, inviting customers to create and share their best chipotle-inspired dishes using your products. Offer a prize for the most creative or spiciest entry.

Top Brands for Totally Chipotle Day

  1. Chipotle Mexican Grill

    Founded in 1993 by Steve Ells in Denver, Colorado, Chipotle Mexican Grill is a fast-casual restaurant chain specializing in burritos and tacos. They are known for their focus on fresh, high-quality ingredients and customizable menu items, often featuring chipotle peppers in their marinades and salsas.

  2. Tabasco

    Established in 1868 by Edmund McIlhenny on Avery Island, Louisiana, Tabasco is a world-renowned brand of hot sauce. While best known for its original red pepper sauce, Tabasco also produces a popular Chipotle Pepper Sauce, offering a smoky, milder heat perfect for various dishes.

  3. Goya Foods

    Founded in 1936 by Don Prudencio Unanue and his wife Carolina in New York City, Goya Foods is the largest Hispanic-owned food company in the United States. They offer a wide range of Latin American and Spanish food products, including canned chipotle peppers in adobo sauce, a staple for many home cooks.

  4. Moe's Southwest Grill

    Moe's Southwest Grill, founded in Atlanta in 2000, is a fast-casual restaurant chain known for its fresh, made-to-order burritos, tacos, and quesadillas. Their menu often incorporates chipotle flavors in salsas, sauces, and marinades, providing a smoky kick to their Tex-Mex offerings.

  5. McCormick & Company

    Founded in 1889 in Baltimore, Maryland, McCormick & Company is a global leader in spices, seasonings, and flavors. They offer various chipotle products, including ground chipotle pepper, chipotle chili powder, and chipotle seasoning blends, making it easy for home cooks to add this flavor.

  6. Trader Joe's

    Founded in 1967 in Pasadena, California, Trader Joe's is a popular grocery chain known for its unique and often international food products. They frequently feature chipotle-flavored items, from salsas and dips to frozen meals and snacks, catering to customers seeking distinctive flavors.

  7. Herdez

    Herdez is a Mexican food company founded in 1914, known for its authentic salsas, sauces, and other Mexican pantry staples. Their range includes various chipotle products, such as chipotle peppers in adobo sauce, which are essential for traditional Mexican recipes and adding smoky depth.

Totally Chipotle Day Hero

The Jalapeño Pepper

While not a person, the jalapeño pepper is the true hero behind the chipotle. Originating in Mexico, the jalapeño is a medium-sized chili pepper that, when ripened to red, smoked, and dried, becomes the chipotle. This ancient preservation method, dating back to pre-Hispanic Mesoamerica, transformed a fresh pepper into a versatile, smoky ingredient that has influenced countless cuisines worldwide. Its journey from field to fire to global spice rack makes it an unsung culinary hero.

History of Totally Chipotle Day

Chipotle peppers have been around since ancient times. It’s as old as Mexican cuisine itself. Their name comes from ‘Nahuatl,’ the language spoken by the Aztecs. It combines the words ‘chili’ (pepper) and ‘poctli’ (smoke), to mean ‘smoked pepper.’ A favorite of many pepper aficionados, it actually begins as a jalapeño pepper. There are different varieties of jalapeños with varying degrees of heat. It was once primarily found in the markets of central and southern Mexico. From the total production of jalapeños in Mexico, 60% accounts for pickled products, 20% is consumed fresh, and 20% becomes chipotle.

It became widely available in the more northern areas of North America as Mexican food became sought after and jalapeño production and processing likewise expanded to that area. The traditional process of its transformation starts when ripe, red jalapeño peppers are put out to dry. After being placed on metal grills, the peppers are then smoked in an oven for several days until they completely dry out. Many Mexican peppers have two names, one for the fresh version and another for the smoked or dried version.

The process results in an earthy and pungent ingredient. Its deep smokey flavor and complexity are best paired with flavors that help round it out. Lime juice, cilantro, garlic, or a touch of sweetness are some ideas to try. American favorites like tacos, chilis, and enchiladas are dishes that go well with their flavor. You can also use them in soups, sauces, salsa, marinades, and roasted vegetables. The possibilities for this pepper are endless!

Totally Chipotle Day timeline

Early 13th Century
The Peppers are Preserved

Smoke-drying chipotles as a way of preserving food in case of a bad harvest is practiced in Mesoamerica.

1400s — 1500s
The Chillis Sail to Europe

Dried chillis make their way to Europe and beyond after Christopher Columbus brings them back from his voyage to the New World.

1500s
The Preservation Process is Passed on

The Aztecs adopt the practice of smoke-drying chipotles and then pass it on to the Spaniards who eventually pass it on to the rest of the world.

1912
The Scoville Scale is Invented

Pharmacologist Wilbur Scoville creates a way to measure the heat level of peppers using Scoville Heat Units or S.H.U.

Totally Chipotle Day FAQs

When is Totally Chipotle Day?

In 2027, Totally Chipotle Day is observed on Wednesday, May 5, inviting food enthusiasts to celebrate the versatility of chipotle peppers with new culinary adventures.

How popular are chipotle peppers?

The smoky, earthy flavor of chipotle continues to captivate palates, with its presence growing steadily in restaurant menus and home kitchens. Its versatility allows it to be incorporated into diverse culinary applications, solidifying its place as a beloved ingredient across the U.S.

What is a chipotle pepper?

Derived from the Nahuatl word ‘chilpoctli,’ meaning ‘smoked chili,’ a chipotle is a transformed jalapeño. This traditional smoking process not only preserves the pepper but also develops a complex flavor profile that is both smoky and moderately spicy, making it a favorite ingredient globally.

How hot is a chipotle pepper?

While chipotles offer a noticeable kick, they are considered a medium-heat pepper, providing a pleasant warmth rather than an overwhelming burn. Their smokiness often balances the heat, making them accessible to a wider range of palates compared to hotter chili varieties.

Totally Chipotle Day Activities

  1. Cook with them

    Buy some chipotle peppers and use them in your favorite dishes. Mix up marinades, dips, and sides of this flavorful pepper for an appetizing bite!

  2. Take photos of them

    Pics or it didn’t happen! Share photos of your creations on your social media feed to get others salivating over your tasty meals.

  3. Throw a Mexican fiesta party

    Get those ponchos and sombreros out, it’s time for a Mexican-themed party! Serve tasty nibbles such as tacos, guacamole, and nachos. Wash them down with tequilas or margaritas and you’ve got yourselves a real party.

5 Fiery Facts About Chipotle Peppers

  1. They’re actually jalapeño peppers

    Jalapeños left on the vine are harvested when they turn red and smoke-dried to make chipotle peppers.

  2. Jalapeños to make chipotle peppers

    To make just one pound of chipotle peppers, you need ten pounds of jalapeños!

  3. There are two types

    Dark red ‘morita’ peppers have been smoked and dried for half the time of darker chipotles, while ‘meco’ peppers are smoked twice as long, resulting in a darker gray color.

  4. It comes in different forms

    You can buy them in whole pods, ground, flakes, powder, or in an adobo sauce mix.

  5. It has a Scoville scale score

    Used to measure heat in food, the chipotle pepper registers between 3,000 and 10,000 S.H.Us.

Why We Love Totally Chipotle Day

  1. They may prevent heart attacks

    Chipotle peppers are packed with nutrients that are good for our health. They have been linked to a reduction in cardiovascular diseases like strokes and atherosclerosis.

  2. They may help diabetes sufferers

    Capsaicin, an active component found in peppers, can aid in managing insulin levels in the body. This reduces high blood sugar in the body, which is one of the many dangerous conditions associated with diabetes.

  3. They may ease respiratory conditions

    Capsaicin encourages mucus secretion, emptying out the airways and sinuses. It’s then able to remove irritants or bacteria that cause respiratory or sinus issues.

Totally Chipotle Day dates

Year Date Day
2027 May 5 Wednesday
2028 May 5 Friday
2029 May 5 Saturday
2030 May 5 Sunday
2031 May 5 Monday