National Concert Day – May. 5, 2027

Expected National Concert Day Deals

While we await official 2027 promotions to drop, history shows that National Concert Day often brings flash sales and special offers from major ticketing and venue companies. Look for discounted tickets from Live Nation and Ticketmaster, or exclusive presales for upcoming tours. Many local venues and independent promoters, like AEG Presents, also offer deals on their spring and summer lineups. Streaming services such as Spotify and Apple Music might feature curated concert playlists or special artist content. Even merchandise retailers like Hot Topic could run music-themed sales. Keep an eye on local radio stations and music blogs for last-minute giveaways. We will update this page with confirmed live deals as May 5 approaches.

History of National Concert Day

Live Nation Entertainment, who initiated National Concert Day, is a merger between two original companies. In 2009, the first Live Nation, a concert promotion firm, and a ticketing company, Ticketmaster, reached an agreement to merge. The new company received regulatory approval and was named Live Nation Entertainment. Although the merger was first approved in Norway and Turkey, several fans, artists, and regulators had opposed it, with The United Kingdom’s Competition Commission ruling against the merger. However, on January 25, 2010, the United States Justice Department approved the merger, pending a few momentarily prohibitions, and Live Nation Entertainment, Inc. was established.

Live Nation Concerts is currently the largest producer of music concerts in the United States and internationally — producing over 20,000 shows annually for about 3,000 artists globally. It also owns and operates many entertainment venues and acts as a music recording label. National Concert Day was established in 2015 and held for the first time in May. It was a day to honor the commencement of the summer concert season, as well as the musicians, record companies, tour managers, and everyone else who works to ensure that fans may enjoy live music. Live Nation held a concert at Irving Plaza in New York City during the first year of the holiday. That year, they also held a Kickoff to Summer Ticket Sale, offering more than a million concert tickets for $20 National Concert Day tickets.

In 2020, the pandemic brought quite a pause to the public celebration of this event as lockdown restrictions were placed across the country, extending to 2021. We are all expecting to see a massive turn-up from fans this year.

How Businesses Can Celebrate National Concert Day