Christmas Jumper Day

Learn more fun facts on the Christmas Jumper Day Video Page.

Categories:: Fun
Tags:: Fashion Festivities
Where:: U.K.
Date change rule:: Second Thursday of December
Holiday emoji:: 🧶

Christmas Jumper Day brightens up the calendar every second Thursday of December. Slip into your most festive, outlandish, or cozy Christmas jumper to spread holiday cheer. Join in the fun by participating in workplace events, sharing your look on social media, and contributing to charitable initiatives!

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Expected Christmas Jumper Day Deals

While we await official 2027 promotions to drop, history shows that retailers in the U.K. and beyond embrace Christmas Jumper Day with enthusiasm. Look for special offers from fashion giants like Marks & Spencer, Next, and Primark on festive knitwear. Online retailers such as ASOS and Boohoo typically launch dedicated collections and discounts. Many brands, including John Lewis and Tesco, partner with charities like Save the Children, offering donation-matching programs or selling exclusive jumpers with a portion of proceeds going to the cause. Independent boutiques and craft markets also feature unique, handmade options. We will update this page with confirmed live deals as December 9 approaches.

Platform Guide for Christmas Jumper Day

Instagram

Tag @nationaltoday_ and use #ChristmasJumperDay. Share photos of your most creative or comically ugly festive knitwear, encouraging friends to join in.

TikTok

Tag @www.nationaltoday.com and use #ChristmasJumperDay. Create short videos showcasing your jumper, participating in festive challenges, or doing a ‘before and after’ reveal.

X/Twitter

Mention @NatlToday and use #ChristmasJumperDay. Tweet about your participation, share links to fundraising pages, or challenge colleagues to show off their jumpers.

Christmas Jumper Day Hero

Eglantyne Jebb

Eglantyne Jebb (1876–1928) was a British social reformer who founded Save the Children in 1919, an organization that later popularized Christmas Jumper Day. Her pioneering work established the rights of children as a global concern, leading to the League of Nations' adoption of the Declaration of the Rights of the Child. Jebb dedicated her life to advocating for children's welfare, and her legacy continues through initiatives like Christmas Jumper Day, which raises vital funds for vulnerable children.

History of Christmas Jumper Day

It really is heartwarming to see everyone from grandparents to colleagues don their favorite and sometimes craziest festive wear on Christmas Jumper Day. While it is always fun to see reindeers, elves, and famous characters from pop culture on clothing everywhere, the day serves a more important agenda. The primary focus of the tradition is to raise awareness and money for children who are in need.

Christmas Jumper Day was initiated by ‘Save the Children’ – a reputable charity dedicated to the rights of children, on December 14, 2012. A fundraiser is hosted annually by the organization, in which everyone is encouraged to get involved by wearing creative Christmas jumpers. There is no set date for the holiday but is always celebrated on a Friday a couple of weeks before Christmas Day.

Over the past eight years, the concept of this day has been embraced wholeheartedly by the entire nation, with many A-list celebrities expressing their support for this cause and some citizens going to great lengths to boost fundraising.

Donations of a minimum of £2, or a minimum of £1 for children and youngsters, are contributed to the Save the Children organization by people wearing creative knitwear on this dedicated day. The amount is used to aid kids to be healthy, stay nourished with food, acquire education, and change their future!

Christmas Jumper Day timeline

1950s

First Appearance

Ugly Christmas sweaters or ‘Jingle Bell Sweaters’ became popular with the wide commercialization of Christmas.

2001

Rebirth of a Trend

‘Ugly’ Christmas wear became mainstream again thanks to Colin Firth wearing one in the movie ‘Bridget Jones’s Diary.’

2012

Wooly Brilliant!

The first Christmas Jumper Day is launched on December 14 by ‘Save the Children.’

2016

New Team Kit?

‘Arsenal’ team Footballers support the cause by wearing blue sweaters with Reindeers on them

How Businesses Can Celebrate Christmas Jumper Day

Local businesses can embrace Christmas Jumper Day by organizing an office-wide event, encouraging staff to wear their most festive jumpers. Consider hosting a ‘best jumper’ competition with a small prize, or setting up a donation box for a local children’s charity. Restaurants and pubs can offer special festive menu items for customers wearing jumpers, or donate a portion of sales from specific dishes. Retailers can create eye-catching window displays featuring Christmas jumpers and promote charitable partnerships.

Christmas Jumper Day FAQs

When is Christmas Jumper Day?

Christmas Jumper Day 2026 falls on Thursday, December 10, inviting everyone to don their most festive knitwear for a good cause.

What is the purpose of Christmas Jumper Day?

Christmas Jumper Day serves as a fun and festive way to raise money for charity, primarily for Save the Children in the UK. Participants are encouraged to wear a Christmas jumper and donate to help children in need.

How many people participate in Christmas Jumper Day?

Millions of people across the UK and increasingly around the world participate in Christmas Jumper Day. Save the Children’s campaigns alone engage a vast number of schools, workplaces, and individuals annually.

Is Christmas Jumper Day only celebrated in the UK?

While originating in the UK and most widely celebrated there, Christmas Jumper Day has gained international traction. Many countries, particularly in Europe and North America, now embrace the tradition.

How To Celebrate Christmas Jumper Day

Bring out your favorite sweater!
You don’t necessarily have to buy a new sweater for this day. You can always dig out vintage items or wear what dear grandmother knitted for you. You can also try jazzing up your attire by adding Christmas motifs and sequins.
Participate in charity events
Christmas brings with it the gift of givin. Donate generously or volunteer in local events if there are any being hosted. Your contributions will definitely make a difference!
Host a Christmas Jumper Contest
Flaunt your brightest sweater or just be comfortable in your tackiest ugly sweater. Whether it is with friends or family, see who has the most remarkable knitwear.

4 Facts About Ugly Christmas Sweaters That Will Blow Your Mind

Oh, Canada!
Vancouver, Canada claims to be the original place of the first ugly sweater party hosted.
Ugly buy.
An ugly Christmas sweater retails for £450 on Nordstorm!
Sweater Weather
The hit song by ‘The Neighborhood’ helped boost sales of sweaters in recent years.
It’s in the name
The term ‘ugly sweater’ was coined from a dialogue in the movie ‘National Lampoon's Christmas Vacation.’

Why We Love Christmas Jumper Day

What’s not to love about casual comfy knitwear?
For a long time, Christmas themed attire was considered gaudy and tacky. We are so glad to see the revival of this fashion in recent years! From thrift stores to high-end designers, we love a good Christmas design!
Tis’ the season to be jolly, and grateful.
While it is undoubtedly a light-hearted celebration, it is also a time to reflect on our blessings and be grateful for all the good, the bad, and most importantly, the belief in miracles and better things to come.
Making the world a better place, one sweater at a time.
It doesn’t take much to impact change. Just the simple act of wearing a sweater and making a donation can bring smiles upon the faces of children and make their lives much better. We are all for a great cause, especially when it is so fun and easy to support!