National Salesperson Day – Dec. 12, 2026

National Salesperson Day
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Second Friday of December
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National Salesperson Day recognizes the hard work and dedication of sales professionals every second Friday of December. Take this opportunity to acknowledge their efforts, whether they’re helping you find the perfect gift or closing a major deal. Show your appreciation with a kind word, a public shout-out, or a thoughtful gesture.

Want to sponsor National Salesperson Day? Learn how

Expected National Salesperson Day Deals

For National Salesperson Day, the focus shifts from consumer deals to showing appreciation for sales professionals. Many companies will host internal recognition events, award bonuses, or provide special perks for their sales teams. Look for B2B brands like Salesforce and HubSpot to share content celebrating their clients’ sales success, while retail giants like Target and Best Buy might highlight exceptional customer service. Professional organizations like the National Association of Sales Professionals (NASP) will promote industry-wide recognition campaigns. We will update this page with confirmed live recognition programs as December 11 approaches.

Platform Guide for National Salesperson Day

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #NationalSalespersonDay. Share stories of exceptional sales professionals or highlight your team’s achievements.

X/Twitter

Mention @NatlToday and use #NationalSalespersonDay. Post a quick thank you to a salesperson who made your day or share a tip for sales success.

Instagram

Tag @nationaltoday_ and use #NationalSalespersonDay. Share a photo of your sales team, a successful product launch, or a behind-the-scenes look at the sales process.

Social Media Tips for National Salesperson Day

Individuals

Take a moment to thank a salesperson who has provided excellent service. A genuine 'thank you' can go a long way in making their day.

Creators

Create content celebrating the art of sales, interview a successful salesperson, or share humorous skits about common sales scenarios.

Brands

Recognize your internal sales teams with special events or awards. Share customer testimonials highlighting great sales experiences and tag your team members.

Partners & Brands for National Salesperson Day

  1. Salesforce

    Founded in 1999 by Marc Benioff and Parker Harris, Salesforce is a leading cloud-based software company providing customer relationship management (CRM) services. Their platform helps sales teams manage customer interactions and drive growth.

  2. LinkedIn

    Launched in 2003, LinkedIn is the world's largest professional networking site, acquired by Microsoft in 2016. It serves as a crucial platform for sales professionals to connect with prospects, build their personal brand, and access sales intelligence tools.

  3. National Association of Sales Professionals (NASP)

    The NASP is a professional organization dedicated to advancing the profession of sales through training, certification, and networking opportunities. They provide resources and support for sales professionals at all career stages.

  4. HubSpot

    Founded in 2006 by Brian Halligan and Dharmesh Shah, HubSpot offers a full suite of software for marketing, sales, customer service, and content management. Their sales hub provides tools for CRM, sales engagement, and reporting.

  5. Target

    Founded in 1902 in Minneapolis, Minnesota, Target Corporation is one of the largest general merchandise retailers in the United States. Its vast network of stores and online presence relies heavily on dedicated sales associates to assist customers.

  6. Best Buy

    Founded in 1966, Best Buy is a leading multinational retailer of consumer electronics. Their sales teams are crucial in guiding customers through complex product choices and providing expert advice on technology purchases.

  7. Dale Carnegie Training

    Established in 1912 by Dale Carnegie, this global training organization provides courses in leadership, public speaking, and sales. Their programs empower sales professionals with communication and interpersonal skills to build stronger client relationships.

National Salesperson Day Hero

Maura Schreier-Fleming

Maura Schreier-Fleming, a prominent sales consultant and author, is credited with founding National Salesperson Day in 2000. Recognizing the often-overlooked efforts of sales professionals, she established the day to encourage appreciation and acknowledgment. Through her work, she emphasizes the importance of sales as a vital and skilled profession, advocating for better recognition and support for those who drive economic growth.

National Salesperson Day timeline

​1950s
The first usage of the modern "Black Friday" term

​Philadelphia police used the term “Black Friday” to describe the post-Thanksgiving shopping chaos, mixed with an influx of tourists for that Saturday’s Army-Navy football game.

​​Sept. 24, 1869
​The first recorded usage of the term "Black Friday"

It referred to the U.S. gold market’s crash in the 1860s.

​​April 7, 1818
​The oldest U.S. department store opened

Brooks Brothers opened its first store — in New York City.

800s
​Capitalism originated

Merchant capitalism, the earliest phase in capitalism’s development, started in the medieval Islamic world.

How Businesses Can Celebrate National Salesperson Day

Local businesses can celebrate National Salesperson Day by recognizing their own sales teams with a special lunch, awards, or personalized thank-you notes. Retailers can encourage customers to acknowledge helpful sales associates directly. Consider offering a small discount or perk to sales professionals who present a business card or proof of their role, fostering goodwill within the local business community. Highlighting exceptional sales performance on social media, tagging your team, can also boost morale and public recognition.

National Salesperson Day FAQs

When is National Salesperson Day?

National Salesperson Day 2026 falls on Friday, December 11. It’s the perfect opportunity to acknowledge the hard work of sales professionals.

How many salespeople are there in the U.S.?

According to the U.S. Bureau of Labor Statistics, there are millions of sales and related workers across various industries in the United States. This vast workforce plays a critical role in the economy.

What is the average salary for a salesperson?

Sales salaries vary widely based on industry, location, experience, and commission structure. Entry-level positions might start lower, while experienced professionals in high-value sectors can earn six figures or more.

Is National Salesperson Day a federal holiday?

No, National Salesperson Day is not a federal holiday. It is an observance dedicated to recognizing the contributions of sales professionals across all sectors.

National Salesperson Day Activities

  1. Thank EVERYONE

    Whether you're gassing up, stopping for coffee, or picking up a gift, be sure to thank all the salespeople you come in contact with. They'll appreciate it.

  2. Share a favorite story

    Hop on social media and use #NationalSalespersonDay to share a favorite story when someone went out of their way to help. Those feel-good stories give everyone — salespeople and otherwise — the warm-fuzzies.

  3. Pass out gift cards

    Want to go above and beyond? Have a favorite salesperson in particular who always helps? Hand him/her a $5 gift card to your favorite coffee shop to say "thanks."

4 Ways Thanking A Salesperson Can Help You

  1. Gratitude is good for your physical health

    ​Grateful people exercise more often and have fewer aches and pains.

  2. ​Gratitude is good for your mental health

    ​It can reduce emotions like frustration, resentment, envy, and regret.

  3. ​Gratitude increases your empathy

    ​Grateful people are less likely to seek revenge, while remaining sensitive to others' emotions.

  4. ​Gratitude even helps us overcome trauma

    ​Veterans who were grateful experienced fewer occurrences of PTSD.

Why We Love National Salesperson Day

  1. The holidays are everyone's favorite time to give back

    Charitable giving goes up during the holiday season, but saying "thank you" doesn't cost a penny. Remember to show your gratitude — and make the busy shopping season a little brighter for salespeople.

  2. Sales is a difficult job

    Sales jobs can bring uncertainty, pressure, long hours and, yes, thanklessness. It's easy to help alleviate at least one of those: say "thank you!"

  3. 'The customer is always right'

    The mantra is great when you're a customer, but what if you're on the other side of it? A salesperson's knowledge of their merchandise is unsurpassed, and it's important for customers to give props for that.

National Salesperson Day dates

Year Date Day
2025 December 12 Friday
2026 December 11 Friday
2027 December 10 Friday
2028 December 8 Friday