We celebrate Travel Africa Day, an informal promotional holiday event launched by Social Media Week Lagos, on the third or fourth Tuesday of February. This year, it takes place on . The day aims to create awareness and promote travel in the African continent. The event showcases the African continent as a travel destination, highlighting Africa’s wildlife and rich cultures. Travel Africa Day offers information panels and consultations by travel bloggers and companies. The information provided covers the financial and aesthetic aspects of travel in Africa. The day forms part of the Social Media Week annual event and attracts change-makers from various African countries.
History of Travel Africa Day
In 2016, Social Media Week (S.M.W.) Lagos launched Travel Africa Day in Lagos, Nigeria. The Travel Africa Day event is held on the Tuesday of the five-day conference in Lagos. Dragon Africa and AFRIKA21 curate Social Media Week Lagos. It is one of the largest tech events in Africa. The Travel Africa Day held in 2016 was hosted by Amara Suites, AFRIKA21, and RYNO. The event trended with the hashtag #TravelAfricaDay. The focus of Travel Africa Day is to promote travel and tourism to cities in countries across the continent of Africa and celebrate the African experience.
Travel Africa Day uses multiple social media platforms to promote Africa as a continent and expand conversations about travel across and within Africa. It also highlights the potential for travel to become a revenue source for all 54 countries on the continent. The success of the first global event across Africa in 2016 gathered the interest and attention of sponsors such as Facebook and Nestlé. The 2016 S.M.W. event alone boasted over 60,000 participants and a social media reach of 810 million!
A little over five years have passed since S.M.W. Lagos launched Travel Africa Day. Significant progress in promoting travel within Africa has been made, and travel destinations such as Kenya, Egypt, and Seychelles, to name a few, are some of the growing hotspots for tourists in Africa. Africa is a perfect destination for adventure, gorgeous landscapes, and wildlife. So, go ahead, pack your bags, and head to exciting Africa!
Travel Africa Day timeline
The Social Media Week (S.M.W.) event debuts in Lagos, Nigeria.
The Travel Africa Day launches on February 23 at the S.M.W. event in Lagos.
The S.M.W. event is featured in “New African Magazine.”
Travel Africa Day turns five.
Travel Africa Day FAQs
What do I need before going to Africa?
You need to conduct extensive research on your destination country, check the visa requirements, and plan an itinerary.
When is a good time to travel to Africa?
You can travel to Africa at any time of the year. The continent is known for its wonderful weather. Contact a travel agency for more details and have them plan a trip for you.
What should I wear in Africa?
Depending on the season and your location, light cotton shirts and loose-fitting clothes are preferable for traveling in Africa.
Travel Africa Day Activities
Share it on social media
You can participate in Travel Africa Day by sharing the hashtag #TravelAfricaDay on social media. Join in on the fun!
Plan a trip
Research an African country you would like to visit, take advantage of travel deals, and plan a trip to your desired destination. You won’t regret it!
Join the virtual event
You can join and stream the S.M.W. Travel Africa Day event virtually. Log on to the S.M.W. Lagos website for more information.
5 Fascinating Facts About Africa
The world’s largest river
The world’s largest river, the Nile, is in Africa.
The second-largest landmass
Africa is the second-largest continent in the world by population and landmass.
The African continent is made up of 54 countries in total.
Africa is known for the famous Big Five (lion, leopard, elephant, rhino, and buffalo).
The world’s hottest country
The hottest country in the world is Mali in West Africa.
Why We Love Travel Africa Day
Travel aids self-development
Travel allows for social interaction and helps refresh one’s mind and outlook on life. Ultimately, travel helps with self-development.
It boosts the economy
Travel and tourism are economic boosters. Travelling generates revenue that builds and develops countries that we travel to.
Travel exposes you to new cultural experiences
Travel exposes you to new foods, cultures, and traditions. It helps foster new relations and gain an appreciation for other cultures.
Travel Africa Day dates