- Categories:
- Relationship
- Tags:
- ActivitiesFriendship
- Where:
- United States
- Date change rule:
- Every February 15
- Holiday emoji:
- ✨
Singles Awareness Day shines a light on self-love and independence every February 15. This holiday offers a joyful counterpoint to Valentine’s Day, encouraging individuals to celebrate their single status, cherish friendships, and indulge in self-care. Treat yourself to a spa day, gather friends for a fun outing, or simply enjoy your own company.
Want to sponsor Singles Awareness Day? Learn how
Expected Singles Awareness Day Deals
While we await official 2027 promotions, history shows Singles Awareness Day is a prime time for self-gifting and treating yourself. Look for deals from retailers like Sephora on beauty and wellness products, special offers from food delivery services such as DoorDash for a solo feast, and discounts on streaming subscriptions from platforms like Netflix. Travel sites like Expedia might feature solo travel packages, while local spas and entertainment venues often roll out ‘treat yourself’ promotions. We will update this page with confirmed live deals as February 15 approaches.
Platform Guide for Singles Awareness Day
TikTok
Tag @www.nationaltoday.com and use #SinglesAwarenessDay. Film fun skits about self-love or anti-Valentine’s Day humor.
Tag @nationaltoday_ and use #SinglesAwarenessDay. Share photos of your self-care routine, solo adventures, or friend gatherings.
Mention National Today (facebook.com/nationaltoday) and use #SinglesAwarenessDay. Share empowering stories or organize a virtual get-together with friends.
Singles Awareness Day Hero
Lizzo
History of Singles Awareness Day
Like all great movements, Singles Awareness Day was created from feelings of isolation. Around 2001, Dustin Barnes decided to create a day for his group of friends to enjoy their singleness rather than drown in their sorrows. This group of high school boys not only chose February 15 as a protest of Valentine’s Day but also realized they could score candy and love-themed items at a huge discount. What’s better than chocolates and truffles? 50% off of chocolates and truffles, of course.
Dustin carried the tradition from his high school on to Mississippi State University, where the holiday gained popularity. Singles Awareness Day was legitimately copyrighted in 2005 and continued to grow from there. Considering that almost half of the U.S. population is single, according to census results, it’s no surprise that this day became so popular. College students began celebrating the day with their single friends by exchanging gifts, throwing parties, and going on friend dates.
Now adults of all ages celebrate the day as a reminder that you don’t need a relationship to celebrate love. You can love yourself, your family, and your friends. There’s no reason to feel lonely around Valentine’s Day when love is all around you. The holiday continues to evolve as people own their singleness and express self-love. The hashtag #SinglesAwarenessDay currently has over 55,000 posts on Instagram and counting.
Ultimately, Dustin found a singles church group where he met his wife. By celebrating Singles Awareness Day, you could potentially meet your future spouse. You never know!
Singles Awareness Day timeline
Dustin Barnes creates Singles Awareness Day for those who celebrated Valentine’s Day alone.
Singles Awareness Day becomes official by receiving its copyright.
Joseph Vincent created a music video for Single Awareness Day that reached over 2 million views.
#SingleAwarenessDay reaches 55,000 posts on Instagram and 78,000 impressions on Twitter.
Singles Awareness Day - Survey Results
According to one of the top Entertainment Marketing Agencies:
Singles Awareness Day Traditions
The joy and freedom of being single are celebrated on Singles Awareness Day. Single people head out partying with friends, without having a partner to report back to. Love is given to the person most deserving of it by gifting themselves a present or even ordering a bouquet of flowers. As the opposite shade to red, green is the color of the day, although many people just wear black as an ‘anti-love’ statement. The single life comes with a lot of perks, but this day is also a way to let others know that you are available so a lot of meet-ups at parties happen too.
Singles Awareness Day By Numbers
106 million – The number of adults currently unmarried in the United States.
44% – The percentage of people in the U.S. who are single
13 million – The number of singles living with relatives who are unmarried.
10% – The percentage of adults who claim they will never marry.
15 million – The number of older adults are living alone
$26,444 – The average cost of a wedding in the United States
62% – The percentage of rented homes taken by singles.
9.1% – The percentage of households run by single parents.
Singles Awareness Day FAQs
When is Singles Awareness Day?
In 2027, Singles Awareness Day is observed on Monday, February 15, marking the start of the week with a focus on personal well-being and independence.
How many single adults are there in the U.S.?
Recent data indicates that a significant portion of the adult population in the U.S. identifies as single, with over 117 million individuals embracing their independent status and unique lifestyles.
What is the origin of Singles Awareness Day?
The holiday emerged as a playful ‘revolt’ against the commercialism and couple-centric focus of Valentine’s Day. It was conceived to empower singles, transforming the perceived ‘SAD’ acronym into a positive affirmation of self-worth and friendship.
Is Singles Awareness Day only for people who dislike Valentine's Day?
Not at all! The holiday’s message is about personal empowerment and appreciation. It invites everyone to celebrate their own unique journey, cultivate meaningful friendships, and practice self-care, making it inclusive for all single individuals.
Singles Awareness Day Activities
Practice self-care
Is self-care watching “the Notebook” in your undies with a carton of Haagen Dazs? Is it a spa day, shopping spree, or solo dinner? Whatever self-care looks like for you, do it! The world is your oyster.
Take a solo trip
Solo travel is an invigorating way to boost confidence. The journey is one of self-discovery and self-awareness. It creates opportunities for experiences you may have otherwise overlooked, and it allows you to meet new people in a whole new way. Point to a destination on a map and pack a bag.
Buy yourself a gift
You do not need to be in a romantic relationship to get a gift. Buy yourself a gift that will be useful for you. We’re all about self-love here!
5 Facts About Single People That You Should Know
Better sleep
Single people sleep far better and more peacefully than couples.
Financial benefits
Single people do not have to worry about their finances and expenditure compared to couples.
They have more friends
Generally, it is easier for single people to maintain friendships over the years.
Independence
Being single comes with a lot of freedom, since having no commitments makes it easy to move on.
More time to focus
Single people have more time to focus on their careers and personal life.
Why We Love Singles Awareness Day
You meet more people on your own
Whether it's because you're more willing to put yourself out there, or people are more willing to talk to someone on their own, being single often means you are meeting lots of interesting people, wherever you go.
It promotes self-love and care
Self-love is important for everyone, single or not. A single person may not have a partner to show them love, so single people should love themselves — we love to appreciate that!
You have complete freedom
What do you want to eat tonight? Where would you like to vacation? Is it ok to splurge on those jeans you've been eying? When you're single, you can do what makes you happy. No compromises are necessary.
Singles Awareness Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | February 15 | Monday |
| 2028 | February 15 | Tuesday |
| 2029 | February 15 | Thursday |
| 2030 | February 15 | Friday |
| 2031 | February 15 | Saturday |
Social Media Tips for Singles Awareness Day
Individuals
Creators
Brands