Opposite Day – January 25, 2027

Opposite Day
Categories:
Tags:
Activities
Where:
United States
Date change rule:
Every January 25
Holiday emoji:
🙃

Opposite Day arrives every January 25, a whimsical occasion where the rules of language and logic are playfully inverted. This unofficial holiday encourages everyone to say the exact opposite of what they mean, creating delightful confusion and laughter. Join in the fun by embracing contrarian statements, wearing clothes backward, or eating dessert first.

Want to sponsor Opposite Day? Learn how

Expected Opposite Day Deals

While we wait for official 2027 promotions to drop, history shows that some brands creatively lean into Opposite Day. Expect local restaurants to offer ‘eat dessert first’ specials or ‘buy one, get the opposite free’ deals. Retailers like Target and Amazon might playfully advertise ‘reverse’ sales or ‘anti-discounts’ for a limited time. Small businesses could encourage customers to pay with ‘opposite’ currency (e.g., pennies for dollars). We will update this page with confirmed live deals as January 25 approaches.

Platform Guide for Opposite Day

TikTok

Tag @www.nationaltoday.com and use #OppositeDay. Film a short video saying the opposite of what you mean, or show off a reversed daily routine.

Instagram

Tag @nationaltoday_ and use #OppositeDay. Share photos of your ‘opposite’ outfit, an upside-down meal, or a funny paradox.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #OppositeDay. Post a poll asking followers what ‘opposite’ thing they’d like to do.

Social Media Tips for Opposite Day

Individuals

Challenge yourself and your family to speak only in opposites for an hour, or try to do a simple task in reverse, like walking backward to the mailbox.

Creators

Create a 'day in the life' video where everything is done backward or in opposition to the norm. Film a 'try not to laugh' challenge using opposite statements.

Brands

Run a social media campaign asking customers to describe their least favorite product (meaning their favorite). Offer a 'reverse discount' where the price goes up (playfully).

Top Brands for Opposite Day

  1. Burger King

    Known for its 'Have It Your Way' slogan, Burger King could playfully invert its menu or offer a 'Whopper Wednesday' on a Monday, embracing the spirit of contrarianism.

  2. Domino's

    As a global pizza chain, Domino's could engage with humorous 'opposite' promotions, perhaps offering a side of pasta with a pizza order, or declaring 'delivery is not available' (meaning it is).

  3. Target

    The popular retailer could create an 'Opposite Day' scavenger hunt, encouraging shoppers to find items in unexpected aisles or promoting 'anti-sales' to spark curiosity and engagement.

  4. Oreo

    The iconic cookie, famous for its 'Twist, Lick, Dunk' ritual, could challenge fans to perform the steps in reverse, or create 'opposite' flavored creams for a limited-time offering.

  5. Netflix

    The streaming giant could curate an 'Opposite Day' watchlist featuring critically panned movies that are secretly beloved, or encourage subscribers to watch their least favorite genre.

  6. Hasbro

    A leading toy and game company, Hasbro could promote classic games with 'opposite' rules, like playing Monopoly where you try to lose all your money, or Twister where you try to touch the wrong colors.

  7. Trader Joe's

    Known for its quirky products and unique shopping experience, Trader Joe's could offer 'opposite' samples (e.g., savory desserts) or encourage shoppers to navigate the store backward for a fun challenge.

Opposite Day Hero

Folklore Tradition

Opposite Day is not attributed to a single historical figure but rather emerged from the collective imagination and playful spirit of children. Its origins are largely unrecorded, passed down through generations as a day for lighthearted rebellion against rules and expectations. This tradition embodies the universal joy of wordplay and turning norms on their head, making it a beloved, if unofficial, holiday.

History of Opposite Day

Opposite Day has been declared for January 25 but its advent and development is legendary, at minimum. Considered a “children’s philosophy course,” Opposite Day has wormed its way into our jokester hearts by creating a perfectly comprehendible self-referential paradox.

By declaring today is opposite day it is not, in fact, opposite day because the opposite of opposite day is a normal day. So is it actually opposite day?

One of the truest pop-cultural moments in opposite day history has been the George Costanza method of “doing the opposite.” George, realizing his life has gone nowhere, decides to do the opposite of whatever he would typically be doing in any situation. The end result is that the typically horizontal, curmudgeon George suddenly becomes an active, sincere, and honest person.

Whether you choose Opposite Day to derail your workplace’s productivity with philosophical logistics, or to create better habits that help you realize a healthier version of yourself, Opposite Day’s history is one of mischief, humor, and profound realizations.

Opposite Day timeline

September 21, 1970
First Publication of an Op-Ed

An op-ed, which actually stands for opposite of editorial, is first published in the "New York Times" on September 21, 1970.

1970
"The Odd Couple" Airs

Just three days after the first op-ed is published, "The Odd Couple", based on two main characters that are opposite, premiers on ABC following the success of the film version in 1968.

1989
'Opposites Attract'

This mega-hit from Paula Abdul is released and slowly climbs its way up to being one of the biggest songs the following year.

2018
"Freaky Friday" Premiers

"Freaky Friday", in which a woman and her teenage daughter swap bodies, creates a lovable and fun story about having the opposite kind of day you expected.

Opposite Day FAQs

When is Opposite Day?

In 2027, Opposite Day will be observed on Tuesday, January 25, offering a mid-week break for mischievous fun.

What is the origin of Opposite Day?

While its precise beginnings are debated, Opposite Day is thought to have evolved as a spontaneous tradition. It’s a day where the rules of language are playfully inverted, creating humorous confusion and lighthearted challenges.

Is Opposite Day a real holiday?

Though lacking official status, Opposite Day enjoys significant cultural recognition, especially in schools and homes. It’s a day embraced for its whimsical nature, encouraging creative thinking and a good laugh.

What are some ways to celebrate Opposite Day?

You can observe Opposite Day by declaring ‘I hate holidays!’ or by doing everything in reverse. Try walking backward, telling ‘opposite’ jokes, or planning a day where everything is done counter-intuitively.

Opposite Day Activities

  1. Call in Sick For Work, Then Show Up Anyway

    Your boss will be confused for a minute, then it will dawn on them. Plus you shouldn't lose your job for this one, nor should you lose one of your sick days.

  2. Say Goodbye When Greeting People

    The confusion on their faces will be worth it. If you pair this with the number one on our list, it will only get better.

  3. Don't Do Anything for Opposite Day

    Saying it's Opposite Day negates that it is opposite day. So don't do anything for opposite, but know in your heart that it really is National Opposite Day.

5 OPPOSITE DAY FACTS

  1. Opposite Day is difficult

    At the request of his granddaughter, President Dwight E. Eisenhower once declared August 17 as Opposite Day for one day only. But he realized it was difficult to think of the opposite of certain words like brain and elephant.

  2. Squidward fooled Spongebob

    In an episode of Spongebob Squarepants, Squidward tells Spongebob and Patrick that it is Opposite Day.

  3. It even fooled the Grim Reaper

    Similarly, in an episode of ‘The Grim Adventures of Billy and Mandy,’ Mandy dupes the Grim Reaper into believing it is Opposite Day.

  4. The Opposite Day Dilemma

    A looping paradox about Opposite Day is that technically it simply cannot exist because even if it were Opposite Day, that means it is NOT Opposite Day.

  5. Earliest reference

    The earliest reference to Opposite Day dates back to the 1920s when President Calvin Coolidge made a statement saying he did not want to run for the elections.

Why We Love Opposite Day

  1. The Pranksters in All of Us Rejoice

    Class clowns who grew up to be office jokesters, and even that really quiet co-worker on the third floor can enjoy opposite day. There is a built in excuse for joking, pranking, and tricking, everyone you know. You are only limited by your imagination.

  2. It's Kind of Like, April Fools' Day Has An Awesome Little Sibling

    What's better than pranking someone and saying you didn't prank someone. The answer is nothing is better than that. "No, I didn't turn all our appliances around and flip your furniture upside down."

  3. Spongebob Squarepants Has an Episode About Opposite Day

    Nothing says cultural relevance like a children's TV show creating an episode about a holiday. Spongebob + Opposite Day = entertainment for all ages.

Opposite Day dates

Year Date Day
2027 January 25 Monday
2028 January 25 Tuesday
2029 January 25 Thursday
2030 January 25 Friday
2031 January 25 Saturday

Let’s get social

Here are some special hashtags for the day.

#OppositeDay #NationalOppositeDay #OppositeForADay #OppositeFashion #OppositeDayPrank #OppositeDayChallenge #OppositeDayMovie #Opposite