- Categories:
- Food & Beverage
- Tags:
- CandyChocolate
- Where:
- United States
- Date change rule:
- Every February 23
- Holiday emoji:
- 🍫
National Tootsie Roll Day celebrates the beloved chocolate-flavored candy every February 23. This day honors the chewy treat that has delighted generations since its 1907 debut. Indulge in a classic, share with friends, or get creative with Tootsie Roll-inspired recipes.
Want to sponsor National Tootsie Roll Day? Learn how
Expected National Tootsie Roll Day Deals
While we wait for official 2027 promotions to drop, history shows that candy retailers and grocery stores often feature sales on Tootsie Rolls and other Tootsie Roll Industries products. Look for potential discounts at major chains like Walmart, Target, and CVS. Specialty candy shops such as Dylan’s Candy Bar or local sweet shops might offer unique Tootsie Roll-themed treats or bulk deals. Online retailers like Amazon and CandyStore.com are also reliable spots for bulk purchases. Keep an eye out for promotions from brands like Tootsie Roll Industries itself, which might share special offers on its website or social media. We will update this page with confirmed live deals as February 23 approaches.
Platform Guide for National Tootsie Roll Day
TikTok
Tag @www.nationaltoday.com and use #NationalTootsieRollDay. Film a taste test, a creative recipe, or a nostalgic unboxing of your favorite Tootsie Roll varieties.
Tag @nationaltoday_ and use #TootsieRollDay. Share vibrant photos of your Tootsie Roll stash, baking creations, or fun ways you’re celebrating this sweet holiday.
Mention National Today (facebook.com/nationaltoday) and use #NationalTootsieRollDay. Post a poll asking followers about their favorite Tootsie Roll product or share a memory.
National Tootsie Roll Day Hero
Leo Hirschfield
History of National Tootsie Roll Day
Austrian-Jewish immigrant, Leo Hirshfield opened his candy shop in Brooklyn in the year 1896. The first candy that he sold was Bromangellon jelly powder. In the year 1907, Hirshfield submitted his first patent for the development of the Tootsie Roll candy. Leo Hirshfield named the candy after his daughter, Clara, whose nickname was Tootsie. Tootsie Rolls became immensely popular by 1908 and were marketed in large quantities.
In 1917, Leo Hirshfield changed the name of the company to Sweet Company of America. In 1935, the company was taken over by Joseph Rubin and the Sons of Brooklyn. Under the new president, the company grew exponentially. It was also the time when the size of the Tootsie Rolls was increased. Rubin then shifted the company base from Manhattan to New Jersey. In 1943, Captain Tootsie, a comic book character, was created by C.C. Beck. The comic strips appeared in Sunday newspapers and a few years later, a comic book was published by Toby Press.
In 1962, Joseph Rubin’s niece Ellen Rubin Gordon took control of the company. In 1966, the name of the company was shifted to Tootsie Rolls Industries. In 2015, Ellen Rubin Gordon became the C.E.O. of the company. Today, Tootsie Rolls Industries is a commercial giant, manufacturing about 64 million Tootsie Rolls in a day. Tootsie Rolls Day gives recognition to this tasty candy that is enjoyed by millions every day.
National Tootsie Roll Day timeline
Tootsie Rolls are created by Leo Hirshfield in his candy shop.
The name of Leo's candy shop is changed to Sweet Company of America.
The name of the company is changed to Tootsie Rolls Industries by the new owners, the Rubin family.
Tootsie Rolls Day is created to show love and support to Tootsie Rolls.
How Businesses Can Celebrate National Tootsie Roll Day
Local businesses can sweeten National Tootsie Roll Day with creative promotions. Cafés might offer Tootsie Roll-flavored lattes or hot chocolates, while bakeries could feature Tootsie Roll-stuffed cookies or brownies. Retail stores could include miniature Tootsie Rolls as a complimentary treat with purchases, encouraging a nostalgic moment. Consider a social media contest asking customers to share their favorite Tootsie Roll memory for a chance to win a gift card, boosting engagement and community spirit.
National Tootsie Roll Day FAQs
When is National Tootsie Roll Day?
In 2027, National Tootsie Roll Day is observed on Tuesday, February 23, inviting everyone to celebrate the iconic candy with a mid-week treat.
How many Tootsie Rolls are produced annually?
The sheer scale of Tootsie Roll production is immense, with the company manufacturing enough of the iconic candy each year to satisfy millions of sweet cravings around the globe.
What other candies does Tootsie Roll Industries make?
Tootsie Roll Industries is a confectionery powerhouse, also producing popular items like Sugar Daddy, Charleston Chew, and Dubble Bubble gum. Their extensive collection of candies makes them a staple in candy aisles.
What is the origin of the Tootsie Roll name?
The distinctive name ‘Tootsie Roll’ comes from the affectionate nickname of Clara, the daughter of its creator, Leo Hirschfield. This unique origin story reflects the candy’s humble beginnings and family connection.
National Tootsie Roll Day Activities
Eat Tootsie Rolls
What better way to celebrate Tootsie Rolls Day than to eat and appreciate Tootsie Rolls? Buy Tootsie Rolls from your store nearby and share them with friends and family. You can also distribute it to your neighbors.
Have a Tootsie Roll party
Have a Tootsie Roll-themed party with all the works. The food of honor can be dessert. Give a prize to the best-dressed Tootsie Roll there.
Be generous
Buy some Tootsie Rolls and give some to the homeless. Or take some to your nearest senior home and give them to the five eldest people there.
5 Facts About Tootsie Rolls That Will Blow Your Mind
They were popular during World War II
Tootsie Rolls were included in the U.S. army troop ration during World War II as the candy was durable and did not get spoiled under rough conditions.
The Indian myth
The news that wrappers with a picture of an Indian with an arrow could be exchanged for Tootsie Rolls, was a rumor.
Frank Sinatra’s love
Evergreen musician Frank Sinatra loved Tootsie Rolls.
C.E.O. was in an ad
Ellen Gordon, the current C.E.O. of Tootsie Rolls industries, was featured in an ad in the ‘50s when she was 18 years old.
More flavors initially
Tootsie Rolls had five flavors initially which were raspberry, orange, grape, cherry, and chocolate.
Why We Love National Tootsie Roll Day
It’s a chance to appreciate Tootsie Rolls
Tootsie Rolls are one of the most loved candies in America. We feel that candy as popular as that should be celebrated.
Sweet families
This day gives us a chance to share candies with friends and relatives. Sharing Tootsie Rolls will give you a chance to be nice, socialize and strengthen friendships.
It’s a treasured part of history
Tootsie Rolls were eaten by our great-grandparents, It is always good to know you are a part of history when you see a Tootsie Roll.
National Tootsie Roll Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | February 23 | Tuesday |
| 2028 | February 23 | Wednesday |
| 2029 | February 23 | Friday |
| 2030 | February 23 | Saturday |
| 2031 | February 23 | Sunday |
Social Media Tips for National Tootsie Roll Day
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