- Categories:
- Food & Beverage
- Tags:
- CandyDessertFun
- Where:
- United States
- Date change rule:
- Every May 23
- Holiday emoji:
- 🍬
National Taffy Day unwraps a sweet celebration every May 23, honoring America’s beloved chewy treat. From its storied origins on the Jersey Shore to its vibrant presence in candy shops today, taffy offers a delightful burst of flavor. Indulge in your favorite flavors, discover new artisanal varieties, or even try your hand at making this classic confection at home!
Want to sponsor National Taffy Day? Learn how
Expected National Taffy Day Deals
While we await official 2027 promotions, history shows that candy stores and specialty shops often roll out sweet deals for National Taffy Day. Look for discounts on bulk taffy purchases, buy-one-get-one offers, or limited-edition flavor releases from brands like Shriver’s and James’ Salt Water Taffy. Online retailers such as Taffy Town and Cabot’s Candy may feature special bundles or free shipping on taffy orders. Keep an eye out for local confectioneries like Zeno’s Boardwalk Sweet Shop and larger chains like See’s Candies or IT’SUGAR to announce their plans. We will update this page with confirmed live deals as May 23 approaches.
Platform Guide for National Taffy Day
TikTok
Tag @www.nationaltoday.com and use #NationalTaffyDay. Film a taste test of different taffy flavors or a DIY taffy-pulling challenge.
Tag @nationaltoday_ and use #NationalTaffyDay. Share vibrant photos of your favorite taffy assortment or a scenic shot from a boardwalk candy shop.
Mention National Today (facebook.com/nationaltoday) and use #NationalTaffyDay. Ask friends to share their favorite taffy memories or flavors.
National Taffy Day Hero
John R. Edmiston
National Taffy Day timeline
Taffy is mentioned in print for the first time in the Oxford English Dictionary.
The soft chewy taffy is very popular during this time.
Candy pulling leads to the process of taffy pulling.
A new Laffy Taffy, in the shape of a long cord, arrives on the market.
How Businesses Can Celebrate National Taffy Day
Local candy shops, bakeries, and ice cream parlors can celebrate National Taffy Day by offering special discounts on taffy purchases or introducing limited-edition taffy-flavored treats. Restaurants might feature taffy-inspired desserts, like taffy apple sundaes or taffy milkshakes. Retailers can create eye-catching displays of various taffy flavors and brands, encouraging customers to explore this classic confection. Consider partnering with local taffy makers for unique promotions.
National Taffy Day FAQs
When is National Taffy Day?
In 2027, National Taffy Day falls on Sunday, May 23, providing another ideal opportunity to savor your favorite flavors. Get ready for a sweet end to your week.
How is taffy made?
The process of making taffy involves stretching and folding the cooked sugar mixture repeatedly, which aerates it and prevents crystallization. This unique method is what gives taffy its distinctive chewiness and soft, pliable consistency.
What is saltwater taffy?
The ‘saltwater’ in saltwater taffy refers more to its seaside origins than its ingredients, though a touch of salt is often added. It’s known for its soft, chewy texture and comes in a vast array of fruit and candy flavors, making it a popular boardwalk treat.
How many flavors of taffy exist?
The number of taffy flavors is virtually endless, with manufacturers constantly innovating. From traditional vanilla, chocolate, and peppermint to exotic blends and seasonal specialties, there’s a taffy flavor to suit nearly every palate, ensuring a delightful discovery with each piece.
National Taffy Day Activities
See it get made
Watching taffy being made is not to be missed! Most taffy factories offer guided tours so that you can see how taffy is heated in huge copper kettles, and then slowly cooled by hand on cold marble slabs and then put on a machine that now does the pulling.
Indulge in a taffy binge
Gorging on candy for National Taffy Day might not seem like the best advice, but then again it is the custom for other holidays (not naming any names)… so having a few taffies is a great way to celebrate!
Make your own
The best way to celebrate National Taffy Day is to actually make your own! Not only is this a fun activity, but it also means that you will have a good supply of taffy to give out to your friends and family. Look up a recipe on the web and get cooking (and pulling.)
Why We Love National Taffy Day
We love to watch it get made
Not only is taffy a delicious candy, enjoyed by all ages, but making it is also a real upper body workout! Nowadays taffy is made by machines, but in the past, or if you are making it at home, you use the ‘taffy pull’ to add air to the taffy mixture. This is what gives taffy its distinctive texture.
It makes us nostalgic
We love that tasting taffy takes most Americans back to childhood memories of blissful summers by the sea. As taffy is traditionally sold at boardwalks, it has been a staple of American seaside resort towns for over one hundred years.
The flavors are endless
Taffy has survived the test of time because of its unique texture, which comes in almost every flavor imaginable; from vanilla, maple, mint and watermelon, to raspberry, banana and licorice… or anything else you can think of!
Social Media Tips for National Taffy Day
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