World Turtle Day – May. 23, 2027

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World Turtle Day champions the protection of turtles and tortoises every May 23. These ancient reptiles, revered for their wisdom and resilience, face numerous threats globally. Learn about their vital ecological roles, from maintaining clean beaches to creating habitats for other creatures, and discover how you can contribute to their conservation.

Want to sponsor World Turtle Day? Learn how

Expected World Turtle Day Deals

World Turtle Day is a prime opportunity for conservation organizations and their partners to drive fundraising and awareness. Expect organizations like the American Tortoise Rescue and the Sea Turtle Conservancy to launch donation drives, educational campaigns, and adoption programs. Retailers such as Lush Cosmetics often release limited-edition products with proceeds benefiting turtle conservation. Pet supply stores like PetSmart and Petco may offer discounts on turtle care supplies, while zoos and aquariums like San Diego Zoo Wildlife Alliance will host special educational events. Companies like Patagonia, known for their environmental commitment, might highlight their support for marine life protection. We will update this page with confirmed live campaigns as May 23 approaches.

Platform Guide for World Turtle Day

Instagram

Tag @nationaltoday_ and use #WorldTurtleDay. Share stunning photos or short videos highlighting the beauty and plight of turtles and tortoises, encouraging followers to support conservation.

X/Twitter

Mention @NatlToday and use #WorldTurtleDay. Post compelling facts, news updates on conservation efforts, or calls to action to protect turtle habitats. Engage with leading conservation accounts.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #WorldTurtleDay. Create community discussions around local turtle populations, share educational resources, and promote virtual events hosted by conservation groups.

Social Media Tips for World Turtle Day

Individuals

Learn about local turtle species and their habitats. Reduce plastic use, participate in beach cleanups, or support reputable rescue organizations through donations or volunteering.

Creators

Produce educational content highlighting different turtle species, their unique characteristics, and the threats they face. Share stories of successful rehabilitation or conservation projects.

Brands

Partner with a turtle conservation charity for a donation matching campaign or create a limited-edition product with a portion of sales benefiting the cause. Promote sustainable practices.

Organizations & Brands for World Turtle Day

  1. American Tortoise Rescue

    Founded in 1990 by Susan Tellem and Marshall Thompson, this non-profit organization is dedicated to the rescue, rehabilitation, and rehoming of all species of tortoise and turtle. They have saved over 4,000 turtles and tortoises since their inception.

  2. Sea Turtle Conservancy

    Established in 1959 by Dr. Archie Carr, the Sea Turtle Conservancy is the world's oldest sea turtle research and conservation group. Headquartered in Gainesville, Florida, it focuses on research, education, advocacy, and protection of sea turtles and their habitats worldwide.

  3. World Wildlife Fund (WWF)

    Founded in 1961, WWF is one of the world's largest independent conservation organizations. They work in over 100 countries to conserve nature and reduce the most pressing threats to the diversity of life on Earth, including extensive programs for marine and freshwater turtles.

  4. Patagonia

    Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company known for its environmental activism. They regularly donate 1% of sales to environmental causes, including those focused on protecting marine ecosystems and the species within them, like sea turtles.

  5. Lush Cosmetics

    A global cosmetics retailer founded in 1995 in Poole, England, Lush is known for its handmade, ethical, and environmentally friendly products. They frequently launch charity pot products and campaigns to support animal welfare and conservation initiatives, including those for turtles.

  6. San Diego Zoo Wildlife Alliance

    This organization operates the San Diego Zoo and San Diego Zoo Safari Park, and is a leader in wildlife conservation. They are involved in numerous global conservation projects, including breeding programs and habitat protection for various turtle and tortoise species.

  7. National Geographic Society

    Founded in 1888, the National Geographic Society is one of the largest non-profit scientific and educational organizations in the world. They fund scientific research and exploration, including extensive work on endangered species and ecosystems, often featuring turtles and their conservation.

World Turtle Day Hero

Archie Carr

Dr. Archie Carr (1909-1987) was an American zoologist, ecologist, and conservationist, best known for his pioneering work on sea turtles. His research at the University of Florida and the Caribbean Conservation Corporation (now Sea Turtle Conservancy) transformed our understanding of sea turtle biology and migration. Carr's efforts led to significant advancements in sea turtle conservation globally, earning him numerous awards and establishing him as a foundational figure in marine biology.

History of World Turtle Day

It’s easy to get confused between a tortoise and turtle. The main difference between the two is that turtles sometimes live in the water, while tortoises only live on the land. Turtles live up to the age of 40 and have streamlined and mostly flat shells. On the other hand, tortoises can live up to 300 years and they have larger, more domed shells. You will mostly find turtles in the sea, while tortoises inhabit dense jungles and grasslands.

Turtles and tortoises are two different animals but this day is dedicated to celebrating and protecting both. The day was first celebrated by American Tortoise Rescue in 2002 and it highlights the suffering and the dwindling numbers of these animals due to human interference and environmental hazards. Schools, rescue centers, and nature lovers all come together on this day to learn more about these creatures and pledge their allegiance to help save them.

American Tortoise Rescue was created by Susan Tellem and Marshall Thompson. They organize charity drives and actively work to spread awareness for the critical conditions of these shelled reptiles. The couple is known for their humane treatment of all animals, including reptiles. Since its establishment in 1990, American Tortoise Rescue has given homes to over 4,000 tortoises and turtles. The organization also assists their local law enforcement in guarding turtles’ natural habitats and tending to them when they are sick.

World Turtle Day timeline

1547
“The Tortoise and the Hare”

The first versions of Aesop’s fable “The Tortoise and the Hare” are published.

1990
ATR is Established

Susan Tellem and Marshall Thompson establish American Tortoise Rescue.

2002
First World Turtle Day

The first World Turtle Day is celebrated by ATR.

2011
Save the Sea Turtle Stamp

USPS prints its first batch of Save the Sea Turtle Stamps and donates the proceedings from it to the species’ conservation.

How Businesses Can Celebrate World Turtle Day

Local businesses can champion World Turtle Day by raising awareness and supporting conservation. Pet stores can host educational events on responsible turtle care, partnering with local rescues for adoption drives. Restaurants might offer a ‘turtle-themed’ special with a portion of proceeds donated to a conservation group. Retailers can promote products made from sustainable materials, highlighting the impact of plastic pollution on marine life. Consider a ’round up at the register’ campaign for a reputable turtle charity, engaging customers in a direct way.

World Turtle Day FAQs

When is World Turtle Day?

In 2027, World Turtle Day will be observed on Sunday, May 23, making it an ideal day for family-friendly educational activities and outdoor events. It’s a chance to reflect on the vital role these reptiles play in ecosystems worldwide.

How many species of turtles and tortoises are there?

Scientists continue to discover and classify new species, but the current count hovers around 360, encompassing both freshwater and marine turtles, as well as terrestrial tortoises. Conservation efforts are crucial as many face critical survival challenges.

What are the biggest threats to turtles and tortoises?

The primary dangers to these reptiles include human development encroaching on their natural habitats, poaching for food and traditional medicine, and entanglement in fishing gear. Rising sea levels and extreme weather events also pose increasing risks to coastal nesting areas.

What is the difference between a turtle and a tortoise?

The key distinction lies in their habitat and physical adaptations: turtles thrive in water and have flatter shells, whereas tortoises are exclusively terrestrial and possess more rounded, robust shells. Both are chelonians, part of the same order of reptiles.

How to celebrate

  1. Adopt a turtle

    Adopt a turtle or a tortoise from the rescue shelter. These creatures make for hassle-free pets. They do need much attention and are perfect pets for young children!

  2. Donate to turtle conservation centers

    You may want to donate to local tortoise conservation centers as well as American Tortoise Rescue. No amount is small and your donation will go a long way!

  3. Volunteer to help out

    You could sign up at a turtle rescue center and volunteer to help out. Volunteers can help out by tending to sick turtles, feeding them, etc.!

5 Facts About Turtles That Will Blow Your Mind

  1. The shell is part of the skeleton

    The shell is the most distinguished part of a turtle and experts say that it is made of 50 bones!

  2. It is one of the most illegally traded animals

    Turtles and tortoises are illegally traded for their meat, shell, and skin — this has led to the endangerment of the creatures.

  3. There are 300 species of turtles

    Turtles may all look the same to us but there are actually 300 species of them — of these, 129 are endangered.

  4. Turtles are cold-blooded animals

    Turtles are cold-blooded animals with a slow metabolism — their long lifespan is often attributed to this.

  5. They are one of the oldest creatures to be found

    The first turtles existed 200 million years ago alongside dinosaurs!

Why We Love World Turtle Day

  1. It’s socially responsible

    We inhabit the planet with countless different creatures. World Turtle Day reminds us to be respectful of the ecological balance and sensitive to our animal friends.

  2. It promises a better future

    World Turtle Day promises a better future where humans and turtles can coexist peacefully. Protecting these animals means protecting our own future.

  3. A special day for animal lovers

    Animal lovers look forward to this day to do their bit for the conservation of turtles and tortoises. It’s a great day to volunteer, raise awareness, and donate.

World Turtle Day dates

Year Date Day
2027 May 23 Sunday
2028 May 23 Tuesday
2029 May 23 Wednesday
2030 May 23 Thursday
2031 May 23 Friday