- Categories:
- Fun
- Tags:
- BeverageDrinking
- Where:
- United States
- Date change rule:
- Every August 13
- Holiday emoji:
- 🥂
National Prosecco Day pops up every August 13, inviting everyone to enjoy the effervescent charm of Italy’s beloved sparkling wine. Known for its crisp, fruity notes and lively bubbles, Prosecco is the perfect companion for summer celebrations and everyday toasts. Gather your friends, chill a bottle, and discover new ways to savor this delightful drink!
Want to sponsor National Prosecco Day? Learn how
Expected National Prosecco Day Deals
While we await official 2027 promotions to drop, history shows that National Prosecco Day often brings delightful deals from various retailers and restaurants. Look for discounts on bottles at wine shops like Total Wine & More and BevMo!, as well as special pricing on Prosecco by the glass or bottle at Italian restaurants such as Olive Garden and Carrabba’s Italian Grill. Grocery stores like Whole Foods Market and Trader Joe’s may also feature sales on popular brands like La Marca, Mionetto, and Zonin. We will update this page with confirmed live deals as August 13 approaches.
Platform Guide for National Prosecco Day
Tag @nationaltoday_ and use #NationalProseccoDay. Share vibrant photos of your Prosecco cocktails, charcuterie boards, or celebratory moments.
TikTok
Tag @www.nationaltoday.com and use #ProseccoDay. Film creative videos of Prosecco recipes, bottle-popping hacks, or fun tasting challenges.
Mention National Today (facebook.com/nationaltoday) and use #NationalProseccoDay. Share event invites for local tastings or host a virtual toast with friends.
National Prosecco Day Hero
Antonio Carpenè
History of National Prosecco Day
National Prosecco Day was founded by none other than Riondo Prosecco. It was chosen to be on August 13 due to the timing of summer, with the intention of prosecco being fitting to drink sparkles in summer because of the kind of sparkly drink it is.
Riondo Prosecco actually earned the number one Prosecco title in 2010, also winning a Gold Medal for Minner Vinitaly in 2011. The brand was actually, believe it or not, acquired by Terlato Wines in January of 2016.
Prosecco was named after the Italian village of Prosecco, which is also named after the Prosecco grape. Apart from the sparkling wine we all know and love, it is also made and available in a still wine.
The first known spelling of prosecco was in fact ‘‘Prosecho’’, mentioned by a Englishman named Fynes Moryson who visited the north of Italy. Moryson noted ‘‘Prosecho’’ as among the famous wines in Italy in 1593. Production techniques were altered and improved, and a higher quality wine was produced.
During the millennium, the New York Times reported a sharp spike in global sales of prosecco outside Italy, aided by the fact that the price of this high-quality wine was relatively low. Consumption in the UK ballooned with one quarter of Italian production being exported there by 2010. This was the start of a big change in the wine industry, and prosecco continues being one of the most sold wines in the US today.
National Prosecco Day timeline
The word prosecco appears in a book called ‘‘II Roccolo Ditirambo” for the first time.
Prosecco is introduced into the mainstream US market.
The sales of prosecco show an incredible growth trend.
600 million bottles of prosecco are produced this year alone.
How Businesses Can Celebrate National Prosecco Day
Local businesses can tap into National Prosecco Day by offering special promotions and experiences. Restaurants and bars can feature Prosecco flights, discounted bottles, or creative Prosecco cocktail menus. Wine shops can host in-store tastings, offer pairing suggestions with local cheeses or charcuterie, and create themed gift baskets. Even non-food businesses can join by offering a complimentary glass of Prosecco to customers making a purchase, creating a festive and celebratory atmosphere.
National Prosecco Day FAQs
When is National Prosecco Day?
National Prosecco Day 2026 falls on Thursday, August 13. It’s the perfect mid-week excuse to uncork a bottle and enjoy its sparkling effervescence.
How much Prosecco is consumed annually?
Prosecco’s popularity continues to soar, with global consumption reaching over 600 million bottles annually. Italy remains the primary producer, but exports to the U.S. and U.K. are particularly strong.
Where is Prosecco made?
Prosecco is exclusively produced in the Veneto and Friuli Venezia Giulia regions of northeastern Italy. The Glera grape is the primary varietal, accounting for at least 85% of the wine.
What is the difference between Prosecco and Champagne?
Prosecco is made in Italy using the Charmat method (secondary fermentation in tanks) and primarily Glera grapes, resulting in fruitier, lighter, and often more affordable wine. Champagne is made in France’s Champagne region using the traditional method (secondary fermentation in bottle) with Chardonnay, Pinot Noir, and Pinot Meunier grapes, producing more complex, yeasty flavors.
How To Celebrate National Prosecco Day
Drink it
It’s as simple as picking up a couple of bottles of prosecco, inviting some friends over and savoring summer’s end.
Share your time with it
Share the sentiment on social media with #NationalProseccoDay.
Throw a Prosecco party
Enjoy prosecco with friends over crab cakes and scallops on the beach or with goat cheese, prosciutto, and fresh garden tomatoes at your summer table.
5 Interesting Facts About Prosecco
Sold out
Prosecco has surpassed selling the 4 million case mark.
So damn bubbly..
Spumante is the bubbliest of the proseccos.
Fermenting in the tank
The majority of Prosecco is made in the Charmat method, aka with a tank.
What? No! More!
In 2016, Prosecco suppliers almost ran out of Prosecco in the UK.
Only here, ok..
Due to trademark, prosecco can only be produced in certain areas of Italy.
Why We Love National Prosecco Day
The pricetag
Prosecco is known for being cheap and cheerful. Pair a popular wine with a reasonable price tag, and you’ve got a winner! This means prosecco is a cause for celebration during this day. Most people simply love it because of the price as well as the taste.
The good life
Prosecco is said to reflect accurately what the Italians call ‘‘La dolce vita,’’ meaning the good life. It reflects an ambiance the creators wanted people to feel due to the drinks light but fruity taste.
A reminder
Prosecco will forever remind us of summer due to the flavour and notes of pear and apple, no matter what season it is consumed. This day celebrates the versatility of prosecco and its crispness.
Social Media Tips for National Prosecco Day
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