National Pretzel Day – Apr. 26, 2027

National Pretzel Day
Categories:
Tags:
BakingFood
Where:
United States
Date change rule:
Every April 26
Holiday emoji:
🥨

National Pretzel Day arrives every April 26, inviting us to celebrate the ancient, twisted snack with a fascinating history. Originating in the Catholic Church around the 7th century, pretzels were once prayer-shaped treats made with water, flour, and salt. Get ready to enjoy a salty, savory, or sweet pretzel today!

Want to sponsor National Pretzel Day? Learn how

Expected National Pretzel Day Deals

While we await official 2027 promotions to drop, history shows National Pretzel Day is a prime time for freebies and discounts. In past years, chains like Auntie Anne’s have offered free pretzels to loyalty members, while Wetzel’s Pretzels often runs buy-one-get-one deals. Keep an eye on local bakeries and pretzel shops like Philly Pretzel Factory for special offers. Grocery brands such as Snyder’s of Hanover and Utz might feature sales on their bagged varieties, and even convenience stores like Wawa could join the fun. We will update this page with confirmed live deals as April 26 approaches.

Platform Guide for National Pretzel Day

Instagram

Tag @nationaltoday_ and use #NationalPretzelDay. Share your favorite pretzel creations, from classic soft pretzels to gourmet toppings.

TikTok

Tag @www.nationaltoday.com and use #NationalPretzelDay. Film a quick video showing your pretzel-making skills or a taste test of different pretzel brands.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalPretzelDay. Share your local pretzel shop recommendations or a fun pretzel fact.

Social Media Tips for National Pretzel Day

Individuals

Visit your favorite pretzel shop for a fresh-baked treat, or try making your own pretzels at home with a simple recipe. Share your pretzel selfies!

Creators

Create a 'pretzel hack' video, showcasing unique ways to enjoy pretzels, or a DIY pretzel dip tutorial. Engage your audience with a pretzel-themed challenge.

Brands

Launch a limited-edition pretzel flavor or a special National Pretzel Day discount. Partner with a local charity and donate a portion of pretzel sales.

Top Brands for National Pretzel Day

  1. Auntie Anne's

    Founded in 1988 by Anne and Jonas Beiler, Auntie Anne's is a global chain of pretzel shops, famous for its freshly baked, hand-rolled soft pretzels. With over 1,800 locations worldwide, it's a mall staple.

  2. Snyder's of Hanover

    Tracing its roots back to 1909 in Hanover, Pennsylvania, Snyder's of Hanover is a leading producer of hard pretzels. The company is known for its diverse range of pretzel products, including sourdough and flavored varieties.

  3. Wetzel's Pretzels

    Founded in 1994 in Pasadena, California, Wetzel's Pretzels offers fresh-baked pretzels, pretzel dogs, and lemonade. It has grown to over 350 locations, primarily in shopping malls and entertainment venues.

  4. Philly Pretzel Factory

    Established in 1998 in Philadelphia, Pennsylvania, Philly Pretzel Factory specializes in authentic Philly-style soft pretzels. It has expanded across the East Coast, bringing a taste of Philadelphia to many.

  5. Utz Brands

    Founded in 1921 by William and Salie Utz in Hanover, Pennsylvania, Utz Brands is a major American manufacturer of snack foods. They produce a wide variety of potato chips, cheese curls, and various types of pretzels.

  6. Herr's

    Herr's, a family-owned company founded in 1946 in Nottingham, Pennsylvania, is known for its potato chips and snack foods. They offer a range of pretzel products, including hard pretzels and pretzel sticks, often in unique flavors.

  7. Ben's Soft Pretzels

    Founded in 2008 in Elkhart, Indiana, Ben's Soft Pretzels specializes in Amish-inspired soft pretzels. Their unique recipe and fresh-baked approach have earned them a loyal following across their growing number of locations.

National Pretzel Day Hero

The Medieval Monks

The true heroes of National Pretzel Day are the anonymous medieval monks, believed to have created the first pretzels in the 7th century A.D. These ingenious bakers twisted dough into a shape resembling crossed arms, symbolizing prayer. Their creation, made from simple ingredients, became a popular Lenten treat. Their legacy endures, bringing joy to pretzel lovers worldwide.

History of National Pretzel Day

The origin of the pretzel dates back to 7th-century Catholic churches. The rules of abstinence and fasting during Lent were much stricter than today, forbidding Catholics from consuming dairy, eggs, or meat. This led to the creation of pretzels, which were the perfect food to eat without violating any rules, and they were easy to prepare. 

The unique knotted shape of pretzels became a symbol of union in Switzerland in 1614, with weddings of royal couples featuring pretzels to represent the bond of matrimony. According to legend, this may also be where we get the phrase “tying the knot” from.  The shape of a pretzel is also thought to signify joined hands during prayer.

Today, pretzels are enjoyed as a snack and are a popular item on concession stands at carnivals, charcuterie boards, and all types of events. Hard pretzels are a relatively new invention, considered to have been first created in Pennsylvania by German immigrants. 

For this reason, pretzels are so beloved to Pennsylvanians, that the Governor of Pennsylvania Ed Rendell established April 26 as National Pretzel Day in 2003. Also, Pennsylvanians eat more pretzels per capita than any other state in the United States.

 

National Pretzel Day timeline

610 A.D.
Created for Praise

Many believe that the pretzel was created by an Italian monk, who’d reward children for learning their prayers.

17th century
Well, It Looks Like a Heart

The intertwined loops of the pretzel symbolize love in some parts of the world.

1800s
Pretzels Go Global

Swiss and German immigrants introduce the pretzel to North America.

1850
Open For Business

The first proper pretzel bakery opens in Lititz, Pennsylvania.

How Businesses Can Celebrate National Pretzel Day

Local businesses can celebrate National Pretzel Day by offering special discounts or unique pretzel-themed menu items. Bakeries could host pretzel-making workshops, while restaurants might feature pretzel buns or pretzel-crusted dishes. Bars could pair craft beers with gourmet soft pretzels and specialty dips. Consider a ‘pretzel scavenger hunt’ for families, or partner with a local food bank to donate a portion of pretzel sales, engaging the community in a fun and meaningful way.

Pretzels By The Numbers

$550 million — the annual worth of the pretzel industry in the United States. 

1.5 pounds — the average consumption of pretzels by the average American per year. 

1993 — the year when Philadelphia opened a privately run Pretzel Museum.

1850 — The year when hard pretzels were first introduced in the United States. 

12 — the number of times more that pretzels are consumed by the average Philadelphian as opposed to the national average. 

National Pretzel Day FAQs

When is National Pretzel Day?

In 2027, National Pretzel Day will be observed on Monday, April 26, kicking off the work week with a delicious reason to celebrate. Look for special deals and promotions to brighten your Monday.

How many pretzels are consumed annually in the U.S.?

The pretzel industry in the U.S. continues to thrive, with annual sales consistently exceeding a billion dollars. This robust market reflects pretzels’ status as a beloved snack, from ballpark favorites to gourmet varieties.

What is the history of pretzels?

The pretzel’s journey began as a Lenten bread, made from simple ingredients (flour, water, salt) suitable for fasting. Monks would give them to children as rewards for learning prayers, making them a treat with a spiritual connection.

What is the difference between hard and soft pretzels?

Hard pretzels are baked until crisp and dry, designed for longer shelf life and convenient snacking. They come in various shapes and sizes, from sticks to traditional twists, and are a staple in many pantries.

National Pretzel Day Activities

  1. Go Bavarian

    Did you need an excuse to head to your nearest 'biergarten'? You have one now. What better way to showcase pretzels, than with some good mustard, beer, and friends?

  2. Pretzel crawl

    Chances are, there are many restaurants and bars in your area showing off their pretzel prowess. Why not make a night of it and test out the local options?

  3. DIY(P)

    Watch one of the many YouTube videos and make your own pretzels. You'll be left feeling very satisfied at the end.

5 Irresistible Facts About Pretzels

  1. Their original name

    Pretzels were originally named ‘bracellae’ after the Latin term for “little arms.”

  2. The best of Pennsylvania

    Pennsylvania produces 80% of the country’s hard and soft pretzels.

  3. A month-long celebration

    October is celebrated as National Pretzel Month.

  4. The first pretzel bakery

    Julius Sturgis opened the first commercial pretzel bakery in Lititz, Pennsylvania, in 1861.

  5. Pretzel accident

    President George W. Bush was eating a pretzel in the White House when he choked and lost consciousness in 2002.

Why We Love National Pretzel Day

  1. One word: Carbs

    There's something oh-so satisfying about the carb-y insides, the toothsome exterior crust, the crunchy salt on top. Pretzels bring together a bunch of taste sensations that make it a very enjoyable snack—anytime of day.

  2. Two words: Dipping sauce

    Pretzels are just fun to eat. Hard or soft, and on their own. But they really go to the next level when you pair them with things like peanut butter, cheese sauce, mustard, and chocolate.

  3. They're cheap, too

    Most pretzels, wherever you are, don't cost more than $5. Whether you're at the park, office, or mall — this handy snack can power you through the day.

National Pretzel Day dates

Year Date Day
2027 April 26 Monday
2028 April 26 Wednesday
2029 April 26 Thursday
2030 April 26 Friday
2031 April 26 Saturday

Let’s get social

Here are some special hashtags for the day.

#NationalPretzelDay #Pretzels #ThesePretzelsAreMakingMeThirsty #PretzelDay #PretzelLove