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- Special Interest
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- United States
- Date change rule:
- Every September 16
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- 🎨
National Play-Doh Day unfolds every September 16, celebrating the beloved modeling compound that has sparked creativity for generations. This day invites everyone, from toddlers to adults, to rediscover the joy of squishing, rolling, and shaping vibrant colors into imaginative forms. Gather your favorite Play-Doh cans, unleash your inner artist, and share your unique creations with the world.
Want to sponsor National Play-Doh Day? Learn how
Expected National Play-Doh Day Deals
While we await official 2027 promotions to drop, history shows that National Play-Doh Day often brings exciting deals from major retailers and toy brands. Expect discounts on multi-packs of Play-Doh, themed playsets, and creative tools from stores like Target, Walmart, and Amazon. Toy specialty stores such as Lakeshore Learning Materials and Fat Brain Toys may also feature special bundles or free shipping offers on Play-Doh products. Keep an eye out for promotions directly from Hasbro, the parent company of Play-Doh, which might include online exclusives or digital content. Craft stores like Michaels and JOANN could offer coupons on modeling compounds and related craft supplies. We will update this page with confirmed live deals as September 16 approaches.
Platform Guide for National Play-Doh Day
Tag @nationaltoday_ and use #NationalPlayDohDay. Share photos or short videos of your most imaginative Play-Doh creations, from intricate sculptures to colorful abstract art.
TikTok
Tag @www.nationaltoday.com and use #NationalPlayDohDay. Film time-lapses of your sculpting process, create stop-motion animations with Play-Doh figures, or challenge friends to a speed-sculpting contest.
Mention National Today (facebook.com/nationaltoday) and use #NationalPlayDohDay. Post pictures of your family’s Play-Doh fun, ask for favorite childhood memories, or organize a virtual sculpting session.
National Play-Doh Day Hero
Joseph McVicker
History of National Play-Doh Day
Play-Doh is one of the most popular and widely used children’s playthings in the world. However, it wasn’t originally meant to be for children. It was supposed to be a wallpaper cleaner!
It all started back in 1933 when Cleo McVicker and his brother Noah developed a non-toxic, malleable formula for wallpaper cleaner for Kutol Products in Cincinnati, Ohio. After World War II, many houses converted to oil and gas-based furnaces, eliminating the need for wallpaper cleaners. When Cleo McVicker passed away, his son Joseph took over and struggled to keep the business afloat as the demand kept plummeting.
It was in 1955 that Kay Zufall, a school teacher, and McVicker’s sister-in-law, suggested marketing and selling the product as arts and crafts and playthings. She showed him the art created by her students by molding this clay and convinced him to sell the product through a new lens. McVicker began selling Play-Doh to elementary kids under the name of Rainbow Crafts Company Inc., a subsidiary of Kutol Products. What made Play-Doh an overnight sensation, though, was the fact that Bob Keeshan — also known as Captain Kangaroo, showcased the product on the most popular children’s television show once a week. Sales skyrocketed for Play-Doh making it a household name and the rest is history! What started as a simple wallpaper cleaner now came in multiple colors with its own accessories and was soon acquired by Hasbro, which sells the product to this day.
National Play-Doh Day timeline
Cleo and Noah McVicker create the formula for a non-toxic wallpaper cleaner.
Kay Zufall and Joe McVicker realize the potential of Play-Doh for kids’ crafts and playtime.
Bob Keeshan promotes Play-Doh on his popular children’s TV show, “Captain Kangaroo,” and helps sales soar.
As the product keeps growing, Hasbro takes over Play-Doh and helps it become the go-to play toy that it is today.
How Businesses Can Celebrate National Play-Doh Day
Local businesses can celebrate National Play-Doh Day by hosting creative workshops or offering themed activities. Children’s museums and art studios can organize free Play-Doh sculpting sessions, providing materials and guidance. Restaurants could offer a small can of Play-Doh with kids’ meals or host a ‘decorate your own Play-Doh’ station. Toy stores can run special promotions on Play-Doh products and accessories, perhaps even setting up a demo table for kids to try out new sets. Even offices can encourage a creative break, setting out Play-Doh for employees to de-stress and tap into their inner child.
National Play-Doh Day FAQs
When is National Play-Doh Day?
National Play-Doh Day 2026 falls on Wednesday, September 16. It’s the perfect mid-week opportunity to take a creative break and enjoy some colorful sculpting fun.
How much Play-Doh has been sold worldwide?
Since its introduction as a toy in 1956, over three billion cans of Play-Doh have been sold worldwide. This staggering figure highlights its enduring popularity and global reach.
What is Play-Doh made of?
Play-Doh is primarily composed of water, salt, and flour, along with other ingredients for color and preservation. Its non-toxic formula has made it a safe and trusted toy for children for decades.
Is Play-Doh still popular today?
Absolutely, Play-Doh continues to be immensely popular, appealing to new generations of children and nostalgic adults alike. It consistently ranks among top toy sales and remains a staple for creative play.
How to Celebrate National Play-Doh Day
Play, Duh! (Did you see what we did there?)
Whether you’re an adult or a child, it doesn’t matter. Consider National Play-Doh Day the excuse we’ve been waiting for to bring out that box of happiness and unleash our inner artists.
Make your own Play-Doh
If you can’t get your hands on an OG yellow Play-Doh can, don’t worry. There are plenty of recipes online to gather simple kitchen ingredients and get DIY Play-Doh.
Have a clay-off
Gather a group of friends and kiddos and have a Play-Doh party! Nothing is more fun than a clean, colorful, and friendly battle of the artists.
5 Facts About Play-Doh That Will Blow Your Mind
You can smell like it
On its 50th anniversary, Hasbro collaborated with Demeter Fragrance Library and created a Play-Doh fragrance.
It could fool fingerprint scanners
Back in the day when technology wasn’t as advanced, a Play-Doh replica of a human finger could fool 90% of fingerprint scanners into considering it an accurate print.
It has now made friends with technology
Hasbro launched an app in 2016 that enables kids to turn their Play-Doh creatures into animated characters.
It was successful in its past life
While this formula’s calling was in the crafts and play world, Play-Doh had a successful run of 20 years even as a wallpaper cleaner.
Its greatness is nationally recognized
In 1998, Play-Doh was inducted into the National Toy Hall of Fame at the Strong National Museum of Play in New York.
Why We Love National Play-Doh Day
It’s an instant mood booster
The mere thought of Play-Doh is enough to bring back innumerable childhood memories of wholeheartedly creating clay masterpieces at home or in the classroom with all our friends.
It’s a reminder that rejection is redirection
While the plummeting of wallpaper cleaner sales was a struggle, it paved the way for something much bigger than the product was destined for.
It awakens our inner child
National Play-Doh Day is a day of celebration and a day for everyone, despite their age groups, to come together and let their inner clay artists run wild.
National Play-Doh Day dates
| Year | Date | Day |
|---|---|---|
| 2026 | September 16 | Wednesday |
| 2027 | September 16 | Thursday |
| 2028 | September 16 | Saturday |
| 2029 | September 16 | Sunday |
| 2030 | September 16 | Monday |
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