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National Olaplex Day – June 25, 2024

National Olaplex Day is celebrated on 25 June every year since 2020. The day celebrates Olaplex which is a hair treatment that strengthens hair. The brand has grown to include millions of followers worldwide. The main ingredient in Olaplex is Bis-Aminopropyl Diglycol Dimaleate. Along with improving hair strength, protecting it from within, and providing immediate results, Olaplex also makes hair color radiant, brighter, and more vibrant. The brand comprises seven products; two are strictly for professional use at the salon while the other five can be used at home. While Olaplex products are especially good for color-treated hair which needs some care, it works just as well with regular hair.

History of National Olaplex Day

In 2014 Dr. Craig Hawker from the University of California in Santa Barbara was approached by the founders of Olaplex, Dean and Darcy Christa, who requested he attempt to develop a treatment that protects and repairs hair from damage. Dean Christa had a long history in the beauty industry. His mother was a licensed hairdresser who ran a salon out of their home while his father was a beauty distributor owning 26 stores. He was very in tune with the needs of professional hairdressers.

Dr. Hawker was successful, and the patented ingredient was introduced to the hair industry in the latter half of 2014. It gave hairdressers the ability to repair damaged hair while being able to be very innovative with their hair coloring, often achieving results not obtainable without it. The product repairs the hair at the molecular level, which has never been done before. Now hair products actually do rebuild and strengthen hair.

The revolutionary treatment, Olaplex, has gained popularity worldwide among salon owners and hairstylists and in just five years the company has become one of the largest haircare brands in the world. The brand created a completely new category of haircare called “bond-building” and is the only patented true bond builder in the market. Olaplex has over 100 worldwide patents and is one of the largest independent hair care brands in the world.

National Olaplex Day timeline

The Creation of Olaplex

Dr. Craig Hawker creates Olaplex with the patented ingredient Bis-Aminopropyl Diglycol Dimaleate.

Advent International Acquires Olaplex

Advent, one of the largest and most experienced global private equity investors acquires Olaplex.

The Legal Battle with L'Oréal

L'Oréal is accused of stealing trade secrets and infringing on two patents and is ultimately forced to pay Olaplex $91 million.

June 25, 2020
The Inaugural Celebration

The first National Olaplex Day is celebrated.

The Brand Grows Strong

Olapex’s strong social media following and community loyalty continue to fuel the brand's success.

National Olaplex Day FAQs

Can Olaplex damage your hair?

No, it cannot, no matter how often you use it.

Who is the CEO of Olaplex?

Jue Wong is the CEO of Olaplex

Does Olaplex regrow hair?

No, it will keep the hair you have healthy, and strong & prevent breakage, but it is not designed to treat thinning hair, hair loss, or promote new growth.

National Olaplex Day Activities

  1. Get an Olaplex treatment

    You can either visit your local salon for a treatment or purchase the products yourself to do at home. Your hair will thank you with renewed strength and shine.

  2. Share online

    Post your head of hair to social media using the brand's hashtag. Get involved in the day's conversation.

  3. Throw an Olaplex spa day

    Gather your friends and pamper yourselves for a day or weekend. You will all be better for it.

5 Intriguing Facts About Olaplex

  1. Olaplex is great for all hair types

    It works on a molecule level so regardless of what type of hair you have, it will work for you.

  2. Olaplex is free from damaging ingredients

    It is vegan, PH Balanced, Gluten Free, Nut Free, Paraben Free, Phthalates Free, Phosphate Free, and Sulfate Free.

  3. Olaplex repairs all types of hair damage

    It treats hair that may be heat damaged, chemically damaged, mechanically damaged, or environmentally damaged.

  4. Olaplex started with just three products

    Now the brand includes seven products for in-salon and at-home use.

  5. Olaplex has eight brand ambassadors

    The ambassadors are Tracey Cunningham, Guy Tang, Chad Kenyon, Christin Brown, Bianca Hillier, Justin Anderson, Samantha Cusick, and Chrissy Rasmussen

Why We Love National Olaplex Day

  1. It’s a great day for self-care

    Taking care of yourself and making sure you feel good is a great reason to celebrate. When celebrating a product that builds up your hair, it gets even better.

  2. The day is inclusive

    Olaplex not only works on hair but also on beards as well, so this is a day for men too! That is good news. Now biker gangs and models have something in common!

  3. You can experiment

    It’s a great day to let loose and try different hairstyles. Knowing the goodness going on, just makes it more fun.

National Olaplex Day dates

2024June 25Tuesday
2025June 25Wednesday
2026June 25Thursday
2027June 25Friday
2028June 25Sunday

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