- Categories:
- Special Interest
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- BrandLifestyleWomen
- Where:
- United States
- Date change rule:
- Every June 25
- Holiday emoji:
- 💇♀️
National Olaplex Day celebrates the innovative hair treatment every June 25, honoring its ability to strengthen and repair hair from within. Dive into the science behind stronger strands, explore the product line, and learn how millions worldwide achieve healthier, more vibrant hair. Treat your tresses to the ultimate bond-repair experience!
Want to sponsor National Olaplex Day? Learn how
Expected National Olaplex Day Deals
While we await official 2027 promotions to drop, history shows that National Olaplex Day often brings exciting deals from major beauty retailers and salons. Look for special discounts on Olaplex products at stores like Sephora, Ulta Beauty, and Dermstore. Many professional salons may also offer promotions on Olaplex treatments, such as bond-building services or take-home kits. Keep an eye on the official Olaplex website and social media channels for direct brand offers. We will update this page with confirmed live deals as June 25 approaches.
Platform Guide for National Olaplex Day
Tag @nationaltoday_ and use #NationalOlaplexDay. Share your before-and-after hair transformation photos or a reel showcasing your favorite Olaplex routine.
TikTok
Tag @www.nationaltoday.com and use #NationalOlaplexDay. Create a quick video review of your go-to Olaplex product or a fun tutorial on how you incorporate it into your hair care.
Mention National Today (facebook.com/nationaltoday) and use #NationalOlaplexDay. Join beauty groups to discuss your Olaplex results and share tips with fellow hair care enthusiasts.
National Olaplex Day Hero
Dean Christal
History of National Olaplex Day
In 2014 Dr. Craig Hawker from the University of California in Santa Barbara was approached by the founders of Olaplex, Dean and Darcy Christa, who requested he attempt to develop a treatment that protects and repairs hair from damage. Dean Christa had a long history in the beauty industry. His mother was a licensed hairdresser who ran a salon out of their home while his father was a beauty distributor owning 26 stores. He was very in tune with the needs of professional hairdressers.
Dr. Hawker was successful, and the patented ingredient was introduced to the hair industry in the latter half of 2014. It gave hairdressers the ability to repair damaged hair while being able to be very innovative with their hair coloring, often achieving results not obtainable without it. The product repairs the hair at the molecular level, which has never been done before. Now hair products actually do rebuild and strengthen hair.
The revolutionary treatment, Olaplex, has gained popularity worldwide among salon owners and hairstylists and in just five years the company has become one of the largest haircare brands in the world. The brand created a completely new category of haircare called “bond-building” and is the only patented true bond builder in the market. Olaplex has over 100 worldwide patents and is one of the largest independent hair care brands in the world.
National Olaplex Day timeline
Dr. Craig Hawker creates Olaplex with the patented ingredient Bis-Aminopropyl Diglycol Dimaleate.
Advent, one of the largest and most experienced global private equity investors acquires Olaplex.
L'Oréal is accused of stealing trade secrets and infringing on two patents and is ultimately forced to pay Olaplex $91 million.
The first National Olaplex Day is celebrated.
Olapex’s strong social media following and community loyalty continue to fuel the brand's success.
How Businesses Can Celebrate National Olaplex Day
Local salons and beauty supply stores can celebrate National Olaplex Day by offering special discounts on Olaplex treatments and products. Stylists can host educational workshops or live demonstrations showcasing the benefits of Olaplex for different hair types. Consider creating ‘Olaplex bundles’ with complementary hair care items or running a social media contest where clients share their ‘Olaplex journey’ for a chance to win salon services. Emphasize the science behind the brand to attract clients seeking genuine hair repair.
National Olaplex Day FAQs
When is National Olaplex Day?
National Olaplex Day 2026 falls on a Thursday, June 25, marking the annual celebration of revolutionary hair science. It’s the perfect day to treat your tresses to some much-needed bond repair.
How popular is Olaplex?
Olaplex has garnered a massive global following, with millions of users worldwide relying on its patented bond-building technology. The brand’s products are a staple in salons and homes for repairing damaged hair.
What makes Olaplex unique?
Olaplex stands out due to its patented active ingredient, Bis-Aminopropyl Diglycol Dimaleate, which works to repair disulfide bonds in the hair. This unique chemistry rebuilds damaged hair from within, rather than just conditioning the surface.
Is Olaplex only for damaged hair?
While Olaplex is highly effective for repairing damaged and color-treated hair, its products are beneficial for all hair types. Regular use helps maintain hair integrity, protect against future damage, and improve overall health and shine.
National Olaplex Day Activities
Get an Olaplex treatment
You can either visit your local salon for a treatment or purchase the products yourself to do at home. Your hair will thank you with renewed strength and shine.
Share online
Post your head of hair to social media using the brand's hashtag. Get involved in the day's conversation.
Throw an Olaplex spa day
Gather your friends and pamper yourselves for a day or weekend. You will all be better for it.
5 Intriguing Facts About Olaplex
Olaplex is great for all hair types
It works on a molecule level so regardless of what type of hair you have, it will work for you.
Olaplex is free from damaging ingredients
It is vegan, PH Balanced, Gluten Free, Nut Free, Paraben Free, Phthalates Free, Phosphate Free, and Sulfate Free.
Olaplex repairs all types of hair damage
It treats hair that may be heat damaged, chemically damaged, mechanically damaged, or environmentally damaged.
Olaplex started with just three products
Now the brand includes seven products for in-salon and at-home use.
Olaplex has eight brand ambassadors
The ambassadors are Tracey Cunningham, Guy Tang, Chad Kenyon, Christin Brown, Bianca Hillier, Justin Anderson, Samantha Cusick, and Chrissy Rasmussen
Why We Love National Olaplex Day
It’s a great day for self-care
Taking care of yourself and making sure you feel good is a great reason to celebrate. When celebrating a product that builds up your hair, it gets even better.
The day is inclusive
Olaplex not only works on hair but also on beards as well, so this is a day for men too! That is good news. Now biker gangs and models have something in common!
You can experiment
It’s a great day to let loose and try different hairstyles. Knowing the goodness going on, just makes it more fun.
Social Media Tips for National Olaplex Day
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