National Friendship Day – Aug. 3, 2026

Categories:
Tags:
FriendshipFun
Where:
United States
Date change rule:
First Sunday of August
Holiday emoji:
🫂

National Friendship Day arrives every first Sunday of August, celebrating the vital, loving connections we share with our platonic companions. This special day encourages us to reach out, express gratitude, and strengthen the bonds that make life richer. Plan a get-together, send a thoughtful note, or simply call a friend to say ‘thank you’ this year.

Want to sponsor National Friendship Day? Learn how

Expected National Friendship Day Deals

While official 2027 promotions are still under wraps, National Friendship Day typically inspires a range of heartfelt deals. Expect retailers like Hallmark and Paper Source to offer discounts on greeting cards and personalized gifts. Many local restaurants and cafes, such as Starbucks or Panera Bread, often feature ‘buy one, get one’ offers on drinks or treats, perfect for sharing. Online gift services like FTD or 1-800-Flowers may promote special bundles for sending flowers or gift baskets to friends far away. Even experience-based brands like Groupon or local spas might offer deals on shared activities. We will update this page with confirmed live deals as August approaches.

Platform Guide for National Friendship Day

Instagram

Tag @nationaltoday_ and use #FriendshipDay. Share photos or reels of you and your friends, highlighting cherished memories and inside jokes.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #FriendshipDay. Create a group post to tag all your closest friends and share a collective message of appreciation.

TikTok

Tag @www.nationaltoday.com and use #FriendshipDay. Film a short video showcasing a ‘friendship challenge’ or a compilation of funny moments with your pals.

Social Media Tips for National Friendship Day

Individuals

Organize a casual brunch, a movie night, or a virtual game session with your friends. Send personalized messages expressing gratitude for their presence in your life.

Creators

Develop content around 'friendship goals,' 'how to be a better friend,' or 'stories of unlikely friendships.' Encourage your audience to share their own experiences.

Brands

Launch a 'friend referral' program or a 'tag a friend' giveaway. Collaborate with other brands for a joint promotion that celebrates shared experiences.

Top Brands for National Friendship Day

  1. Hallmark

    Founded in 1910 by Joyce Hall, Hallmark Cards is one of the largest greeting card companies in the United States. They are synonymous with expressing sentiments for all occasions, making them a natural fit for Friendship Day.

  2. Starbucks

    Established in Seattle in 1971, Starbucks is the world's largest coffeehouse chain. Their cafes serve as popular meeting spots for friends to catch up, making them a common backdrop for shared moments and conversations.

  3. Meta Platforms

    Founded by Mark Zuckerberg in 2004, Meta Platforms operates Facebook, Instagram, and WhatsApp, which are critical tools for connecting friends globally. These platforms enable billions to maintain and build friendships across distances.

  4. Netflix

    Launched in 1997 by Reed Hastings and Marc Randolph, Netflix revolutionized home entertainment. It's a go-to platform for friends to bond over shared movie nights, binge-watching sessions, and discussing popular shows.

  5. Interflora

    An international flower delivery network founded in 1946, Interflora allows individuals to send thoughtful floral arrangements worldwide. Their services are often used to send gifts to friends, especially for special occasions or as a gesture of appreciation.

  6. Spotify

    Founded in Sweden in 2006 by Daniel Ek and Martin Lorentzon, Spotify is a leading audio streaming service. Friends often share playlists, discover new music together, and use the platform to create soundtracks for their shared experiences.

  7. Build-A-Bear Workshop

    Founded in 1997 by Maxine Clark in St. Louis, Build-A-Bear Workshop allows customers to create custom stuffed animals. It's a popular destination for friends, especially younger ones, to share a creative and memorable experience together.

National Friendship Day Hero

Joyce Hall

Joyce Clyde Hall founded Hallmark Cards in 1910, a company that became instrumental in popularizing greeting cards for various occasions, including Friendship Day. His vision helped establish a cultural practice of expressing affection through written messages, solidifying the importance of acknowledging personal relationships. Hall's entrepreneurial spirit and commitment to sentimentality profoundly shaped how people celebrate friendships and other bonds.

History of National Friendship Day

Humans are the most social beings on earth: we need to relate to others, just as Abraham Maslow exposed in his Hierarchy of human needs. Our sociological needs motivate our behavior, encouraging us to make interpersonal relationships and connect with others on a deeper level. With such a huge need for human connection with people other than our significant other, it’s no wonder that we celebrate an entire holiday based on the importance of friendship.

National Friendship Day was originally a marketing strategy for Hallmark Cards in the 1930s. Founder Joyce Hall designated the day would take place on August 2 and decided it would be a day to celebrate the people closest to you — and send them a card or two in the process. It soon became a bigger deal than originally planned when the 1935 U.S. Congress pronounced the first Sunday of August as National Friendship Day.

The holiday continued gaining popularity, and in 1998 the United Nations named Winnie the Pooh as the world’s Ambassador of Friendship. In 2011, during their 65th session, the U.N. designated July 30 International Friendship Day.

Nowadays, we celebrate National Friendship Day on the first Sunday of August. Thanks to advancements in technology, it is easier to get in touch with friends, to share, and to be thankful for them.

This August 2, celebrate the lover you create and share with the family that you chose — the friends who get you through hard times and cheer you on during your most successful moments.

National Friendship Day timeline

1920s
The First Idea Ever

The Greeting Cards National Association starts promoting the idea of Friendship Day, but customers just don't buy it.

1930
National Friendship Day is Established

As a marketing strategy to increase the sales of greeting cards, Hallmark Cards establishes and commercializes the holiday.

1935
National Friendship Day as a Holiday

The U.S. Congress proclaims the first Sunday of August as National Friendship Day, highlighting the valuable role that friends play in our lives.

1958
Going Global

The World Friendship Crusade proposes July 30 as World Friendship Day to foster a culture of peace through friendship.

How Businesses Can Celebrate National Friendship Day

Local businesses can embrace National Friendship Day by offering ‘bring a friend’ discounts or special two-for-one deals on products or services. Cafes and restaurants might create a ‘Friendship Platter’ or a themed menu designed for sharing. Retail stores could curate gift bundles specifically for friends, emphasizing thoughtful gestures over grand expenses. Hosting a ‘friendship bracelet making’ workshop or a ‘best friend photo booth’ can also drive engagement and create memorable experiences for customers.

National Friendship Day Traditions

Traditions for this holiday vary. No two (or more) best friends have the same traditions; they are unique to everyone. The shenanigans that best friends get up to are enjoyed and shared only between them, which include memorable adventures, fun gatherings, and even inside jokes. These traditions are relived on National Best Friends Day.

There are low-key common traditions — just hanging out and chilling at home watching movies with friends, or going to the mall or your favorite cafe together. And then there are more elaborate ways to celebrate this day with your best friends like dressing up and heading out to paint the town red or having a fancy dinner. Presents are also exchanged on this day like ‘Best Friends’ lockets or scrapbooks to cement the friendship and remind each other of the special bond you share, no matter how much time has passed.

Friendship Day By The Numbers

22% – the percentage of people who live longer if they have a close friendship network.
2 – the average number of best friends an adult has.
1994 – the year when the hit television show “Friends” first aired.
26% – the percentage of people who come into conflict with their friends over something posted online.
2 times – the likelihood of women with breast cancer dying if they don’t have a network of friends.
9 months – the age at which babies start recognizing friendships.
36% – the percentage of people who quit a habit if their friends quit it too.
7 times – the likelihood of a person being more productive at work if their close friend works there too.
10–25 – the number of hours a week young adults spend socializing.
57% – the percentage of teens who make a close friend online.

National Friendship Day FAQs

When is National Friendship Day?

National Friendship Day 2026 falls on Sunday, August 2. This annual observance is dedicated to celebrating the profound and often lifelong bonds of platonic love.

How many people celebrate National Friendship Day?

While specific global numbers are hard to pinpoint, millions worldwide acknowledge Friendship Day, particularly in the U.S., India, and other Asian countries. Social media amplifies its reach, with countless posts shared annually.

What are the benefits of friendship?

Strong friendships offer numerous benefits, including improved mental health, increased sense of belonging, reduced stress, and even a longer lifespan. Friends provide emotional support and a vital social network.

Who started National Friendship Day?

The idea for a day celebrating friendship originated in the U.S. in 1919 with Hallmark Cards, though it gained official recognition later. In 1935, the U.S. Congress proclaimed the first Sunday of August as National Friendship Day.

How to Celebrate Friendship Day 2022

  1. Be thankful

    Start Friendship Day by being thankful for the friends you have and embrace the feeling of being loved and spreading love. Whether you have a small group of close knit friends or a large group of besties, your friends are some of the most important people in your life.

  2. Share memories on your social media

    The best part of having friends is that you are never alone, especially nowadays that we are just one text away from our friends. Share memories and special moments on your social media to relive some of those early moments that solidified your friend group.

  3. Spend some time with your friends

    There is no better way to celebrate National Friendship day than spending some time with your friends. Go out, cook together, have a long time video call or celebrate like they do in South Asian countries, like India, gift a friend with colorful friendship band or flower.

5 Obscure Facts About National Friendship Day

  1. Holy Friendship!

    The Bible reflects friendship as the union that contributes to the foundation of human faith, trust, companionship, and teamwork.

  2. Friendship anthems 

    From Hannah Montana's "True Friend" to The Beatles "With a Little Help from My Friends" there are many anthems to celebrate our friends.

  3. Asia adopted it too!

    The idea of honoring friendships was adopted by many countries in Asia in the 1950s, including China, Malaysia, and India.

  4. Breaking the barriers

    The main idea of National Friendship Day is to help to bridge the gaps between people of different ages, races, nationalities, and religions, and to help build strong communities.

  5. The Color of Friendship

    What better color to represent friendship than Yellow? The brightest and Happiest color is the best representation of what a healthy friendship can mean to us.

Why We Love Friendship Day 2022

  1. Not easy, but worth it

    Just like any other human relationship, friendships can go through dark and difficult times. We all are different and it is ok to have arguments, but if it is a healthy relationship, we’re able to endure it and become stronger together.

  2. Better together

    Union makes us stronger, so it is ok to admit that we can't go through difficulties alone. This day reminds us that if we’re feeling down, we can always share it with someone else and have company to get us through to better times.

  3. Breaking barriers

    Friend groups are often made up of people stemming from multiple different backgrounds. Just by being friends with someone different than ourselves, we’re able to learn more about different backgrounds and break down any preconceived barriers.

National Friendship Day dates

Year Date Day
2025 August 3 Sunday

National Friendship Day Featured Video

Celebrate National Friendship Day!