The National Today Digital Marketing team are digital denizens who focus on outcomes instead of outputs, expertly engaging your audience at the right time through the right channels. We operate across channels and across every stage of the customer pipeline to deliver the right messages. We understand that with digital marketing, capitalizing on an opportunity is everything so we create those opportunities through data-backed strategies and custom content that speaks to the needs of your customers.
At National Today, we seek to create ownable moments for our clients. This allows us to identify and maximize our reach across production, email marketing, native advertising, SEO, SEM, social media, PPC and many other channels. By focusing on those specific moments throughout the year, your brand will stand out among the competition and get noticed by your target customers.
Highly Creative, Highly Data Driven
There are two key components to a productive digital marketing campaign: data-driven strategies that identify the right audiences, their behaviors, needs, and the x factor that will turn them into customers, and the right creative message that will gain their attention. At National Today, we conduct persona development and differentiation to target prospects for conversion. We understand how different marketing tactics work in conjunction with each other in order to create a holistic approach that is hard to ignore.
We also understand what messages are most likely to convince your customer to view, click, engage, and buy. This is evident in the high-end content that we create based on our data-driven strategies. From native advertising to email marketing and everything in between, our content creators expertly craft messages and assets that work on emotional and logical levels, ensuring any potential customer finds the message they need to convert.
How we work
Flexible Strategies That are Proactive and Reactive
Digital marketing is a service all about capturing moments. It is critical to recognize and act on opportunities as they arise and create those opportunities where they don’t naturally exist. At National Today, we anticipate and analyze market conditions to determine the proper strategy for finding the white space and inserting your brand.
Our award-winning creative teams work closely with our strategy teams to develop digital marketing assets that can simultaneously react to market conditions and drive them. All the while, our digital teams are optimizing approaches for capturing interest and guiding customers through an experience journey that results in a conversion.
What makes us different?
We are targeted
We develop personas indicative of your target audiences and determine exactly how and why they opt to click on digital marketing assets to allow us to make successful strategic decisions.
We Test Everything
We take no message, tactic, or piece of creative is ever finished as we constantly test and optimize to create the best experience that will scale our efforts.
We believe in moments
The calendar is one of the most useful tools in a digital marketer's arsenal and we take full advantage of the thousands of opportunities to connect with our target audiences at moments when they are most likely to engage.
We believe in strategy
While we pride ourselves on being the most flexible agency in town, we understand that without a comprehensive and compelling strategy, it is difficult to capitalize on opportunities once they are identified.
We create marketing campaigns with a calendar-based twist that arrive in your target's inboxes right when they are most predisposed to engage.
We deliver highly clickable advertising that is built on platform and audience relevance to ensure that when your audience sees them, they are more likely to click.
Pay Per Click
We capture interest as people search and guide specific audiences through an experience journey across platforms, devices, and time until we get the click that converts.
We make your search terms more powerful by smartly controlling when, where, and how they're served and to who; monitoring performance to maximize gains.
We help you reflect the intent of your audience's desires and ensure your content and messaging is relevant, findable and in-demand.
Why Hire a Digital Marketing Agency?
Digital marketing agencies are a strategic and creative partner that bring years of expertise and industry know how to any team. Our vast experience across every industry vertical means we can apply the best practices learned through our global campaigns in ways that in-house digital marketing agencies simply can't.
How can a digital marketing agency help your business?
Digital marketing is a broad and varied field that requires many specialized roles operating in tandem to maximize success. A digital marketing agency like National Today brings all of those roles together and created efficiencies across many campaigns. This means that your campaign can operate on many different levels, creating a more comprehensive approach to customer acquisition.
Why do I need a digital marketing agency now?
Your customers are consuming more information from more places than ever before. To get noticed, and break through the noise, your digital marketing campaign needs to operate on several different levels at the same time and in a coordinated way. A digital marketing agency like National Today can offer you expertise in every major digital marketing platform and the strategy and creative fuel to make your brand stand out.
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