National Device Appreciation Day – December 17, 2026

National Device Appreciation Day
Categories:
Tags:
FinancialTechnology
Where:
United States
Date change rule:
Every December 17
Holiday emoji:
📱

National Device Appreciation Day arrives every December 17, urging us to acknowledge the vital role our gadgets play in daily life. From smartphones to laptops, these tools connect, entertain, and empower us. Take this opportunity to back up your data, clean your screens, and consider protecting your most valuable tech investments.

Want to sponsor National Device Appreciation Day? Learn how

Expected National Device Appreciation Day Deals

As National Device Appreciation Day approaches, expect a focus on device protection and maintenance. Brands like Traverse, a mobile insurance platform, are likely to highlight customizable coverage for phones and laptops. Retailers such as Best Buy (with its Geek Squad services) and Apple (AppleCare+) may offer discounts on extended warranties or repair services. Telecommunication providers like Verizon and AT&T often promote their device protection plans. Look for accessory brands like Anker or Spigen to offer deals on cases, screen protectors, and chargers, encouraging better device care. We will update this page with confirmed live deals as December 17 approaches.

Platform Guide for National Device Appreciation Day

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #DeviceAppreciation. Share insights on how tech enhances professional productivity.

Instagram

Tag @nationaltoday_ and use #DeviceAppreciation. Post a photo of your most essential device and explain why you appreciate it.

X/Twitter

Mention @NatlToday and use #DeviceAppreciation. Share your top tech tips for extending device lifespan or protecting data.

Social Media Tips for National Device Appreciation Day

Individuals

Take a moment to clean your devices, back up important data, and review your digital security settings. Consider getting a screen protector or a sturdy case for your phone.

Creators

Produce content showcasing your favorite tech gadgets, offering unboxing reviews, or demonstrating device care routines. Highlight innovative uses for everyday devices.

Brands

Launch campaigns promoting device protection plans, tech accessories, or repair services. Offer special discounts on maintenance or insurance for the day.

Partners & Brands for National Device Appreciation Day

  1. Traverse

    Traverse is a fully mobile insurance platform, backed by Travelers, offering customizable coverage for mobile phones, laptops, and other personal items. Founded to make device protection quick, easy, and affordable, it serves Texans with plans starting from $1 per month.

  2. Apple

    Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, Apple Inc. is a global technology giant known for its consumer electronics, software, and online services. Its products, including the iPhone, Mac, and Apple Watch, are central to many people's daily lives and often protected by AppleCare+.

  3. Samsung

    A South Korean multinational manufacturing conglomerate founded in 1938, Samsung is a leading producer of electronic devices, including smartphones, tablets, and smart home appliances. The company offers its own Samsung Care+ protection plans to safeguard customer investments.

  4. Best Buy

    Founded in 1966, Best Buy is a leading American multinational retailer of consumer electronics. Its Geek Squad service provides comprehensive tech support, repairs, and protection plans, making it a go-to for device maintenance and safeguarding.

  5. SquareTrade

    Acquired by Allstate in 2017, SquareTrade is a leading provider of extended warranty and protection plans for consumer electronics and appliances. Since its founding in 1999, it has offered coverage for phones, laptops, and other devices against accidental damage and malfunctions.

  6. Verizon

    One of the largest wireless carriers in the United States, Verizon Communications was formed in 2000. Beyond mobile service, Verizon offers extensive device protection programs, including insurance and extended warranty options, for the smartphones and tablets on its network.

  7. iFixit

    Founded in 2003, iFixit is a wiki-based site that teaches people how to fix almost anything. It sells repair parts and tools, and publishes free online repair manuals, championing the right to repair and helping users extend the life of their beloved devices.

National Device Appreciation Day Hero

Steve Wozniak

Co-founder of Apple Inc. with Steve Jobs, Steve Wozniak's engineering brilliance was instrumental in designing the Apple I and Apple II computers, which brought personal computing to the masses. His work democratized access to powerful devices and laid the groundwork for the modern tech landscape. Wozniak's focus on user-friendly design and functionality made technology accessible and appreciated by millions.

History of National Device Appreciation Day

Insurance is often the last thing you think about until you absolutely need it. But it can make the difference between weathering a turn of bad luck and not. Homeowners and renters insurance are important protections against various hazards like fire and theft, but the expense and administrative effort of insuring an entire home’s worth of items isn’t always the most convenient for everyone, which is what Traverse solves.

But where does our modern concept of insurance come from?

It turns out, insurance has been around in various forms for millennia. Merchants in the ancient city of Rhodes could pay what was known as “the general average” which covered them against shipping losses when goods were shipped collectively. The ancient Greeks and Romans had “maritime loans” which insured against similar issues and it was commonplace (though sometimes controversial) to provide similar types of coverage during the medieval period.

However, we can trace modern forms of insurance, including property insurance, to the European Enlightenment period of the 17th century. The earliest known types of insurance available to the public guarded against fire damage (no surprise there) in the city of Hamburg, Germany in 1676. But property insurance as we know it today has its roots in one of history’s most iconic events, the Great Fire of London. In the aftermath of that great fire which destroyed some 13,000 residences, London economists created the “Insurance Office for Houses” which protected residents from damage caused by fires.

Today, there are many different types of insurance that protect persons and property from a whole host of inclement events such as fire, weather, sickness, death, etc. While it isn’t always the most exciting aspect of modern life, it remains more critical than ever as belongings become more and more essential to our lives and often, more expensive.

National Device Appreciation Day timeline

2000 BCE
The Chinese and Babylonians Hedge Their Bets

While shipping goods down treacherous rivers, an early form of insurance saw those goods being evenly dispersed among several ships to limit the impact of any individual ship being lost.

1750 BCE
It’s in the Code, the Hammurabi Code

Yes, that famous and infamous set of rules considered to be the very first laws ever put on the books included a system for insuring against shipping losses.

300 BCE
Athens Insures Against the Sea

The ancient Athenians, known for their wisdom, learning, and seafaring understood just how treacherous the sea could be. They created “maritime loans” which covered against ship losses.

1676
Hamburg Invents Modern Insurance (even before inventing the Hamburger)

Officials in this German city created the Hamburger Feuerkasse, or Hamburg Fire Office, to protect against losses sustained through fire.

1681
Modern Insurance Companies Begin to Form

In the wake of the Great Fire of London in 1666, officials began creating schemes to insure against fire damage but the first truly successful one available to the public came in 1681 with the creation of the Insurance office for Houses.

2020
Insurance Goes Mobile

Insurance has evolved greatly since it’s early modern incarnations but it took a major digital step with the launch of Traverse, the first truly mobile insurance platform for protecting one’s most important belongings with just the snap of a picture.

National Device Appreciation Day FAQs

When is National Device Appreciation Day?

National Device Appreciation Day 2026 is observed on Thursday, December 17. It’s a perfect mid-week reminder to value your tech.

How many devices do people own on average?

According to recent studies, the average American household owns approximately 10-15 connected devices, ranging from smartphones and laptops to smart home gadgets. This figure continues to grow annually.

What is the economic impact of personal devices?

The global market for consumer electronics, including personal devices, is valued in the hundreds of billions of dollars annually, with significant contributions to GDP through sales, services, and related industries. Device innovation drives substantial economic growth.

What is device insurance?

Device insurance is a type of coverage that protects personal electronic devices, such as smartphones, tablets, and laptops, against risks like accidental damage, theft, or loss. It helps cover repair or replacement costs.

National Device Appreciation Day Activities

  1. Assess Your Insurance Needs

    Are you protected if the worst happens to your phone, laptop, or other critical item? Does your current insurance provide enough coverage to repair or replace those items? Understanding your state of insurance is important before tragedy strikes.

  2. Share Your Most Epic Broken Phone Story

    We’ve all been there, you’re taking selfies of yourself living your best life when, oops, down goes your phone. Share the most epic way you destroyed your phone to serve as a humorous cautionary tale against going without insurance.

  3. Take Traverse for a Test Spin

    Even if you think you have the best personal property coverage in the world, it’s worth giving Traverse a try. The app is free and easy to use, and the coverage can start at just $1 a month. You may find it is worth adding a little more coverage to provide some peace of mind.

Why We Love National Device Appreciation Day

  1. It’s a Fun Way To Think About An Unfun Topic

    No one likes thinking about insurance. But if you’ve ever found yourself on the wrong side of a busted laptop, you’ll wish you had. National Device Appreciation Day helps us think about the coverage we need in a way that is more fun than insurance tends to be.

  2. We Learn a Bit of History

    Insurance feels like a modern concept, and in a lot of ways it is. But its roots go back some 6000 years and it’s based in helping people protect people against the unforeseen, it has even been encoded by Hammurabi. It was a good idea then and it's a good idea now.

  3. It Helps Expand Our Options

    It may come as a surprise but there are new and easy ways to cover the most important belongings in your life beyond traditional homeowners, property, and renters insurance. National Device Appreciation Day galvanizes us to look into other options that better suit our lives.

National Device Appreciation Day dates

Year Date Day
2026 December 17 Thursday
2027 December 17 Friday
2028 December 17 Sunday
2029 December 17 Monday
2030 December 17 Tuesday