National Couples Day

Categories:: Relationship
Tags:: Activities Love
Where:: United States
Date change rule:: Every August 18
Holiday emoji:: ❤️

National Couples Day arrives every August 18, a special date dedicated to honoring the unique connection between partners. It’s a chance to pause, appreciate, and rekindle the romance with your significant other. Plan a memorable date, exchange heartfelt gifts, or simply enjoy quality time together to strengthen your bond.

Deals
Platforms
Social
Brands
Hero
History
Timeline
Businesses
FAQs
Importance
Celebrate
Traditions
Stats

Expected National Couples Day Deals

While we await official 2027 promotions, history shows National Couples Day inspires a variety of deals. Look for restaurants like Olive Garden and The Melting Pot to offer special couple’s menus or prix fixe dinners. Retailers such as Kay Jewelers and Zales might feature discounts on couple-themed jewelry, while experience-based companies like Groupon and LivingSocial could promote couples’ massages, cooking classes, or weekend getaways. Even streaming services like Netflix or Hulu might curate special romantic movie collections. We will update this page with confirmed live deals as August 18 approaches.

Platform Guide for National Couples Day

Instagram

Tag @nationaltoday_ and use #NationalCouplesDay. Share photos of your favorite couple activities, date nights, or a throwback picture with your partner.

TikTok

Tag @www.nationaltoday.com and use #NationalCouplesDay. Create short videos showcasing your couple’s unique quirks, funny moments, or romantic gestures.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalCouplesDay. Share your love story or tag your partner in a post celebrating your relationship.

National Couples Day Hero

Dr. John Gottman

Dr. John Gottman is a renowned psychological researcher and clinician who has dedicated over 40 years to studying marriage and relationships. Through his 'Love Lab' at the University of Washington, he developed the Sound Relationship House theory and identified key predictors of relationship success and failure. His work, often with his wife Dr. Julie Schwartz Gottman, has profoundly influenced couples therapy and relationship education worldwide, providing actionable insights for building stronger, more loving partnerships.

History of National Couples Day

National Couples Day is a bigger deal now more than ever. As the world becomes more progressive and inclusive to the many forms of love, different types of couples are able to celebrate their existence. Whether you’re in a same-sex, opposite sex, or gender non–conforming relationship, your love and existence is valid.

Gender roles within relationships are changing! More women in opposite sex relationships are becoming the primary bread winner while their male partners are opting to stay home. Also, more men are choosing to take their female partner’s last name in marriage than the traditional norm.

As roles evolve and the collective mind broadens, couples become stronger and happier. A happy couple is a healthy couple. Let’s spread the love this National Couples Day and celebrate the many forms it comes in!

National Couples Day timeline

2015

Marriage Equality

The U.S. Supreme Court dissolves all bans on same sex marriage.

1970

Pride Parade Begins

The first pride parade occurs as a reaction to the Stonewall Riots.

1967

Loving v. Virginia

Interracial marriage becomes legal in the U.S.

1375

First Reference of Valentine's Day

Geoffrey Chaucer creates Valentine's Day by writing about it in his poem “Parliament of Foules."

How Businesses Can Celebrate National Couples Day

Local businesses can embrace National Couples Day by offering special promotions and experiences designed for two. Restaurants could create exclusive ‘Couples Day’ menus or offer complimentary desserts for pairs. Spas might feature discounted couple’s massages or pampering packages. Retailers, especially gift shops or florists, could highlight curated gift sets or offer special discounts on items suitable for partners. Even local entertainment venues like movie theaters or bowling alleys could run ‘two-for-one’ deals to encourage couples to celebrate together.

Traditions of the Day

On Couples Day, do whatever makes you and your partner such a dynamic duo. Every bond between a couple is unique, so whether you are an outgoing couple or a stay-at-home couple, today is all about celebrating your partner in crime and bonding with them.

By the Numbers

8% – the percentage decrease since 1990 of Americans aged 18 and above who are married.

30 – the average age at which men get married in the U.S.

28 – the average age at which women get married in the U.S.

5% – the percentage increase in divorce rates of adults aged 50 and older in the U.S. since 1990.

9-in-10 – the number of Americans who cite love as a very important reason to get married.

76% – the percentage of Americans who cite companionship as the most important reason for getting married.

30% – the percentage of Americans for whom a religious ceremony was an important factor for marriage.

7-in-10 – the number of adults who said it was very important for a man to be able to support a family financially to be a good husband or partner.

32% – the percentage of men who considered financial stability as a key factor in considering a woman to be a good wife or partner.

18 million – the number of Americans living with an unmarried partner in 2016.

National Couples Day FAQs

When is National Couples Day?

National Couples Day 2026 falls on Tuesday, August 18, offering a mid-week opportunity to celebrate your unique bond. It’s a perfect day to plan an evening date or a thoughtful gesture for your partner.

How many people are in a relationship in the U.S.?

According to recent data, a significant portion of the U.S. adult population, roughly 60-70%, reports being married or in a committed relationship. This highlights the widespread nature of partnership.

What are popular ways to celebrate National Couples Day?

Couples often celebrate by going on romantic dates, cooking a special meal at home, exchanging small gifts, or simply spending quality time together. Many also use the day to reflect on their journey and express gratitude.

What is the difference between National Couples Day and Valentine's Day?

While both days celebrate love, National Couples Day on August 18 is a more general observance of partnership and togetherness, often focusing on the everyday joys of a relationship. Valentine’s Day on February 14 is traditionally centered on romantic love, often with gift-giving and grand gestures.

National Couples Day Activities

Cook a Romantic Meal Together
Food is the ultimate connector. Try recreating your favorite meal to eat together! Whether it be a filet mignon or frozen chicken nuggets, what's important is you're doing it with each other!
Plan a Special Date Night
If you're a couple that lives together, you might not go out as much as you used to. Take this time to leave the house, explore the town, and see that new movie you've both been excited about. You've earned it!
Share Your Love With The Gram
Everyone loves a cute couples post! Share your love to Instagram with the hashtag #NationalCouplesDay!

5 Heartwarming Facts About Having A Partner

Love IS a drug
According to “The Journal of Sexual Medicine,” the euphoric feeling of being in love is the same feeling that substance users experience.
Hugging relieves stress
When hugging our partner, the levels of oxytocin increase in our bodies, instantly boosting our moods.
Matters of the heart
According to a study of 3.5 million people, adults who were married were 12% less likely to have vascular diseases.
Animals can be monogamous
Many animals like wolves, otters, beavers, seahorses, and more, mate for life.
Synchronized heartbeats
According to research done at the University of California, when gazing into the eyes of our partner, our heartbeats sync up.

Why We Love National Couples Day

Love Is Good For Your Health
Studies show that happily married people live longer, are less likely to come in contact with life changing diseases, and have an improved mental health state. Laughter and quality time with your partner might be your best medicine!
Your Partner Reduces Stress
Your partner is your support system. They're there for you when you've had a long day at work or an argument with your best friend. Having someone there to listen to you and provide physical and mental reassurance allows the brain to release endorphins and dopamine, relaxing the body and providing peace for your mind.
We Love Love!
Love comes in many different forms! Whether it's same sex, different sex, polyamorous, or monogamous, we're smitten with all affectionate relationships!