National Bubble Gum Week – March 14, 2027

National Bubble Gum Week
Categories:
Tags:
CandySweet Food
Where:
United States
Date change rule:
Week starting with the 2nd Sunday of March
Holiday emoji:
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National Bubble Gum Week pops up every year, beginning on the second Sunday of March. This sweet observance celebrates the iconic chewy treat, its fascinating history, and the joy it brings to millions. Get ready to unwrap a piece, blow the biggest bubble, and share your favorite flavors!

Want to sponsor National Bubble Gum Week? Learn how

Expected National Bubble Gum Week Deals

While we wait for official 2027 promotions to drop, history shows that National Bubble Gum Week often inspires sweet deals from major candy brands and retailers. Expect brands like Wrigley’s, Topps, and Bazooka Candy Brands to offer discounts on multi-packs or special edition flavors. Retailers such as Target and Walmart may feature sales on popular bubble gum varieties, while specialty candy stores like Dylan’s Candy Bar might host themed events or offer unique bubble gum assortments. Even online candy shops could present limited-time offers. We will update this page with confirmed live deals as March approaches.

Platform Guide for National Bubble Gum Week

TikTok

Tag @www.nationaltoday.com and use #NationalBubbleGumWeek. Film creative bubble-blowing challenges, gum art, or ASMR content.

Instagram

Tag @nationaltoday_ and use #NationalBubbleGumWeek. Share vibrant photos of bubble gum packaging, flavors, or your biggest bubble creations.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalBubbleGumWeek. Share nostalgic stories about your favorite childhood bubble gum.

Social Media Tips for National Bubble Gum Week

Individuals

Challenge friends and family to a bubble-blowing contest, sharing your biggest creations. Experiment with different gum brands to find your ultimate bubble-blowing champion, and post your results.

Creators

Produce a 'history of bubble gum' mini-series, showcasing vintage packaging, forgotten flavors, and the evolution of the chewy treat. Create ASMR videos of gum chewing and popping for a sensory experience.

Brands

Launch a 'biggest bubble' social media contest, encouraging users to submit videos for a chance to win a year's supply of gum. Partner with influencers for sponsored content showcasing new flavors or eco-friendly packaging.

Top Brands for National Bubble Gum Week

  1. Wrigley's

    Founded in 1891 by William Wrigley Jr. in Chicago, Illinois, Wrigley's is a global leader in chewing gum. Their iconic brands include Hubba Bubba, a popular bubble gum known for its soft texture and large bubbles, and Big Red.

  2. Topps

    Established in 1938 in Brooklyn, New York, Topps is famous for its Bazooka bubble gum, first introduced in 1947. Bazooka is renowned for its classic pink color, fruity flavor, and the comic strip wrappers featuring Bazooka Joe.

  3. Mars, Incorporated

    A global confectionery giant, Mars, Inc. (founded 1911) owns several popular gum brands, including the popular Extra and Orbit chewing gums. While not exclusively bubble gum, their extensive reach in the gum market makes them a key player.

  4. Dubble Bubble

    Created by Fleer Chewing Gum Company in 1928, Dubble Bubble was the world's first commercially produced bubble gum. It was invented by accountant Walter Diemer and quickly became a cultural phenomenon with its distinctive pink color.

  5. Chiclets

    Introduced by the American Chicle Company in 1900, Chiclets are small, candy-coated chewing gum pieces. While primarily a chewing gum, its widespread availability and historical significance make it a classic in the gum category.

  6. Hubba Bubba

    A popular bubble gum brand launched by Wrigley's in 1979, Hubba Bubba is known for its soft texture that makes it easier to blow bubbles and less sticky than other gums. It's famous for its long-lasting flavor and various forms, including tape and chunks.

  7. Big League Chew

    Introduced in 1980 by the Wrigley Company, Big League Chew is shredded bubble gum packaged in a pouch, designed to resemble chewing tobacco. It quickly became a favorite among young baseball players and fans for its fun, unique format.

National Bubble Gum Week Hero

Walter Diemer

Walter Diemer (1904–1998) was an American accountant for the Fleer Chewing Gum Company who accidentally invented bubble gum in 1928. While experimenting with new gum recipes, he stumbled upon a less sticky, more elastic formula perfect for blowing bubbles. He dyed it pink because it was the only food coloring available, a color that became synonymous with bubble gum. Diemer taught salesmen how to blow bubbles to demonstrate the product, which was then named Dubble Bubble and quickly became a global sensation.

History of National Bubble Gum Week

The first documented mention of bubble gum was in an editorial in the “New York Post” in 1848, which claimed that a guy called Frank Fleer developed it. He did not, however, find a means to mass-produce the product until 1906, when he created Blibber-Blubber, the first commercial bubble gum.

Bubble gum was originally pink because it was the only food coloring available at the time but now comes in many different colors and flavors. In 1939, Philip Wrigley created Dubble Bubble as a product to use up the surplus of wax. It became a huge success! The origins of National Bubble Gum Week are a bit of a mystery, but it is clear that the celebration was designed to pay tribute to the beloved confectionery. In its earliest incarnation, National Bubble Gum Week was observed in 1975 and celebrated by school children and adults alike who enjoyed a little gum chewing.

Since then, National Bubble Gum Week has grown into something much more significant than just a week-long celebration. There are several events held worldwide every year that celebrate National Bubble Gum Week. This year’s events include workshops on how to make your bubble gum, as well as competitions between schools and organizations that use their creativity to create new flavors of bubble gum.

National Bubble Gum Week timeline

1848
The Earliest-Known Reference

The earliest-known reference to bubble gum is in an editorial in the “New York Post,” which states that a man named Frank Fleer invented it.

1906
Blibber-Blubber is Mass-Produce

Fleer produces Blibber-Blubber, which is the first commercial bubble gum.

1939
Dubble Bubble is Created

Philip Wrigley creates Dubble Bubble Bubblegum as a product to use up the surplus of wax.

1975
The Earliest Celebration

National Bubble Gum Week is first celebrated.

National Bubble Gum Week FAQs

When is National Bubble Gum Week?

In 2027, National Bubble Gum Week will take place from Sunday, March 14, to Saturday, March 20. It’s a fantastic opportunity to explore new flavors and perfect your bubble-blowing technique.

How much bubble gum is consumed annually?

The global chewing gum market continues to see significant sales, with millions of pounds of gum produced annually. This includes a substantial portion of bubble gum, enjoyed by consumers worldwide for its flavor and fun, making it a consistent favorite.

What is the history of bubble gum?

Before Diemer’s accidental discovery, chewing gum had existed for centuries, but none could consistently blow bubbles. His innovation transformed the industry, making bubble gum a playful and enduring part of confectionery history.

What is the largest bubble gum bubble ever blown?

Blowing a truly massive bubble requires technique and the right gum, as demonstrated by Chad Fell’s 20-inch record. While many attempt to break this impressive feat, it remains a testament to the fun and challenge inherent in bubble gum.

National Bubble Gum Week Activities

  1. Chew gum

    This one seems obvious, but it is always important to remember why we celebrate this weeklong holiday. It's simple, chew some gum, blow it, and pop it. That's how you can celebrate National Bubble Gum Week.

  2. Try different flavors

    There are so many bubble gum flavors out there that you can try during this week. Some common flavors include strawberry, watermelon, grape, and more. But why not try something different? A simple Google search shows there are more unique flavors of bubble gum that you can buy.

  3. Play with gum

    First and foremost, this is the time of year when we celebrate the joy of bubble gum. So why not go out and buy yourself a variety of brands? And while you're at it, get some bubble-blowing accessories like bubble rings and see how long you can blow them for. You can even see if you can break your record!

5 Fun Facts About Bubble Gum

  1. The largest bubble blown

    According to the Guinness Book of World Records, the largest bubble ever blown was 20 inches in diameter.

  2. An old ingredient

    Bubble gum has a unique component called chicle, which comes from a sapodilla tree in Central America and was utilized as chewing gum by the Mayans about 2000 years ago.

  3. It is a fantastic amount of bubble gum chew

    100,000 tons of bubble gum is chewed every year all around the world.

  4. Making bubble gum is difficult

    It takes three to five days to make the bubble gum base, which is then aged for at least one to two weeks.

  5. 50 licks

    It takes 50 licks on average to finish a piece of bubble gum.

Why We Love National Bubble Gum Week

  1. It brings happiness

    The main purpose of celebrating this week is to bring a smile to everyone's face, make us happy, and realize how important it is to have fun in life. People are supposed to blow as many bubbles as possible to be as happy as they can during this week.

  2. It’s a time to appreciate the invention of bubble gum

    During this week, we can learn the long history of bubble gum and ultimately make us appreciate the discovery of this thing that is famous throughout the world. By learning its history, we will enjoy bubble gum more.

  3. It’s a week of fun activities

    There are many fun activities that you can do with your family and friends during National Bubble Gum Week, including blowing bubbles, popping bubbles, or simply sharing bubblegum with others. We certainly love a fun celebration.

National Bubble Gum Week dates

Year Date Day
2026 March 8–14 Sunday–Saturday
2027 March 14–20 Sunday–Saturday
2028 March 12–18 Sunday–Saturday
2029 March 11–17 Sunday–Saturday
2030 March 10–16 Sunday–Saturday