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National Advent Calendar Day – November 1, 2023

National Advent Calendar Day is observed on the first Wednesday of November, which is November 1 this year. This festival commemorates the launch of Aldi’s popular Advent calendars and serves as a kickoff to the holiday season. Advent calendars are a wonderful way to spread holiday cheer among friends and family, as they provide an opportunity to uncover a new surprise each day as you count down to the holidays. Aldi came up with the idea for the holiday in 2020.

History of National Advent Calendar Day

An Advent calendar simply counts down to the days before Christmas. Paper or wood make up the majority of Advent calendars. In the 19th and 20th centuries, German Lutherans were the first to use the calendar, which subsequently spread to other Christian denominations. Gerhard Lang, a German immigrant, is credited with creating the first printed Advent calendar in the early 1900s. But in the 1930s, cardboard restrictions in Germany, caused by World War II, forced Lang to close his firm. During this time, it was illegal to make calendars featuring photos; instead, the Nazis created their own version of an Advent calendar, a brochure with images of swastikas and blown-up tanks.

Richard Sellmer of Stuttgart designed a calendar after the war that depicted a more conventional winter town setting. “The Little Lown” was the name of the calendar. By 1946, Sellmer had established a commercial Advent calendar business and was mass-producing calendars. His calendars were shipped to the United States in the 1950s. The first chocolate Advent calendar was introduced in 1958, but Cadbury didn’t join the race until 1971 when it released its own version in the United Kingdom. Cadbury manufactured Advent calendars sporadically from 1972 to 1986, but they didn’t become a fixture until 1993.

After a successful holiday calendar debut, Aldi, in 2020, recognized the first Wednesday of November as National Advent Calendar Day. Popular Advent calendars from Aldi go on sale on this day, helping to kick off the Christmas season.

National Advent Calendar Day timeline

First Printed Advent Calendar

Gerhard Lang, a German immigrant, creates the first printed Advent calendar in the early 1900s.

Advent Calendars in America

Richard Sellmer gets his mass-produced calendars shipped to the United States.

Cadbury Advent Calendars

Cadbury manufactures Advent calendars as a fixture in 1993.

National Advent Calendar Day

After a successful holiday calendar debut, Aldi declares the first Wednesday of November as National Advent Calendar Day.

National Advent Calendar Day FAQs

What is the color of Advent?


How do you count an Advent calendar?

The first is that you would begin with the greatest number and count down from there. So you would go from 24 to one.

Which Advent calendar is the most expensive?

Debbie Wingham designed the world’s most expensive advent calendar, which costs $10,368,423.

National Advent Calendar Day Activities

  1. Buy a calendar from Aldi

    You may celebrate by purchasing your favorite festive Advent calendars from Aldi. Visit the Aldi website to find out when its calendar collection will be available for purchase and to see a list of the calendars that will be available.

  2. Create your very own calendar

    With your imagination, make your own Advent calendar. Look up videos on how to make an advent calendar on YouTube and add a creative spin to your calendar.

  3. Share your calendar on social media

    Spread the word on social media. If you buy an Advent calendar or make your own, be sure to share it on social media to get your friends and family excited about the upcoming holiday season.

5 Interesting Facts About Advent Calendars

  1. Poetry advent calendars

    Originally, poetry or images would be included in advent calendars.

  2. Advent candles

    Advent candles are advent calendars that clock down to Christmas by slowing burning out.

  3. Handmade advent calendars

    The very first advent calendar was constructed by hand in 1851.

  4. Christ’s second coming

    Advent became associated with the preparation for the Second Coming during the Middle Ages.

  5. Traditional calendar broadcasts

    A calendar in the form of a radio or television broadcast is also a tradition in Denmark, Finland, Iceland, Norway, and Sweden.

Why We Love National Advent Calendar Day

  1. The activity is nostalgic

    Advent calendars remind us of how exciting it was as a kid to unlock a new door every day. We love the holiday because of the feeling of nostalgia that engaging in the activity creates.

  2. Advent calendars elicit anticipation

    Counting down the days till Christmas is a highly anticipatory activity. Surprisingly, as we count down, Advent calendars also help us feel in control of our enthusiasm. It's a type of planned entertainment.

  3. It gives a sense of completion

    Each stage is completed by opening each small door as you progress. It's like crossing a small check mark off a list. When we make progress, our brains reward us by releasing feel-good chemicals.

National Advent Calendar Day dates

2022November 2Wednesday
2023November 1Wednesday
2024November 6Wednesday
2025November 5Wednesday
2026November 4Wednesday
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