International Poke Day – September 28, 2026

International Poke Day
Categories:
Tags:
FoodHealthy Food
Where:
United States
Date change rule:
Every September 28
Holiday emoji:
🍣

International Poke Day, celebrated every September 28, invites everyone to enjoy the delicious Hawaiian dish of diced raw fish. Originating as a fisherman’s snack, poke has evolved into a global culinary trend. Explore new recipes, visit your local poke bar, or try making your own fresh bowl at home.

Want to sponsor International Poke Day? Learn how

Expected International Poke Day Deals

As International Poke Day approaches, expect many eateries to roll out special promotions. In past years, chains like Pokeworks, Sweetfin, and local Hawaiian restaurants have offered discounts on signature bowls or buy-one-get-one deals. Keep an eye out for loyalty program bonuses and limited-time ingredient additions at places like Island Fin Poke Co. Many grocery stores, including Whole Foods Market and H Mart, may feature sales on sushi-grade fish, ready-to-eat poke kits, and essential toppings. We will update this page with confirmed live deals as September 28 approaches.

Platform Guide for International Poke Day

Instagram

Tag @nationaltoday_ and use #InternationalPokeDay. Share vibrant photos of your favorite poke bowls, creative recipes, or local poke spots.

TikTok

Tag @www.nationaltoday.com and use #InternationalPokeDay. Film quick tutorials on making poke, review different poke bars, or showcase your unique flavor combinations.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #InternationalPokeDay. Share your favorite poke recipes, discuss regional variations, or organize a virtual poke tasting.

Social Media Tips for International Poke Day

Individuals

Experiment with making your own poke bowl at home, trying different marinades, fish types, and toppings. Share your creations with friends and family.

Creators

Produce engaging content like 'Poke Bowl Mukbangs,' 'DIY Poke Bar at Home' guides, or 'Best Poke Spots in My City' reviews to inspire your followers.

Brands

Run a 'Build Your Own Poke' contest, offer a special discount on September 28, or collaborate with local influencers to promote your unique poke offerings.

Top Brands for International Poke Day

  1. Pokeworks

    Founded in 2015, Pokeworks is a leading fast-casual poke brand known for its customizable poke bowls, burritos, and salads. With locations across the U.S. and internationally, they emphasize fresh, sustainable ingredients.

  2. Sweetfin

    Established in 2015 in Santa Monica, California, Sweetfin is a popular poke concept focused on chef-driven, plant-based, and gluten-free options. They are known for their innovative sauces and high-quality fish.

  3. Island Fin Poke Co.

    Founded in 2017 in Orlando, Florida, Island Fin Poke Co. offers a unique Hawaiian-inspired experience with premium, responsibly sourced fish and 17 house-made sauces. They aim to provide a 'taste of aloha' in every bowl.

  4. Whole Foods Market

    Founded in 1978 in Austin, Texas, Whole Foods Market is a multinational supermarket chain specializing in natural and organic foods. They often feature high-quality, sushi-grade fish and pre-made poke options in their seafood departments.

  5. H Mart

    H Mart, short for 'Han Ah Reum' meaning 'one arm full of groceries,' is an Asian-American supermarket chain founded in 1982. They are a go-to source for fresh seafood, Asian ingredients, and often offer excellent options for homemade poke.

  6. Kikkoman

    Established in Japan in 1917, Kikkoman is a global leader in soy sauce and other Asian seasonings. Their high-quality soy sauce is a fundamental ingredient in many traditional and modern poke marinades.

  7. Tabasco

    Produced by McIlhenny Company since 1868 on Avery Island, Louisiana, Tabasco hot sauce adds a spicy kick to many dishes, including modern poke bowls. Its distinct flavor profile complements the fresh ingredients.

International Poke Day Hero

Sam Choy

Chef Sam Choy is a renowned Hawaiian chef, often credited with popularizing Hawaiian regional cuisine and bringing poke to a wider audience. His cookbooks and restaurants have showcased the versatility and deliciousness of traditional Hawaiian dishes, including many poke variations, making him a key figure in its modern culinary evolution.

History of International Poke Day

In the spirit of Aloha, poke became a part of Hawaiian culture. ‘Aloha’ is the Hawaiian term for greeting and the dish is made as a welcome snack for guests. Previously, the raw fish used to make poke was primarily ‘aku’ or octopus, but nowadays, poke is made with salmon and shellfish as well. Considered comfort food, there are variations in the ingredients used in poke across boundaries. When salmon was initially exported to countries like Japan, it was traded in exchange for sea salt. In Japan and Korea, poke is consumed with soy sauce, fish, eggs, and green onions. Globally, the dish is widely consumed in cosmopolitan cities like New York, Tokyo, London, San Francisco, and Johannesburg after the migration of the Hawaiian population. In one of the restaurants in New York, the poke dish gets nearly 600 orders every day.

Between 2014 and 2016, the number of Hawaiian restaurants on Foursquare doubled from 300 to 700, all thanks to poke. Both the traditional and modern versions of poke are popularly demanded in these restaurants. In Hawaii, International Poke Day has been celebrated like any other festival. Sam Choy, a popular chef in Hawaii, kickstarts the celebrations with a three-day ‘I Love Poke’ contest. The contest is about who submits the best recipe for poke. Some of the recipes have unique additions like avocado, ponzu sauce, mushrooms, crispy onions, pineapple, and cucumber.

International Poke Day timeline

1970
Hawaiian Fishermen Discover Their Ocean Staple

It is first made by the local fishermen from the fish of the Pacific Ocean — the fish is gutted, skinned, and deboned before it is eaten.

2012
Hawaiian Restaurant Chains in North America

About 700 to 800 fast-food outlets open in North America and gain popularity due to their extensive variety of traditional and spin-off poke dishes that can be personalized.

2014
Poke is No Longer Served Pre-marinated

The diced fish is no longer massaged with salt, but sauces like the teriyaki sauce are dribbled on it before serving.

2021
Poke is Delivered to Space

UberEats, in collaboration with entrepreneur Yusaka Maezwa, delivers poke to astronauts aboard space stations.

International Poke Day FAQs

When is International Poke Day?

International Poke Day 2026 falls on Monday, September 28, inviting everyone to savor the fresh, vibrant flavors of Hawaii. It’s the perfect occasion to enjoy a healthy and delicious meal.

How popular is poke in the United States?

Poke has seen a significant surge in popularity across the U.S. in recent years, moving from a Hawaiian staple to a nationwide trend. It’s estimated that the poke market continues to grow, with new restaurants opening regularly.

What are the traditional ingredients in poke?

Traditionally, poke consists of diced raw fish, often tuna, marinated with ingredients like sea salt, limu (seaweed), candlenut, and sometimes chili pepper. Modern variations incorporate a wider array of sauces and toppings.

What is the difference between poke and ceviche?

Poke and ceviche both feature raw fish, but their preparation differs significantly. Poke relies on marinating fish in sauces like soy sauce and sesame oil, while ceviche ‘cooks’ the fish using the acidity of citrus juices like lime or lemon.

International Poke Day Activities

  1. Go for a poke tasting tour at your favorite restaurant

    Today, there are nearly 100 varieties of poke, and it's time you took your friends along for a fine poke tasting tour. Take bites of each other's bowls and treat your tastebuds to raw experimentation.

  2. Learn to make your favorite poke and Instagram it

    It’s time to go to the farmer’s market, don the chef’s apron, and start making a healthy, tasty bowl of poke. The colorful bowl is worthy of making it to your Instagram account.

  3. Go on a poke picnic lunch

    Hike your favorite mountain, set up your camp, and eat your packed picnic lunch today. Ensure that poke is the main dish.

5 Facts About Poke That Will Blow Your Mind

  1. The meaning of the word in Hawaiian

    The word ‘poke’ in Hawaiian means ‘chunk.’

  2. Poke rhymes with okay

    Poke is not pronounced the way you think it should be — it rhymes with the word ‘okay.’

  3. Poke is easier to eat than sushi

    Poke is called the next-generation sushi for a reason — it’s a deconstructed version of sushi.

  4. A bowl has 150 calories

    This high-protein, low-calorie dish is one of the best ways to reduce weight.

  5. 40% of the top 10 orders

    A large percentage of food requests in the world are for poke bowls.

Why We Love International Poke Day

  1. Poke is delicious and healthy

    A poke bowl has many health benefits. It reduces blood pressure, increases blood circulation, and is loaded with vegetables and vitamins.

  2. Poke bowls are easy to make at home

    They are inexpensive, easy snacks to make. They take only 15 minutes to prepare.

  3. The best reason to invite guests over for a late-night snack

    No one says no to a poke bowl. You can catch up with your friends without doing anything elaborate.

International Poke Day dates

Year Date Day
2026 September 28 Monday
2027 September 28 Tuesday
2028 September 28 Thursday
2029 September 28 Friday
2030 September 28 Saturday