Durga Puja – Oct. 17, 2026

Durga Puja
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Follows the Hindu calendar, celebrated in the month of Ashvin (September–October)
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Durga Puja lights up the Hindu calendar each autumn, celebrating Goddess Durga’s triumph over the buffalo demon Mahishasura. This five-day festival, observed from October 17-21 in 2026, symbolizes the victory of good over evil and the power of divine feminine energy. Join in the festivities by attending pujas, enjoying traditional foods, and sharing cultural pride.

Want to sponsor Durga Puja? Learn how

Expected Durga Puja Deals

Durga Puja is a time for vibrant community celebrations, traditional attire, and delicious food. While major commercial deals are less common, local businesses, especially those in South Asian communities, often feature special promotions on ethnic wear, jewelry, sweets, and religious items. Expect local Indian restaurants to offer special thalis and festive menus throughout the week. Cultural organizations may host bazaars with artisans selling handmade crafts and devotional items. We will update this page with confirmed live cultural events and local business specials as October 17 approaches, encouraging community support and participation.

Platform Guide for Durga Puja

Facebook

Mention National Today (facebook.com/nationaltoday) and use #DurgaPuja. Share photos and videos of local pandals, traditional attire, and family celebrations.

Instagram

Tag @nationaltoday_ and use #DurgaPuja. Post stunning visuals of Durga idols, festive decorations, and delicious Bengali sweets like Sandesh and Rasgulla.

YouTube

Subscribe to @NationalToday for holiday video content. Create or watch videos explaining the significance of specific rituals, traditional dance forms, or festive cooking tutorials.

Social Media Tips for Durga Puja

Individuals

Visit local pandals, participate in arati, and share your festive outfits and home decorations. Engage with community events and enjoy traditional meals with family.

Creators

Produce vlogs documenting your Durga Puja preparations, from shopping for saris to cooking traditional dishes. Share insights into the cultural significance of each day's rituals.

Brands

Collaborate with local cultural organizations to sponsor pandals or community events. Offer special collections of ethnic wear, jewelry, or traditional sweets, highlighting the festive spirit.

Partners & Brands for Durga Puja

  1. Manyavar

    Founded in 1999, Manyavar is a leading Indian brand specializing in men's ethnic wear, including kurtas, sherwanis, and accessories. It's a popular choice for festive occasions like Durga Puja, offering traditional attire that blends heritage with contemporary style.

  2. Bikano

    Originating from Bikaner, India, Bikano is a renowned brand for traditional Indian sweets, namkeens, and packaged foods. During Durga Puja, their delectable range of sweets like ladoos and barfis are popular for offerings and festive gifting.

  3. Fabindia

    Established in 1960, Fabindia is an Indian retail company that sources traditional Indian garments, fabrics, and craft products from rural artisans. Their sustainable and handcrafted goods are perfect for celebrating cultural festivals like Durga Puja.

  4. Tanishq

    A division of Titan Company, Tanishq is one of India's largest and most trusted jewelry brands, known for its exquisite designs in gold and diamonds. Many families purchase new jewelry during auspicious festivals like Durga Puja.

  5. Haldiram's

    Founded in 1937 in Bikaner, Haldiram's is a household name in India for its wide array of traditional snacks, sweets, and ready-to-eat meals. Their festive packs are a staple during celebrations like Durga Puja.

  6. Patanjali Ayurved

    Co-founded by Baba Ramdev in 2006, Patanjali Ayurved is an Indian consumer goods company producing herbal and ayurvedic products. They offer a range of traditional items used in pujas, including incense sticks, oils, and devotional products.

  7. Sabyasachi Mukherjee

    Sabyasachi Mukherjee is an acclaimed Indian fashion designer known for his opulent bridal wear and traditional Indian attire. His designs often draw inspiration from Indian heritage, making them a coveted choice for grand celebrations like Durga Puja.

Durga Puja Hero

Goddess Durga

Goddess Durga is the central deity of Durga Puja, revered as the divine mother and protector of righteousness. She is depicted as a fierce, multi-armed warrior goddess, riding a lion or tiger, carrying various weapons to symbolize her power. Her most celebrated act is the slaying of the buffalo demon Mahishasura, representing the triumph of good over evil. She embodies strength, compassion, and the destructive power to restore dharma.

Durga Puja timeline

​2017
One hundred-foot tall Durga statue

​In the city of Guwahati in India, a 100-foot tall idol of Durga was displayed as part of the Durga Puja celebrations!

​1790
​The first community puja

A dozen friends from Bengal teamed up and collected contributions to conduct the first community puja. They started a trend that is still popular in India today.

​1606
The first Durga Puja

According to some historians, Bhabananda Mazumdar of Nadiya or Raja Kangshanarayan of Taherpur organized the first Durga Puja.

​1500
​The (real?) first Durga Puja

​Many historians claim an earlier date for the first celebration; landlords of Dinajpur and Malda were probably the first to celebrate this festival.

How Businesses Can Celebrate Durga Puja

Local businesses can honor Durga Puja by creating festive displays that reflect the colors and traditions of the festival. Indian restaurants can offer special menus and catering options for families and community gatherings. Retailers selling ethnic wear, jewelry, or devotional items can run promotions and organize cultural events or workshops. Businesses can also support local pandals and community organizations by sponsoring events or donating to cultural programs, demonstrating their appreciation for the rich heritage of their South Asian customers.

Durga Puja FAQs

When is Durga Puja?

Durga Puja 2026 begins on Saturday, October 17, and concludes on Wednesday, October 21. This vibrant festival celebrates the divine feminine power of Goddess Durga.

How many people celebrate Durga Puja?

Durga Puja is primarily celebrated by Hindus, especially in the Indian states of West Bengal, Odisha, Assam, and Tripura, as well as in Bangladesh and by the global Bengali diaspora. Millions participate in the elaborate celebrations annually.

What is the significance of Durga Puja?

Durga Puja symbolizes the victory of good over evil, specifically Goddess Durga’s triumph over the demon Mahishasura. It also celebrates the homecoming of Durga to her paternal home, making it a significant family and community reunion.

What is the story of Goddess Durga and Mahishasura?

The legend tells of the demon Mahishasura, who gained immense power and terrorized the heavens and earth. Unable to defeat him, the gods combined their divine energies to create Goddess Durga. She rode into battle on a lion and, after a fierce fight, slayed Mahishasura, restoring peace to the universe.

How to Observe Durga Puja

  1. Watch the drama of "Ram of Leela"

    The dramatic folk re-enactment of the life of King Rama and the slaying of Ravana is a must-see at any Durga Puja event.

  2. Visit a Durga Puja tableau or pandal

    Huge canopies are erected to present the tableau of Durga — and after offering prayers one can enjoy food and shopping at these pandals.

  3. Read the legends behind Durga Puja

    Most children love to hear the story of the slaying of Mahishasur and Ravana. The epic "Ramayana" is also a great read for both adults and children.

5 Amazing Facts About Durga Puja

  1. ​Durga never forgets to visit her home

    ​It's believed that Goddess Durga comes from heaven to her parent's house on Earth every year during Durga Puja. And so the Hindus, her family, entertain and pamper her by offering her foods, gifts, and prayers.

  2. Ravana is worshipped in some places

    While in most places, the effigies of Ravana are burned on Vijaydashmi, in a few places like Jodhpur and Mandya, Ravana is worshipped for his devotion to Lord Shiva.

  3. ​There are over 45,000 pandals in Kolkata

    ​During Durga Puja, in the city of Kolkata, Bengal, over 45,000 pandals are erected to host community Durga Pujas. Each pandal is more creative than the other!

  4. ​The Goddess has 10 hands

    ​Durga is often depicted as having 10 hands and this is symbolic of her various "shaktis" (powers). In each hand she holds a weapon or an object that depicts a certain virtue.

  5. Why ​Ravana had 10 heads

    Ravana's 10 heads represent his knowledge of the six "Shastras" and the four "Vedas." But some say they stand for the 10 bad qualities that plague human character. They are burned in his effigy on "Vijaydashmi" as good wins over evil!

Why Durga Puja is Important

  1. It celebrates the victory of good over evil

    And in doing so it restores our faith in all that is good and just.

  2. It's a time to fast and feast

    Some people fast for nine days, others feast on special dishes that are cooked during this festival. Everyone is free to celebrate in their own way.

  3. It's a vibrant and fun festival

    Dandiya dances, music concerts, food fairs, and religious dramas; these are all a part of Durga Puja — making it a fortnight full of fun events.

Durga Puja dates

Year Date Day
2025 September 28–October 2 Sunday–Thursday
2026 October 17–21 Saturday–Wednesday