- Categories:
- Special Interest
- Tags:
- AmericanChocolateDessert
- Where:
- United States
- Date change rule:
- Every May 18
- Holiday emoji:
- 🧡
I Love Reese’s Day, observed every May 18, celebrates the iconic Reese’s Peanut Butter Cup. This holiday, created by Hershey’s in 2010 after a fan petition, honors the beloved candy’s rich history and irresistible flavor. Join millions of fans: grab a cup, bake a treat, or share your Reese’s love on social media!
Want to sponsor I Love Reese's Day? Learn how
Expected I Love Reese's Day Deals
While we wait for official 2027 promotions to drop, history shows that I Love Reese’s Day often brings sweet deals across the country. Major retailers like Walmart, Target, and CVS typically feature significant discounts on various Reese’s products, from classic peanut butter cups to seasonal innovations and larger shareable bags. Fast-food chains such as Dairy Queen, Burger King, and even some local ice cream parlors have previously offered Reese’s-themed desserts, milkshakes, or special sundaes. Keep an eye on Hershey’s official channels for special announcements, limited-edition merchandise, and perhaps even online contests. Smaller candy shops and local bakeries might also create unique Reese’s-inspired treats, like cookies, brownies, or custom cakes. Don’t forget to check grocery store circulars for buy-one-get-one offers on your favorite Reese’s varieties. We will update this page with confirmed live deals as May 18 approaches.
Platform Guide for I Love Reese's Day
TikTok
Tag @www.nationaltoday.com and use #ILoveReesesDay. Film a taste test of different Reese’s products or create a quick recipe featuring the iconic candy.
Tag @nationaltoday_ and use #ILoveReesesDay. Share vibrant photos of your favorite Reese’s treats or a creative dessert you’ve made with them.
Mention National Today (facebook.com/nationaltoday) and use #ILoveReesesDay. Post a poll asking fans their favorite Reese’s product or share a memory of enjoying Reese’s.
I Love Reese's Day Hero
H.B. Reese
History of I Love Reese's Day
The creation of I Love Reese’s Day is credited to “The Hershey Company.” The month of May was chosen because of its position between March and July, during which National Peanut Butter Lover’s Day and Chocolate Day are respectively celebrated.
Reese’s Peanut Butter Cup was created by Harry Burnett Reese — a former employee of the Hershey Company. In 1917, Reese began working on a dairy farm owned by Hershey but later began working at the company’s candy factory during the 1920s. During this time, Reese began making candy in the basement of his Hershey home.
The chocolate Reese used in coating his candy was supplied by “The Hershey Company.” His candy-making business became so successful, that he resigned from Hershey and founded the “H.B Reese Candy Company” in 1923. However, he maintained a close relationship with his former employer. Reese’s candy company succeeded in creating a wide variety of candies but his famous Peanut Butter Cups weren’t produced until 1928. These ended up becoming his best-selling product. They were nicknamed ‘penny cups’ as they were sold for only a penny apiece.
When Reese passed away in 1956, his company passed to his six male children. However, in 1963, they sold the “H.B Reese Candy Company” to “Hershey’s Chocolate Company” for $23.5 million in stock. Those shares are now worth more than a billion dollars.
I Love Reese's Day timeline
Harry Burnett Reese begins working on a dairy farm owned by Hershey.
The “H.B Reese Candy Company” is founded by Harry Burnett Reese.
H.B Reese creates Reese’s Peanut Butter Cup, selling them for a penny a piece.
“The H.B Reese Candy Company” is sold to Hershey’s Chocolate Company.
How Businesses Can Celebrate I Love Reese's Day
Local businesses can sweeten their offerings for I Love Reese’s Day by incorporating the iconic candy into their products. Bakeries can feature Reese’s Peanut Butter Cup cookies, cupcakes, or custom cakes. Ice cream shops can create special Reese’s sundaes or milkshakes, perhaps even a limited-time flavor. Coffee shops might offer a ‘Reese’s Swirl’ latte or a hot chocolate topped with crushed peanut butter cups. Retail stores could set up eye-catching displays of Reese’s products, offering discounts or running a ‘guess the number of Reese’s in the jar’ contest to engage customers.
I Love Reese's Day FAQs
When is I Love Reese's Day?
In 2027, I Love Reese’s Day is observed on Tuesday, May 18, offering another perfect opportunity to indulge in the beloved candy.
How popular are Reese's Peanut Butter Cups?
With millions of units sold annually, Reese’s Peanut Butter Cups continue to be a dominant force in the candy market, beloved by consumers for their unique flavor combination.
How many varieties of Reese's products are there?
From miniature cups to giant bars, and even cereals and spreads, Reese’s offers dozens of product variations, constantly innovating to bring new chocolate and peanut butter experiences to fans.
What is the history of Reese's Peanut Butter Cups?
The H.B. Reese Candy Company was founded in 1923, and the iconic peanut butter cups were introduced five years later. In 1963, Hershey’s acquired the company, ensuring the widespread distribution and continued success of the beloved candy.
I Love Reese's Day Activities
Eat a peanut butter cup
Celebrate by treating yourself to a sweet peanut butter cup. Don’t eat alone, share with someone you love!
Study the process
Ever wondered about how your favorite candy is made? Satisfy your curiosity by watching videos or reading articles about how candy, especially Reese’s, is made!
Use the hashtag
We want more people to learn about this chocolatey holiday! Share this article and add the hashtag #reesesday.
5 Interesting Facts About Chocolate
Obtained from seeds
Chocolate is obtained from cacao beans from the tropical cacao tree.
Chocolate contains antibacterial properties
‘Cocoa’ — from which chocolate is made — contains antibacterial agents that are capable of preventing tooth decay and the growth of bacteria.
Cacao beans were once a currency
Cacao beans were once so valued and highly prized that they were used by the Aztecs as a money currency.
Chocolate lowers fat
According to a study conducted by the University of Grenada in 2013, chocolate has been proven to lower levels of fat in the body.
It takes a village
Making just one pound of chocolate requires about 400 cocoa beans.
Why We Love I Love Reese's Day
We love chocolate!
Who doesn’t love chocolate? We love this holiday because it celebrates one of the most well-known chocolates in the U.S.!
We love H.B Reese’s ingenuity
What would chocolate lovers do without Reese’s peanut butter cups? We appreciate the ingenuity of H.B Reese in creating a new and unique piece of candy that’s been charming people ever since its creation.
We love the peaceful merger
We love the peaceful merger between the “H.B Reese Candy Company” and the “Hershey Company.” It’s more admirable because Reese himself was once an employee of “The Hershey Company.”
Social Media Tips for I Love Reese's Day
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