- Categories:
- Food & Beverage
- Tags:
- BakingDessertSweet Food
- Where:
- United States
- Date change rule:
- Every May 11
- Holiday emoji:
- 🧁
Hostess CupCake Day celebrates the beloved snack cake every May 11. This day commemorates the original sale of the iconic chocolate cupcake in 1919, a treat that has delighted generations with its distinctive white squiggle and creamy filling. Grab a box, share with friends, and relive a nostalgic moment.
Want to sponsor Hostess CupCake Day? Learn how
Expected Hostess CupCake Day Deals
While we await official 2027 promotions, history shows that Hostess Brands often rolls out special offers or limited-edition flavors around this time. Look for discounts at major grocery retailers like Walmart, Kroger, and Target, particularly on multi-packs of Hostess CupCakes. Convenience stores such as 7-Eleven and Circle K may feature buy-one-get-one deals or combo offers with beverages. Additionally, online snack retailers like Boxed or CandyStore.com could offer bulk discounts. We will update this page with confirmed live deals as May 11 approaches.
Platform Guide for Hostess CupCake Day
TikTok
Tag @www.nationaltoday.com and use #HostessCupCakeDay. Film a taste test, a creative recipe, or a nostalgic unboxing of the classic snack.
Tag @nationaltoday_ and use #HostessCupCakeDay. Share visually appealing photos of your CupCakes, perhaps styled with other desserts or as part of a retro snack spread.
Mention National Today (facebook.com/nationaltoday) and use #HostessCupCakeDay. Share your favorite Hostess CupCake memory or a story about how this snack has been part of your life.
Hostess CupCake Day Hero
James Dewar
History of Hostess CupCake Day
Hostess CupCakes were sold for the first time on May 10, 1919. The first commercially-produced cupcake, Hostess CupCakes were produced by the Taggart Baking Company. They were originally called Chocolate Cup Cake. At the onset, two Hostess CupCakes were priced at five cents. The cupcakes had a variety of toppings, including malted milk or vanilla icing. During the 1940s, an orange-flavored cupcake was added to the mix.
However, it was during the 1950s that Hostess CupCakes took on the distinct identity that it still has today.
D.R “Doc” Rice, an employee at Hostess, was assigned the task of further developing the cupcake. He came up with the idea of including white squiggles on top of the cupcake to make it unique from other cupcake brands. Utilizing a new machine that was used to make Twinkles, another Hostess product, vanilla crème filling was also added to the cupcake. This new and improved cupcake was first test-marketed in the state of Detroit. By 1988, 400 million Hostess CupCakes were sold in just one year. This number shot up to 600 million cupcakes in 2011.
In 1925, the Taggart Baking Company was bought by Continental Baking, and later renamed Hostess CupCakes. Unfortunately, the company declared bankruptcy in 2012 but thankfully, was purchased by Apollo Global Management the following year. Now called Hostess Brands, Hostess CupCakes are still being produced and sold today, along with other Hostess products like Ding Dongs, Coffee Cakes, Twinkies, Brownies, Snoballs, Crispy Minis, Baby Bundts, and so on. It is marvelous to know that one can eat something developed 103 years ago that remains delicious.
Hostess CupCake Day timeline
The first Hostess Cupcake is sold.
Hostess CupCakes are improved by including white squiggles and vanilla filling.
400 million Hostess CupCakes are sold in one year.
Apollo Global Management buys Hostess brands and bakeries.
A recipe for a giant Hostess Cupcake Cake is printed online, proving its continued popularity.
How Businesses Can Celebrate Hostess CupCake Day
Local bakeries can offer limited-edition gourmet cupcakes inspired by the Hostess classic, perhaps with unique flavor twists or premium ingredients. Coffee shops might run a special combo deal with a Hostess CupCake and a beverage. Grocery stores can create nostalgic displays featuring Hostess products and encourage customers to share their favorite snack memories on social media.
Hostess CupCake Day FAQs
When is Hostess CupCake Day?
In 2027, Hostess CupCake Day will be observed on Tuesday, May 11. This mid-week celebration provides another opportunity to indulge in the beloved chocolate cupcake with its distinctive white squiggle.
How many Hostess CupCakes are sold annually?
Hostess CupCakes continue to be a top-selling snack, with sales figures from 2011 indicating around 600 million units sold annually. The brand consistently ranks among the most recognized and consumed snack cakes in the United States.
What makes Hostess CupCakes iconic?
The distinctive design, featuring seven white squiggles on top of a chocolate-frosted cupcake, sets the Hostess CupCake apart. This visual signature, combined with its classic flavor profile, defines its status as an American snack icon.
When was the Hostess CupCake first sold?
Hostess CupCakes made their debut on May 11, 1919, starting a century-long tradition of delighting snack lovers. The initial product was a simple chocolate cupcake with frosting, which quickly became a national favorite.
Hostess CupCake Day Activities
Buy a Hostess CupCake
Celebrate by going to a store near you and buying a delicious Hostess Cupcake. Don’t eat alone, share with someone!
Learn how it’s made
Curious about how this delectable snack is made? There are fascinating videos on the internet depicting what ingredients go into the process and the technology used to make it!
Use the hashtag
Share what you’ve learned by posting this article on social media. Use the hashtag #hostesscupcakeday to reach more people.
5 Steps For Making Cupcakes At Home
Buy ingredients
You’ll need the following ingredients for making a simple cupcake: flour, baking powder, salt, butter, sugar, vegetable oil, milk, eggs, and flavoring.
Prepare instruments
Next, preheat your oven to 350 degrees Fahrenheit and put liners into your cupcake pan or tins.
Mix ingredients
Start by mixing all the wet ingredients in a large bowl, and mixing the dry ingredients in another bowl.
Combine wet and dry
Gently mix the dry ingredients with the wet ingredients until you achieve a smooth consistency.
Bake
Pour your cupcake mix into the tins, bake for 15 to 18 minutes, and enjoy!
Why We Love Hostess CupCake Day
We love cupcakes
Who doesn’t love cupcakes? Yummy, soft and delicious, they’re one of the world’s most well-loved snacks.
We love creativity
We love the creativity of Hostess CupCakes! From the rich brown color to the white line of squiggles and the creamy filling, there’s something unique and fun about Hostess CupCakes.
We love history
Hostess CupCake Day is a fantastic way to drum up more publicity for Hostess CupCakes. More publicity means more sales! Since we form part of an eating tradition of more than a century, we really can celebrate!
Social Media Tips for Hostess CupCake Day
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