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Hostess CupCake Day – May 11, 2023

Hostess CupCake Day is celebrated annually on May 11 to commemorate the day the first Hostess CupCake was sold in 1919. Produced by the Taggart Baking Company, Hostess CupCakes were originally known as Chocolate Cup Cakes. Hostess CupCakes became so popular that in 1988 alone, 400 million of these cupcakes were sold. The number skyrocketed to 600 million in 2011. After several mergers and acquisitions, Hostess Cupcakes are now produced by Hostess Brands and are still a fan favorite in the cupcake world.

History of Hostess CupCake Day

Hostess CupCakes were sold for the first time on May 10, 1919. The first commercially-produced cupcake, Hostess CupCakes were produced by the Taggart Baking Company. They were originally called Chocolate Cup Cake. At the onset, two Hostess CupCakes were priced at five cents. The cupcakes had a variety of toppings, including malted milk or vanilla icing. During the 1940s, an orange-flavored cupcake was added to the mix.
However, it was during the 1950s that Hostess CupCakes took on the distinct identity that it still has today.

D.R “Doc” Rice, an employee at Hostess, was assigned the task of further developing the cupcake. He came up with the idea of including white squiggles on top of the cupcake to make it unique from other cupcake brands. Utilizing a new machine that was used to make Twinkles, another Hostess product, vanilla crème filling was also added to the cupcake. This new and improved cupcake was first test-marketed in the state of Detroit. By 1988, 400 million Hostess CupCakes were sold in just one year. This number shot up to 600 million cupcakes in 2011.

In 1925, the Taggart Baking Company was bought by Continental Baking, and later renamed Hostess CupCakes. Unfortunately, the company declared bankruptcy in 2012 but thankfully, was purchased by Apollo Global Management the following year. Now called Hostess Brands, Hostess CupCakes are still being produced and sold today, along with other Hostess products like Ding Dongs, Coffee Cakes, Twinkies, Brownies, Snoballs, Crispy Minis, Baby Bundts, and so on. It is marvelous to know that one can eat something developed 103 years ago that remains delicious.

Hostess CupCake Day timeline

1919
Hostess CupCakes are Produced

The first Hostess Cupcake is sold.

1950
They’re Improved

Hostess CupCakes are improved by including white squiggles and vanilla filling.

1988
Hostess Makes Huge Sales

400 million Hostess CupCakes are sold in one year.

2013
Apollo Global Buys Hostess

Apollo Global Management buys Hostess brands and bakeries.

2021
A Hostess CupCake Cake

A recipe for a giant Hostess Cupcake Cake is printed online, proving its continued popularity.

Hostess CupCake Day FAQs

Who invented cupcakes?

Though Hostess claims it produced the first commercially-packaged cupcakes, credit for including the first cupcake recipe in a cookbook goes to Amelia Simmons.

Are there vegan cupcakes?

Yes, there are vegan cupcake recipes.

What is the most popular cupcake flavor?

Vanilla and chocolate are the most popular cupcake flavors.

Hostess CupCake Day Activities

  1. Buy a Hostess CupCake

    Celebrate by going to a store near you and buying a delicious Hostess Cupcake. Don’t eat alone, share with someone!

  2. Learn how it’s made

    Curious about how this delectable snack is made? There are fascinating videos on the internet depicting what ingredients go into the process and the technology used to make it!

  3. Use the hashtag

    Share what you’ve learned by posting this article on social media. Use the hashtag #hostesscupcakeday to reach more people.

5 Steps For Making Cupcakes At Home

  1. Buy ingredients

    You’ll need the following ingredients for making a simple cupcake: flour, baking powder, salt, butter, sugar, vegetable oil, milk, eggs, and flavoring.

  2. Prepare instruments

    Next, preheat your oven to 350 degrees Fahrenheit and put liners into your cupcake pan or tins.

  3. Mix ingredients

    Start by mixing all the wet ingredients in a large bowl, and mixing the dry ingredients in another bowl.

  4. Combine wet and dry

    Gently mix the dry ingredients with the wet ingredients until you achieve a smooth consistency.

  5. Bake

    Pour your cupcake mix into the tins, bake for 15 to 18 minutes, and enjoy!

Why We Love Hostess CupCake Day

  1. We love cupcakes

    Who doesn’t love cupcakes? Yummy, soft and delicious, they’re one of the world’s most well-loved snacks.

  2. We love creativity

    We love the creativity of Hostess CupCakes! From the rich brown color to the white line of squiggles and the creamy filling, there’s something unique and fun about Hostess CupCakes.

  3. We love history

    Hostess CupCake Day is a fantastic way to drum up more publicity for Hostess CupCakes. More publicity means more sales! Since we form part of an eating tradition of more than a century, we really can celebrate!

Hostess CupCake Day dates

YearDateDay
2023May 11Thursday
2024May 11Saturday
2025May 11Sunday
2026May 11Monday
2027May 11Tuesday

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