Farmer Day – June 24, 2026

Categories:
Tags:
AppreciationCultural
Where:
Peru
Date change rule:
Every June 24
Holiday emoji:
👨‍🌾

Farmer Day, known as Dia del Campesino, celebrates agricultural workers every June 24, particularly in Peru. This day pays tribute to the dedicated farmers who provide food to communities. Learn about its rich cultural roots, explore ways to support local agriculture, and discover how to express gratitude for their essential work.

Want to sponsor Farmer Day? Learn how

Expected Farmer Day Deals

Farmer Day, a recognition holiday, inspires various forms of appreciation rather than commercial deals. Local businesses and communities often organize events to support farmers, such as special markets featuring local produce, or fundraising initiatives for agricultural development. Organizations like the National Farmers Union and American Farm Bureau Federation may highlight policy initiatives or educational campaigns. Expect local co-ops and farm-to-table restaurants to promote special menus or offer discounts to farmers. We will update this page with confirmed live programs as June 24 approaches.

Platform Guide for Farmer Day

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #FarmerDay. Share stories of local farmers or agricultural innovations.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #FarmerDay. Post photos from local farmers’ markets or share recipes using fresh produce.

Instagram

Tag @nationaltoday_ and use #FarmerDay. Share visually appealing content showcasing the beauty of farms and the hard work of farmers.

Social Media Tips for Farmer Day

Individuals

Visit your local farmers' market to purchase fresh produce directly from farmers, or share a meal made with locally sourced ingredients to show appreciation.

Creators

Produce short-form video content highlighting a 'day in the life' of a local farmer, or interview agricultural experts about sustainable farming practices.

Brands

Launch a 'support local farmers' campaign, offering special promotions on products made with regional ingredients, or partner with agricultural organizations for a donation drive.

Partners & Brands for Farmer Day

  1. John Deere

    Founded in 1837 in Grand Detour, Illinois, John Deere is a global leader in agricultural machinery. The company provides tractors, combines, and other equipment essential to modern farming, supporting farmers worldwide.

  2. Tyson Foods

    Established in 1935 by John W. Tyson, Tyson Foods is one of the world's largest food companies. They partner with thousands of independent farmers to source poultry, beef, and pork, playing a crucial role in the agricultural supply chain.

  3. National Farmers Union

    Founded in 1902, the National Farmers Union is a U.S. advocacy organization representing family farmers and ranchers. They champion policies that ensure fair prices, promote sustainable agriculture, and protect rural communities.

  4. Agri-Mark / Cabot Creamery

    Agri-Mark is a dairy farmer cooperative owned by more than 750 farm families in New England and New York. Their Cabot Creamery brand is renowned for its dairy products, showcasing the quality of farmer-owned operations.

  5. Monsanto (now Bayer Crop Science)

    Originally founded in 1901, Monsanto became a leading agricultural biotechnology corporation. Now part of Bayer, it develops seeds, herbicides, and other crop solutions aimed at improving agricultural productivity and sustainability.

  6. Farmer Brothers Coffee

    Founded in 1912 by Roy E. Farmer, Farmer Brothers Coffee is a national coffee roaster, wholesaler, and distributor. They work directly with coffee bean farmers globally, emphasizing ethical sourcing and quality.

  7. Farm Credit System

    Established in 1916, the Farm Credit System is a nationwide network of borrower-owned lending institutions. It provides credit and related services to farmers, ranchers, and rural businesses, supporting agricultural growth.

Farmer Day Hero

Tupac Amaru II (José Gabriel Condorcanqui)

José Gabriel Condorcanqui, known as Tupac Amaru II, was an indigenous Peruvian cacique who led a large Andean rebellion against Spanish rule in the late 18th century. His movement, rooted in the grievances of indigenous farmers and laborers, sought to improve their conditions and challenged colonial exploitation. Though ultimately defeated, his legacy as a symbol of resistance and advocate for the rights of campesinos endures in Peru and across Latin America.

History of Farmer Day

Farmer Day was first established in Peru in 1930 under the name Dia del Indio (Day of the Indian) by then-President Augusto B. Leguia, to honor Peru’s Indigenous people as a whole. The day was renamed Dia del Campesino (Day of the Farmer) by dictator General Juan Velasco Alvarado in 1969. As a bonus, General Alvarado also enacted the Agrarian Reform Law, which helped diversify the country’s land ownership and end forced Indigenous labor.

Currently, agriculture in Peru only makes up around 13% of the country’s gross domestic product. Yet almost a third of the population is employed in the agricultural sector. There are also currently 2.2 million small and medium-sized farms in the country.

Peru’s agricultural production is extremely diversified. The South American Andes region was one of the most prolific places for plant domestication throughout the Neolithic period. To fill their bountiful terrain, the ancient Andeans cultivated and employed about 120 different plant species — which was almost ten times more than other ancient civilizations such as China and Egypt.

As a result, Peru and the neighboring Andean region are noted for their incredible agricultural diversity. It is, for example, one of the world’s greatest producers of artichokes, as well as rice, bananas, grapes, sugarcane, maize, and cassava. Asparagus, avocado, blueberries, potatoes, pineapples, coffee, and cocoa are among the country’s main agricultural exports. Peru’s vital position in the global food supply system is highlighted by the diversity of its output. Thus, Dia del Campesino is important as it is a formal appreciation of Peruvian farmers and agricultural workers and their efforts to preserve the land’s biodiversity and support the economy.

Farmer Day timeline

1920
Protected by National Law

President Augusto B. Leguia enacts the Peruvian constitution, formally recognizing Peru's Indigenous people as legal entities.

1930
Farmer Day Began as an Indigenous Holiday

Leguia established The Day of the Indian.

1969
Alvarado Changes the Holiday

Peruvian dictator Juan Velasco Alvarado renames the holiday Day of the Farmer.

1994
Protected By International Law

Peru ratifies the International Labor Organization's global Indigenous and Tribal People's Convention, ensuring Indigenous peoples are protected by international law to equality and human rights.

Farmer Day FAQs

When is Farmer Day?

Farmer Day, or Dia del Campesino, is observed annually on Wednesday, June 24, 2026. This day is a dedicated tribute to the essential agricultural workers who sustain communities.

How many farmers are there in the world?

According to the Food and Agriculture Organization (FAO) of the United Nations, there are approximately 608 million family farms globally. These farms produce about 80% of the world’s food in value terms.

What is the economic impact of agriculture?

Agriculture, food, and related industries contributed $1.44 trillion to U.S. gross domestic product (GDP) in 2023, representing 5.5% of the total. This highlights the immense economic significance of farming.

What is the significance of Dia del Campesino in Peru?

In Peru, Dia del Campesino is a national holiday celebrating the country’s indigenous and rural farmers. It originated from the Inca festival of Inti Raymi, honoring the sun god and agricultural cycles, later adapted to recognize modern farmers.

How to Observe Farmer Day

  1. Visit an agricultural fair

    Agricultural fairs can be found all around Peru during the day. If you happen to be in Peru for Farmer Day, this is your chance to witness and enjoy the fruits of Peruvian farmers' labor.

  2. Fly the flag

    Fly the national flag to showcase your love for Peru and everything it stands for. Farmer Day is a day that celebrates the best of what Peru has to offer, and is a show of appreciation for the people who make it what it is.

  3. Make some Peruvian dishes

    Learn some traditional Peruvian recipes and prepare Peruvian cuisine at home. The use of Peru's distinctive crops is the key to a successful Peruvian dinner. After all, there's no better way to honor Peruvian farmers' efforts than to consume some of their produce.

5 Facts About Peruvian Food To Chew On

  1. Peru is famous for its potatoes

    Over 3,000 varieties of potatoes are grown in the country.

  2. Guinea pigs are a delicacy

    Guinea pig is a staple meat for many Peruvians and contains more protein than llama meat.

  3. The origins of a staple global food

    The Lima bean, which originated in Peru, is named after the capital city, Lima.

  4. Their cuisine is a mix of cultures

    Many Peruvian recipes are influenced by Chinese, Japanese, and Southeast Asian cuisines, and many national dishes are now considered blends of all of them.

  5. A fruit with a distinctive taste

    Peru's authentic lucuma fruit is said to taste like ice cream.

Why Farmer Day is Important

  1. It calls for the respect of Indigenous communities

    Farmer Day is a way for Peru to show their appreciation for the roles its Indigenous population and culture have in contributing to the nation's identity and economy. As the original settlers of the land, they deserve to be treated with equal respect as all other people living in the country. Farmer Day is only one of the days Peru has in fulfilling that aim and has been successful in highlighting Indigenous farmers' plights.

  2. It is a way to show appreciation for farmers

    Farmers deserve our gratitude for all of their efforts because they play such an essential part in providing us with food. Our stores and markets would be devoid of quality produce if they were not present. A nation's culinary culture would not evolve without them. It is only just that their rights and efforts be honored, regardless of who or what they are.

  3. It highlights the importance and benefits of farming

    As more young people are drawn to the promise of working in cities, farming faces an increased risk of stagnation. This could be due to a variety of circumstances, including a lack of job opportunities, low income, or general indifference to what appears to be an outdated way of life. Farmer Day can serve as a rallying point for farmers and agricultural employees to express their concerns to the government to improve conditions and modify attitudes. As a result, future generations will be less deterred by this type of employment.

Farmer Day dates

Year Date Day
2026 June 24 Wednesday
2027 June 24 Thursday
2028 June 24 Saturday
2029 June 24 Sunday
2030 June 24 Monday