Candle Day – Dec. 6, 2026

Candle Day
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Candle Day lights up the first Saturday of December, offering the year’s most anticipated deals on beloved home fragrances. This annual event, primarily driven by Bath & Body Works, invites shoppers to stock up on their favorite scents. Prepare your shopping list and set your alarm to snag incredible savings.

Want to sponsor Candle Day? Learn how

Expected Candle Day Deals

As the first Saturday in December approaches, anticipation builds for Candle Day, primarily known for massive discounts at Bath & Body Works. Shoppers can expect three-wick candles to drop to their lowest prices of the year, often around $10-$12, a significant markdown from their usual $26.95. Other retailers like Yankee Candle, WoodWick, and Voluspa may also offer competitive sales on their popular lines. Look for deals on single-wick candles, wax melts, and home fragrance accessories from brands such as DW Home, Capri Blue, and Nest New York. We will update this page with confirmed live deals as December 5 approaches.

Platform Guide for Candle Day

Instagram

Tag @nationaltoday_ and use #CandleDay. Share your haul, favorite scents, and tips for snagging the best deals.

TikTok

Tag @www.nationaltoday.com and use #CandleDay. Film your shopping experience, unboxing videos, or creative ways to display your new candles.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #CandleDay. Join community discussions about must-have scents and share your shopping strategies.

Social Media Tips for Candle Day

Individuals

Plan your shopping strategy in advance by researching online product lists and arriving early to stores for the best selection.

Creators

Produce 'haul' videos showcasing your Candle Day purchases, offer scent recommendations, or create DIY candle decorating tutorials.

Brands

Host a flash sale on complementary home decor items, run a 'favorite scent' giveaway, or partner with influencers for unboxing content.

Top Brands for Candle Day

  1. Bath & Body Works

    Founded in 1990 in New Albany, Ohio, Bath & Body Works is a leading retailer of personal care and home fragrance products. Candle Day is their signature annual event, drawing massive crowds for deep discounts on their popular three-wick candles.

  2. Yankee Candle

    Established in 1969 by Michael Kittredge, Yankee Candle is one of the most recognized candle brands globally. Known for its wide array of seasonal and classic scents, the company offers various candle forms, including jar candles and wax melts.

  3. Capri Blue

    A lifestyle brand based in Mississippi, Capri Blue is renowned for its distinctive Volcano scent, a cult favorite. Their candles, diffusers, and beauty products are often found in boutiques and high-end retailers, known for their vibrant designs and long-lasting fragrances.

  4. Nest New York

    Founded by Laura Slatkin in 2009, Nest New York creates luxurious home fragrances, perfumes, and body care. Their sophisticated scents and elegant packaging have made them a staple in premium home fragrance, often featuring unique blends and essential oils.

  5. Diptyque

    The French luxury goods company Diptyque was founded in Paris in 1961 by three artists. Famous for its high-end scented candles, perfumes, and face and body care, Diptyque is recognized for its iconic oval label and unique, complex fragrances.

  6. Voluspa

    Founded in 1999 by Traci and Troy Arntsen, Voluspa is a California-based luxury home fragrance brand. Their candles are crafted from a proprietary coconut wax blend and feature exquisite packaging, making them popular for gifting and sophisticated home decor.

  7. DW Home

    DW Home offers a vast collection of scented candles known for their strong fragrance throw and diverse range of seasonal and everyday scents. The brand focuses on creating affordable yet high-quality candles that appeal to a broad consumer base.

Candle Day Hero

David Nevins

David Nevins is credited as the founder of Bath & Body Works, launching the brand in 1990 in New Albany, Ohio. His vision was to create a destination for affordable luxury in personal care and home fragrance. Under his leadership, Bath & Body Works grew into a retail giant, with Candle Day becoming one of its most anticipated and successful annual sales events.

History of Candle Day

Every year since the day’s 2013 inception, candle lovers across the nation gather on the first Saturday of December to take advantage of Bath & Body Works’ annual candle sale. Three wick candles that usually retail for around $25 will only be $9.50. Some locations will extend their operating hours so that they open earlier and close later, giving their customers ample time to go to the store and sniff out their favorite candles.

From the earliest of times, candle makers added scents to produce the best smelling candles. It started in China with their candle “time clocks”. Incense sticks were often inserted into the wax to add relaxing aromas. Sometimes incense was placed sporadically throughout the candle so that the scent was constantly changing. In the 1980s and 1990s, a rebirth in candle popularity became an international phenomenon, This was due partly to their decorative value, but also their ability to allow the stressed out, modern, over-worked homeowner an opportunity to create a relaxing environment using the aromatherapy of scented candles.

Bath & Body Works, an American retailer under the L Brands umbrella, was founded in 1990 in New Albany, Ohio. The company’s first store opened in a Cambridge, Massachusetts mall in September 1990. In 1997, a secondary brand called Bath & Body Works at Home was launched. Soon it was renamed to Slatkin before settling on the name we know it as today, White Barn Candle Company. The company launched a seasonal catalog, a website, and launched its first television commercial advertisement in 2006. Net sales as of January 28, 2006, were $2.3 billion, significantly higher than all other L Brand companies other than Victoria’s Secret.

Candle Day timeline

1990
Bath & Body Works

American retailer company Bath & Body Works opened in New Albany, Ohio. 

1998
White Barn Candle Company

L Company converted several Bath & Body Works into White Barn Candle Company locations to launch their home fragrance brand.

2013
Bath & Candle Works

The first Bath & Body Works Candle Day was held, offering huge discounts, and established White Barn Candle Company as a brand exclusive to Bath & Body Works later in the year.

2019
Candle crash

Due to high traffic, thousands of online Bath & Body Works shoppers faced issues with the site crashing and glitching while trying to pay for their selections.

How Businesses Can Celebrate Candle Day

Local businesses can capitalize on Candle Day’s buzz by offering complementary products or services. Home decor stores could run promotions on candle holders, diffusers, or cozy throws. Small boutiques might host ‘scent pairing’ workshops or collaborate with local candle makers for exclusive releases. Even coffee shops could offer discounts to shoppers flashing their Bath & Body Works receipts, creating a festive shopping atmosphere.

Candle Day FAQs

When is Candle Day?

Candle Day 2026 falls on Saturday, December 5. This annual event, known for its significant discounts on candles, always takes place on the first Saturday of December.

How many Bath & Body Works stores are there?

As of early 2024, Bath & Body Works operates over 1,780 stores across North America, with additional locations internationally. This extensive retail footprint ensures widespread access to Candle Day deals for millions of shoppers.

How popular are scented candles in the US?

The scented candle market in the US is substantial, valued at over $3 billion annually, with a significant portion of households regularly purchasing them. This popularity underscores why events like Candle Day draw such immense consumer interest.

What are the most popular candle scents?

Popular candle scents often include vanilla, lavender, fresh linen, and seasonal aromas like pumpkin spice and pine. These classic fragrances consistently top sales charts, especially during major shopping events.

Candle Day Activities

  1. Stock up on your favorite scents

    This is the moment when you can buy enough Mango Coconut candles to last you through the Winter. Buy five candles for the price of two and wonder for the rest of the day if you saved way more money than you were supposed to.

  2. Purchase something new

    Once we discover our favorite scent, we don't like to stray too far from it. This Candle Day, take advantage of the sale to try a new scent. If you don't like it, then at least you didn't pay full price! 

  3. Light 'em up!

    You've got your candles and placed them strategically (and safely) around your home. Now's the time to light them up and inhale the smell of sweet tranquility.

Why We Love Candle Day

  1. They're relaxing

    Though aromatherapy isn't exactly a proven science, something about the smell of burning scented wax in your home is soothing and relaxing, especially lit right after a long day at the office when all you want to do is decompress and let your mind have a much needed break.

  2. They make our homes smell good

    Pets, children, just everyday living can make our homes a little funky. Especially if you live in a small apartment with not much circulation. Sometimes we need to get rid of the funk that comes with existing in a space, and that's where candles can help. A deep cleaning is pretty helpful too though, but how are we supposed to find the time for that?

  3. They're decorative

    A vibrant candle on your coffee table or living room bookcase can double as a statement piece that brings the whole room together as well as a source of fragrant paradise!

Candle Day dates

Year Date Day
2025 December 6 Saturday
2026 December 5 Saturday
2027 December 4 Saturday
2028 December 2 Saturday