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Candle Day lights up the first Saturday of December, offering the year’s most anticipated deals on beloved home fragrances. This annual event, primarily driven by Bath & Body Works, invites shoppers to stock up on their favorite scents. Prepare your shopping list and set your alarm to snag incredible savings.
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Expected Candle Day Deals
As the first Saturday in December approaches, anticipation builds for Candle Day, primarily known for massive discounts at Bath & Body Works. Shoppers can expect three-wick candles to drop to their lowest prices of the year, often around $10-$12, a significant markdown from their usual $26.95. Other retailers like Yankee Candle, WoodWick, and Voluspa may also offer competitive sales on their popular lines. Look for deals on single-wick candles, wax melts, and home fragrance accessories from brands such as DW Home, Capri Blue, and Nest New York. We will update this page with confirmed live deals as December 5 approaches.
Platform Guide for Candle Day
Tag @nationaltoday_ and use #CandleDay. Share your haul, favorite scents, and tips for snagging the best deals.
TikTok
Tag @www.nationaltoday.com and use #CandleDay. Film your shopping experience, unboxing videos, or creative ways to display your new candles.
Mention National Today (facebook.com/nationaltoday) and use #CandleDay. Join community discussions about must-have scents and share your shopping strategies.
Candle Day Hero
David Nevins
History of Candle Day
Every year since the day’s 2013 inception, candle lovers across the nation gather on the first of December to take advantage of Bath & Body Works’ annual candle sale. Three wick candles that usually retail for around $25 will only be $9.50. Some locations will extend their operating hours so that they open earlier and close later, giving their customers ample time to go to the store and sniff out their favorite candles.
From the earliest of times, candle makers added scents to produce the best smelling candles. It started in China with their candle “time clocks”. Incense sticks were often inserted into the wax to add relaxing aromas. Sometimes incense was placed sporadically throughout the candle so that the scent was constantly changing. In the 1980s and 1990s, a rebirth in candle popularity became an international phenomenon, This was due partly to their decorative value, but also their ability to allow the stressed out, modern, over-worked homeowner an opportunity to create a relaxing environment using the aromatherapy of scented candles.
Bath & Body Works, an American retailer under the L Brands umbrella, was founded in 1990 in New Albany, Ohio. The company’s first store opened in a Cambridge, Massachusetts mall in September 1990. In 1997, a secondary brand called Bath & Body Works at Home was launched. Soon it was renamed to Slatkin before settling on the name we know it as today, White Barn Candle Company. The company launched a seasonal catalog, a website, and launched its first television commercial advertisement in 2006. Net sales as of January 28, 2006, were $2.3 billion, significantly higher than all other L Brand companies other than Victoria’s Secret.
Candle Day timeline
American retailer company Bath & Body Works opened in New Albany, Ohio.
L Company converted several Bath & Body Works into White Barn Candle Company locations to launch their home fragrance brand.
The first Bath & Body Works Candle Day was held, offering huge discounts, and established White Barn Candle Company as a brand exclusive to Bath & Body Works later in the year.
Due to high traffic, thousands of online Bath & Body Works shoppers faced issues with the site crashing and glitching while trying to pay for their selections.
How Businesses Can Celebrate Candle Day
Local businesses can capitalize on Candle Day’s buzz by offering complementary products or services. Home decor stores could run promotions on candle holders, diffusers, or cozy throws. Small boutiques might host ‘scent pairing’ workshops or collaborate with local candle makers for exclusive releases. Even coffee shops could offer discounts to shoppers flashing their Bath & Body Works receipts, creating a festive shopping atmosphere.
Candle Day FAQs
When is Candle Day?
Candle Day 2026 falls on Saturday, December 5. This annual event, known for its significant discounts on candles, always takes place on the first Saturday of December.
How many Bath & Body Works stores are there?
As of early 2024, Bath & Body Works operates over 1,780 stores across North America, with additional locations internationally. This extensive retail footprint ensures widespread access to Candle Day deals for millions of shoppers.
How popular are scented candles in the US?
The scented candle market in the US is substantial, valued at over $3 billion annually, with a significant portion of households regularly purchasing them. This popularity underscores why events like Candle Day draw such immense consumer interest.
What are the most popular candle scents?
Popular candle scents often include vanilla, lavender, fresh linen, and seasonal aromas like pumpkin spice and pine. These classic fragrances consistently top sales charts, especially during major shopping events.
Candle Day Activities
Stock up on your favorite scents
This is the moment when you can buy enough Mango Coconut candles to last you through the Winter. Buy five candles for the price of two and wonder for the rest of the day if you saved way more money than you were supposed to.
Purchase something new
Once we discover our favorite scent, we don't like to stray too far from it. This Candle Day, take advantage of the sale to try a new scent. If you don't like it, then at least you didn't pay full price!
Light 'em up!
You've got your candles and placed them strategically (and safely) around your home. Now's the time to light them up and inhale the smell of sweet tranquility.
Why We Love Candle Day
They're relaxing
Though aromatherapy isn't exactly a proven science, something about the smell of burning scented wax in your home is soothing and relaxing, especially lit right after a long day at the office when all you want to do is decompress and let your mind have a much needed break.
They make our homes smell good
Pets, children, just everyday living can make our homes a little funky. Especially if you live in a small apartment with not much circulation. Sometimes we need to get rid of the funk that comes with existing in a space, and that's where candles can help. A deep cleaning is pretty helpful too though, but how are we supposed to find the time for that?
They're decorative
A vibrant candle on your coffee table or living room bookcase can double as a statement piece that brings the whole room together as well as a source of fragrant paradise!
Candle Day dates
| Year | Date | Day |
|---|---|---|
| 2025 | December 6 | Saturday |
| 2026 | December 5 | Saturday |
| 2027 | December 4 | Saturday |
| 2028 | December 2 | Saturday |
Social Media Tips for Candle Day
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