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TueNov 30

Giving Tuesday – November 30, 2021

Every year, on the Tuesday after Thanksgiving, people take the time to kick off the holiday season by giving back to their community. Whether it is donating money to a charitable cause or volunteering, Giving Tuesday is a day set to benefit the community.

History of Giving Tuesday

Giving Tuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. The holiday was first announced in September 2012, two months prior to the first Giving Tuesday occurring on November 27. The announcement was made by the technology website, Mashable. The purpose of the day is to inspire people and companies to take action, just like Black Friday and Cyber Monday created a framework for retailers to sell merchandise.

Shortly before and after November 27, 2012, Giving Tuesday was covered by “The Washington Post,” the White House official blog, ABC News, and “Huffington Post.” Forbes also used the occasion to publish a guide on effective giving.

In 2013, Mashable partnered with Google+ to hold a ‘hangout-a-thon’ for Giving Tuesday. The holiday received coverage on many philanthropy information websites, including “The Chronicle of Philanthropy” and Charity Navigator. “The Chronicle of Philanthropy” article highlighted a donation by Good Ventures to GiveDirectly, Google’s hangout-a-thon, and matching grants announced by the Case Foundation. Charitable giving on Giving Tuesday in 2013 was approximately twice the value of that in 2012, with over 7,000 participating nonprofits.

For the 2018 holiday occurrence, Facebook and PayPal announced they’d match up to $7 million in donations to United States nonprofits on a first come first serve basis. The match limit was hit after only an hour, with an announcement saying the match was achieved within seconds. A total of $125 million was raised via Facebook on Giving Tuesday, the highest for a single day on the platform.

Giving Tuesday timeline

2012
A Day to Give Back

Giving Tuesday is created by technology companies Mashable, Skype, and Cisco.

2014
Real-Time Efforts

The Giving Tuesday movement launches Giving Tower, a fundraising app that allows people to see the world's charitable efforts grow in real time. 

2017
A Dollar for a Dollar

The Bill and Melinda Gates Foundation announces $2 million in matching for donations to fundraisers on Facebook, ultimately raising $45 million.

2018
A Charitable Record

$400 million is raised in total for Giving Tuesday, a new record for the holiday. 

Giving Tuesday - Survey Results

Data gathered by a top Philadelphia Marketing Agency:

Giving Tuesday FAQs

Why should you give on Giving Tuesday?

Three reasons to give on Giving Tuesday are:
  1. It provides personal satisfaction.
  2. You’re helping someone who needs it.
  3. Your contribution might inspire others to give, too.

How do I participate in Giving Tuesday?

You can participate in Giving Tuesday by finding an online fundraising site to contribute to or donating to your favorite charities and nonprofits.

Where can I donate on Giving Tuesday?

A few fundraising sites you can visit are:
  1. Fundly
  2. Classy
  3. GoFundMe
  4. YouCaring
You can also walk down to your local animal shelter and donate pet food, beds, and toys.

Giving Tuesday Activities

  1. Donate to your favorite charity

    With an abundance of causes to support, there are many options for people to donate to charity. You can mail in a check, drop off some money, or even click 'Donate' from the comfort of your desk.

  2. Volunteer

    We sometimes forget that one helpful way of giving back is by volunteering. Contact a local hospital, shelter, or nonprofit ahead of time and see how you can help. 

  3. Donate clothes/shoes

    That sweater you swore you would wear this fall (which never saw the light of day), can be of use to someone in need. Go through your closet and donate any articles of clothing you know you're not going to wear again (or ever).

5 Heartwarming Facts About Giving Tuesday

  1. 3.6 million total online gifts in 2018

    Even if we're not donating to fundraisers or nonprofits, we can still give to the people we love — this philosophy was proven in 2018 by a total of 3.6 million online gifts purchased specifically for Giving Tuesday, which occurs very close to Christmas and Chanukah.

  2. 1 million social media mentions in 2017

    Nothing spreads the word faster than social media, which is probably why Giving Tuesday has been such a successful charity holiday — in 2017, the day had over 1 million mentions on social media from people using the hashtag #GivingTuesday.

  3. $10 million raised in 2012

    Pretty good for their very first year, Giving Tuesday raised a little over $10 million dollars on their very first celebration of the day in 2012 — sure, this seems very little in comparison to the $400 million raised in 2018, but for a day that was only announced two months prior, $10 million is a huge achievement.

  4. $2.47 billion donated to nonprofits in 2020

    An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on Giving Tuesday in 2020.

  5. $1.97 billion total donations in 2019

    The estimated total of online and offline giving in the United States on Giving Tuesday 2019 was $1.97 billion.

Why We Love Giving Tuesday

  1. It makes us feel good

    Whether you admit it or not, the holiday season can get the best of us. Especially when our main stressor is what gift to get that certain family member. If we splurge on materialist goods, giving back to a charitable cause takes some of that guilt away.

  2. We can help those in need

    By volunteering at a local community center or donating money to our favorite organization, we're able to help those in need. You can provide a warm meal at the local soup kitchen or even clean drinking water by donating $5.

  3. Anyone can participate

    You don't have to be rich or in the Peace Corps to participate in Giving Tuesday, every small act counts. Donating $1 can make a huge impact on any cause.

Giving Tuesday dates

YearDateDay
2021November 30Tuesday
2022November 29Tuesday
2023November 28Tuesday
2024December 3Tuesday
2025December 2Tuesday

Let’s get social

Here are some special hashtags for the day.

#GivingTuesday #Charity #Donation #Philanthropy

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