Customer Experience Day, observed annually on May 15, was launched by Nextiva to honor the people and businesses dedicated to delivering amazing experiences. Whether it’s a thoughtful conversation, a seamless support interaction, or taking the opportunity to surprise and delight, customer experience (CX) has become the heartbeat of modern business. This day was created to spotlight those unsung heroes—from frontline workers to business leaders—who understand that CX isn’t just service, it’s strategy. It’s how brands win hearts, loyalty, and growth. Join the celebration and help elevate the standard of care across every industry.
History of Customer Experience Day
The idea behind Customer Experience Day was born from a simple but powerful shift: businesses no longer compete solely on products or price. Today, they compete on experience.
As consumer expectations evolved, so did the importance of delivering consistent, personal, and seamless interactions. The rise of the internet, mobile devices, and AI-powered tools has reshaped how customers engage with brands—and how brands respond. What was once viewed as a post-sale support function has transformed into a strategic growth driver. Exceptional customer experience has become the new benchmark for success.
In 2025, Nextiva, a company that helps businesses deliver unified customer experiences, founded Customer Experience Day to officially honor those leading the charge. The date, May 15, was selected to align with the company’s own birthday, emphasizing their commitment to building a more connected, more human business world. But the holiday belongs to everyone: from solo entrepreneurs who go the extra mile to global brands redefining industry standards.
Customer Experience Day is about creating a moment each year where we pause to recognize the people and innovations that make amazing service possible. It’s a celebration of empathy, creativity, and the belief that every interaction matters.
Customer Experience Day timeline
Forward-thinking companies begin to view customer experience as a business differentiator rather than a cost center.
Digital platforms, mobile apps, and cloud communication tools accelerate the demand for instant, seamless service.
Brands across industries invest heavily in CX teams, platforms, and strategy to compete and grow.
Nextiva launches and sponsors the official holiday to celebrate those who put customer experience at the center of business.
Customer Experience Day FAQs
Who created Customer Experience Day?
The holiday was founded by Nextiva in 2025 to celebrate those who build and champion amazing customer experiences.
When is Customer Experience Day?
Customer Experience Day is celebrated annually on May 15.
Do I have to work in customer service to celebrate?
Not at all. Anyone who builds, improves, or values meaningful experiences can join in.
How can I participate?
Share a story, recognize a colleague, or join the conversation using #CustomerExperienceDay.
Is this an international holiday?
Yes. While the day was founded in the U.S., Customer Experience Day is intended to be celebrated globally. Exceptional customer experience is a universal goal, and people around the world are encouraged to join in.
How to Celebrate Customer Experience Day
Give a shoutout
Tag a colleague or team that made a difference in your day using #CustomerExperienceDay.
Share a story
Post your favorite moment of Amazing Service®, whether you delivered it or received it.
Start a new standard
Encourage your company to embrace CX as a competitive advantage and recognize the people behind it.
5 Facts About Customer Experience Day
CX > price or product
Research shows that 86% of buyers are willing to pay more for a better customer experience.
It’s everyone’s job
Customer experience isn’t just about support—it includes product design, marketing, sales, and beyond.
Moments matter
It only takes one amazing or poor interaction to shape a customer’s loyalty for life.
CX drives revenue
Brands with superior CX bring in 5.7x more revenue than their competitors.
Not just humans
AI and automation are now key parts of how modern brands deliver fast, personalized experiences.
Why We Love Customer Experience Day
It celebrates people who care
From support reps to product managers, this day honors the unsung heroes behind every meaningful interaction.
It reminds us that every detail counts
A good experience isn’t random—it’s the result of thoughtfulness, empathy, and design. This day helps raise the bar.
It’s a call to action
Customer Experience Day is more than a moment of gratitude—it’s an invitation to every brand to do better, be better, and lead with care.
Customer Experience Day dates
| Year | Date | Day |
|---|---|---|
| 2025 | May 15 | Thursday |
| 2026 | May 15 | Friday |
| 2027 | May 15 | Saturday |
| 2028 | May 15 | Monday |
| 2029 | May 15 | Tuesday |
