World Nutella Day

Categories:: Food & Beverage
Tags:: Chocolate Dessert Food
Where:: World
Date change rule:: Every February 5
Holiday emoji:: 🌰🍫

World Nutella Day spreads deliciousness every February 5, uniting fans globally in their love for the iconic hazelnut cocoa spread. Share your favorite Nutella recipes, create a viral toast art, or surprise a friend with a jar to celebrate this sweet occasion.

Deals
Platforms
Social
Hero
Timeline
FAQs
Importance
Celebrate

Expected World Nutella Day Deals

While we await official 2027 promotions to drop, history shows that retailers and cafes often roll out special offers for World Nutella Day. Look for discounts on jars of Nutella at grocery stores like Kroger, Walmart, and Target. Local bakeries and coffee shops, such as Starbucks or independent cafes, may feature Nutella-themed pastries, crepes, or lattes. Specialty food stores like Whole Foods Market might highlight gourmet pairings or ingredients to complement the spread. Online retailers like Amazon could offer deals on bulk purchases or international varieties. We will update this page with confirmed live deals as February 5 approaches.

Platform Guide for World Nutella Day

TikTok

Tag @www.nationaltoday.com and use #WorldNutellaDay. Film a creative recipe tutorial or a ‘Nutella hack’ video.

Instagram

Tag @nationaltoday_ and use #WorldNutellaDay. Share aesthetically pleasing photos of your Nutella creations or breakfast spreads.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #WorldNutellaDay. Post your favorite Nutella memory or a poll asking about preferred ways to enjoy it.

World Nutella Day Hero

Sara Rosso

Sara Rosso is an American blogger and self-proclaimed Nutella enthusiast who founded World Nutella Day in 2007. Living in Italy at the time, she wanted to create a day for fellow fans to express their love for the spread. Her initiative quickly gained global traction, leading Ferrero to officially recognize and support the holiday.

World Nutella Day timeline

1966

Introducing, Nutella!

The son of of the company's founder created the first-ever jar of a new hazelnut cream, named Nutella.

1978

Australia discovered Nutella. "Aus-tella," anyone?

Nutella launched in Australia and opened its first plant outside Europe — in Sydney.

2005

Largest breakfast ever!

Nearly 28,000 Nutella enthusiasts gathered in Gelsenkirchen, Germany, to participate in the world's largest continental breakfast.

2014

50 years!

Nutella marked its 50th anniversary by holding celebrations in 10 countries throughout the world.

2017

The Nutella Cafe

The first Nutella Cafe opened at Chicago's Magnificent Mile.

World Nutella Day FAQs

When is World Nutella Day?

In 2027, World Nutella Day falls on Friday, February 5. This makes it an ideal way to kick off a delicious weekend.

How much Nutella is consumed worldwide?

The sheer volume of Nutella consumed is remarkable; if all the jars sold in a year were lined up, they would circle the Earth about 1.8 times. Its widespread appeal shows no signs of slowing down.

How many countries celebrate World Nutella Day?

The celebration of World Nutella Day extends across all continents, bringing together millions of fans from diverse cultures to share their passion for the iconic spread.

What is Nutella made of?

The core ingredients of Nutella include roasted hazelnuts and cocoa, blended with sugar and palm oil to create its signature rich and smooth consistency. It’s a unique combination that has captivated taste buds worldwide.

World Nutella Day Activities

Try it
If you've never tried Nutella, you can find it at almost any grocery store. Pick up a tub of the creamy mixture. Putting it down is the hard part.
Make it your own
There are lots of recipes online for baking with Nutella, but that doesn't mean you can't come up with your own. The company encourages fans to explore new ideas for baking with Nutella, and to spread the word when they come up with something delectable.
Join the party
World Nutella Day offers a host of opportunities for Nutella fanatics to get involved. You can host a Nutella party, write a Nutella poem or song, or create some Nutella art. You can also share photos and recipes on social media using the hashtag #WorldNutellaDay.

5 Ways To Enjoy Nutella

Make a sandwich
Find two slices of bread. Spread a thick layer of Nutella on one. Slap the other on top. And there you have it!
Add ice cream
Nutella makes a perfect topping for ice cream, especially after being heated up.
Nutella for breakfast?
Nutella goes well on a bagel or as stuffing in a crepe.
Donuts!
Rather than using a regular creme or custard filling for your donuts, try Nutella.
The easy way
Just rip the top of that tub of Nutella and have at it with a spoon.

Why We Love World Nutella Day

Nutella is magic in the mouth
It's the perfect combination of cocoa and hazelnut! People of all ages — kids, teens, and adults — go nuts for it. Chefs throughout the world can only wish they had come up with the combination that has put smiles on so many faces.
It's versatile
The beauty of Nutella is that you can put it on almost anything. Kids eat Nutella sandwiches. You can make Nutella ice cream. You can bake Nutella cakes and brownies. Ferrero, its parent company, practically begs you to find a dessert in which Nutella won't work.
It was an accident
There was a shortage of cocoa in the Piedmont region of Italy back in the 1800s. To stretch the supply, chocolate was mixed with ground hazelnuts, and the kids went crazy for it. When the cocoa supply returned, the kids refused to switch back. Nutella became the creamy version of the mixture, which was initially produced in blocks.