National Snack Stick Day – Sep. 23, 2026

National Snack Stick Day
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Food
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United States
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Every September 23
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National Snack Stick Day celebrates the delicious, portable meat snack every September 23. These savory treats, often made from beef or pork, offer a convenient protein boost for any adventure. Stock up your pantry, pack them for a hike, and share your favorite flavors with friends.

Want to sponsor National Snack Stick Day? Learn how

Expected National Snack Stick Day Deals

While we wait for official 2027 promotions to drop, history shows that National Snack Stick Day often brings savory deals from various brands. Look for discounts on bulk purchases from brands like Jack Link’s, Slim Jim, and Old Trapper at grocery stores and convenience marts. Specialty retailers such as Oberto and Tillamook Country Smoker may offer online promotions or bundle deals on their premium jerky and snack stick assortments. Keep an eye out for smaller, artisanal producers like Vermont Smoke & Cure and Nick’s Sticks, who might feature special pricing or new flavor launches to mark the occasion. We will update this page with confirmed live deals as September 23 approaches.

Platform Guide for National Snack Stick Day

TikTok

Tag @www.nationaltoday.com and use #SnackStickDay. Film a taste test of unique snack stick flavors or create a ‘snack stick charcuterie board.’

Instagram

Tag @nationaltoday_ and use #NationalSnackStickDay. Share mouth-watering photos of your favorite snack sticks, perhaps paired with cheese or fruit for a balanced snack.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #SnackStickDay. Ask your community to share their go-to snack stick brands and how they enjoy them.

Social Media Tips for National Snack Stick Day

Individuals

Keep a variety of snack sticks on hand for quick protein boosts throughout the day. Experiment with different brands and meat types, from classic beef to spicy turkey, to find your perfect savory companion.

Creators

Develop content around the versatility of snack sticks: pack them for outdoor adventures, incorporate them into lunchbox ideas, or even use them as a savory garnish for a Bloody Mary. Showcase unique pairings.

Brands

Launch a 'Snack Stick Showdown' contest, inviting followers to vote for their favorite flavor or create a new one. Offer a prize pack of your products to boost engagement and brand visibility.

Top Brands for National Snack Stick Day

  1. Jack Link's

    Founded in 1986 by Jack Link in Minong, Wisconsin, Jack Link's is a global leader in meat snacks. Known for its iconic 'Messin' with Sasquatch' campaigns, the company offers a wide range of jerky and snack sticks.

  2. Slim Jim

    Created by Adolph Levis in 1929 and later acquired by ConAgra Foods, Slim Jim is a popular brand of individually wrapped, smoked meat sticks. It's recognized for its distinctive snap and bold, spicy flavors.

  3. Old Trapper

    Originating in Forest Grove, Oregon, in 1969, Old Trapper is known for its authentic, old-fashioned jerky and meat sticks. The company prides itself on using real wood smoke and high-quality ingredients for a traditional taste.

  4. Oberto

    Founded in 1918 by Constantino Oberto in Seattle, Washington, Oberto Sausage Company began as a family business selling Italian sausages. Today, it's a prominent brand offering a variety of jerky and natural-style meat snacks.

  5. Tillamook Country Smoker

    Based in Bay City, Oregon, Tillamook Country Smoker has been crafting premium smoked meats since 1975. They specialize in high-quality jerky and snack sticks, often featuring local Oregon ingredients and traditional smoking methods.

  6. Vermont Smoke & Cure

    Established in 1996 in Hinesburg, Vermont, this company focuses on crafting antibiotic-free and hormone-free meat sticks and jerky. They emphasize sustainable practices and unique flavor profiles using real ingredients.

  7. Nick's Sticks

    Founded by Nick Wallace, Nick's Sticks offers 100% grass-fed beef and free-range turkey snack sticks. The brand is committed to clean ingredients, free from nitrates, nitrites, MSG, and artificial colors or flavors.

National Snack Stick Day Hero

Adolph Levis

Adolph Levis was the entrepreneur credited with creating the iconic Slim Jim meat snack in 1929. His vision for a portable, shelf-stable meat product revolutionized the snack food industry, making savory meat sticks accessible to the masses. Levis's innovation transformed a traditional food preservation method into a convenient and popular snack, laying the groundwork for the modern snack stick market.

History of National Snack Stick Day

National Snack Stick Day celebrated every September 23 was created by the Klement Sausage Company to commemorate on-the-go snacks for making on-the-go lives possible! These mini smoked sausage servings are a simple source of protein to take on a hike or pack in your gym bag, alleviate mid-morning hunger pains, and are readily shared after school, after work, or at any time.

Snack sticks cater to the entire family with a selection of tasty options. This tasty snack was designed for those on the go, with flavors ranging from sweet to spicy and everything in between.

Klement’s was founded in 1956 in Milwaukee, Wisconsin by three brothers, John, George, and Ron Klement, and it is still run under the family name today, employing over 350 employees in two plants. From a small sausage kitchen to one of the largest producers of quality, old-world sausage products, the firm has expanded.

Klement’s believes in handcrafted production, methodically crafting exquisite sausage products the way they used to be done in Old World butcher shops. A small-batch focus and “crafted with care mentality” contribute to a compelling appeal for those seeking artisan food experiences. Fresh sausages, cooked and smoked sausages, summer sausages, and snack sticks are all produced by the company.

National Snack Stick Day timeline

1847
Chocolate Candy Invented

British Quaker Joseph Storrs Fry invents a method of combining cocoa powder, sugar, and melted cocoa butter to create a thin paste that could be shaped in a mold.

1905
First Pizzeria in the U.S.

When the City of New York licenses Lombardi's, it became America's first pizzeria.

1950s
Salty Snacks Introduced

In the United States, manufacturers introduce a slew of packaged snacks that are specially made to cater to basic sugar, salt, and fat cravings.

1972
"Junk Food" Popularized

Michael Jacobson of the Center for Science in the Public Interest popularizes the term "junk food" due to many snacks containing a lot of calories, fat, and salt.

How Businesses Can Celebrate National Snack Stick Day

Local businesses can celebrate National Snack Stick Day by offering special promotions on meat snacks. Convenience stores and grocery delis could feature ‘buy one, get one’ deals on popular snack stick brands or create themed snack bundles. Outdoor gear shops might partner with meat snack companies to offer samples or discounts on snack sticks with camping or hiking purchases. Restaurants could even incorporate gourmet snack sticks into appetizer platters or charcuterie boards, highlighting local producers.

National Snack Stick Day FAQs

When is National Snack Stick Day?

National Snack Stick Day 2026 falls on Wednesday, September 23. It’s the perfect mid-week treat to power through your day.

How popular are meat snacks in the U.S.?

The meat snack market in the U.S. is a significant industry, with sales consistently in the billions of dollars annually. Consumers are increasingly seeking convenient, high-protein options, driving steady growth.

What are snack sticks made of?

Snack sticks are typically made from a blend of ground beef or pork, often with added spices, seasonings, and curing agents. They are then smoked and dried, giving them their characteristic flavor and chewy texture.

What's the difference between jerky and snack sticks?

Jerky is typically made from whole muscle meat that is sliced, seasoned, and dried, resulting in a tougher, chewier texture. Snack sticks, on the other hand, are made from ground meat, often encased and then smoked and dried, giving them a softer, more uniform consistency.

How To Celebrate National Snack Stick Day

  1. Eat as many snack sticks as you can

    Eat snack sticks to commemorate the occasion. Today, you don't even need to eat any meals; instead, replace them with snack sticks and try as many as you can.

  2. Have a party

    There is no celebration unless there's a crowd. Raise a glass to all those who set out to satisfy tradition's taste buds. Bring extras for coworkers or classmates to share. You can also share your favorite recipe combinations and combinations.

  3. Take the celebration online

    Get your favorite snack stick flavors, take some fun photos while you're celebrating, and then share the photos on your social media pages. To share on social media, use the popular hashtag #NationalSnackStickDay

5 Facts About Snack Foods That Will Blow Your Mind

  1. The word "snack" has Dutch Origins

    The term "snacken" is derived from the Dutch word "snacken," which means "to bite."

  2. Uses salt to cause addiction

    Salt is addictive in some ways similar to cigarettes or hard drugs, according to studies, and food corporations cram it into their products in astonishing amounts.

  3. They prevent public meltdowns

    According to a Punchbowl.com poll, 25% of people claim that eating a snack has prevented them from having a public meltdown.

  4. Americans spend heavily on them

    According to Fox News, the average American will spend roughly $30,000 on snack foods during their lifetime.

  5. North America owns the largest snack market

    According to Marketwatch.com, North America has the greatest global market share for snack foods, accounting for more than 38% of the total.

Why We Love Snacks

  1. An important part of our diet

    Snacking, despite its "bad reputation," can be a vital element of your diet. They can give energy during the day or when you work out. A healthy snack in between meals can also help to curb your appetite and keep you from overeating at mealtime.

  2. It beats cravings

    Snacking throughout the day keeps you from being ravenously hungry. You're more inclined to choose a healthier snack over whatever sugary pleasure is around. You're also less prone to overeat at your main meals, resulting in calorie savings. A mid-morning and mid-afternoon snack can also help to boost your metabolism.

  3. Snacking boosts brainpower

    Snacking can assist in nourishing your body — and your brain, whether you need some additional help concentrating at work or want to feel awake in the afternoon. Having a snack keeps your energy levels up when you're wishing for an afternoon snooze. Snacking on healthy foods provides your brain with the resources it requires to function optimally.

National Snack Stick Day dates

Year Date Day
2026 September 23 Wednesday
2027 September 23 Thursday
2028 September 23 Saturday
2029 September 23 Sunday
2030 September 23 Monday