National Pet Memorial Day – Sep. 13, 2026

National Pet Memorial Day
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Second Sunday of September
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National Pet Memorial Day arrives every second Sunday in September, inviting pet owners to honor and remember their beloved animal companions who have passed on. Take time to reflect on the joy and unconditional love your pets brought into your life, share cherished memories, and find solace in the shared experience of pet loss. Consider creating a lasting tribute to their memory.

Want to sponsor National Pet Memorial Day? Learn how

Expected National Pet Memorial Day Deals

National Pet Memorial Day is a time for remembrance, and many organizations and brands pivot towards support and fundraising rather than commercial deals. Look for initiatives from the ASPCA and the Humane Society, which often highlight pet loss resources and offer ways to donate in a pet’s memory. Pet memorial companies like EverAfter or Rainbow Bridge Pet Memorials may offer special discounts on commemorative items. Pet insurance providers such as Trupanion or Nationwide Pet Insurance might share grief support resources for policyholders. Additionally, local veterinary clinics and pet bereavement groups often host memorial events or offer counseling services. We will update this page with confirmed live support programs as September approaches.

Platform Guide for National Pet Memorial Day

Instagram

Tag @nationaltoday_ and use #PetMemorialDay. Share a photo or video tribute to a beloved pet, inviting others to share their stories in the comments.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #PetMemorialDay. Create a post inviting community members to share memories and photos of their cherished animal companions.

X/Twitter

Mention @NatlToday and use #PetMemorialDay. Share a short, heartfelt message about a pet you’ve lost, or retweet resources for coping with pet grief.

Social Media Tips for National Pet Memorial Day

Individuals

Create a digital photo album or a small physical memorial space in your home dedicated to your pet. Light a candle, share a favorite story with family, or visit their resting place.

Creators

Produce a video or blog post sharing your personal journey of pet loss and healing, offering comfort and resources to others. Interview a pet grief counselor or highlight memorial ideas.

Brands

Partner with a pet loss support organization to host a virtual memorial event or a donation drive. Offer a special discount on pet memorial products or services, donating a portion of proceeds to animal welfare.

Organizations & Brands for National Pet Memorial Day

  1. ASPCA

    Founded in 1866, the American Society for the Prevention of Cruelty to Animals (ASPCA) was the first humane society in North America. They provide pet loss support resources and advocate for animal welfare nationwide, helping countless pets and their owners.

  2. Humane Society of the United States

    Established in 1954, the Humane Society of the United States is one of the largest animal protection organizations, working to end animal cruelty. They offer extensive resources for pet owners, including guidance on coping with the loss of a companion animal.

  3. Association for Pet Loss and Bereavement (APLB)

    The APLB is a non-profit organization dedicated to helping people who are anticipating or mourning the loss of a beloved pet. Founded in 1997, they provide free online chat rooms, educational materials, and a directory of pet bereavement counselors.

  4. PetSmart Charities

    Established in 1994, PetSmart Charities is a leading funder of animal welfare. While known for adoptions, they also support programs that help pet owners through difficult times, including resources for pet loss and grief support.

  5. Rainbow Bridge Pet Memorials

    Inspired by the popular poem, Rainbow Bridge Pet Memorials offers a range of commemorative products, including personalized urns, garden stones, and jewelry. They provide tangible ways for pet owners to honor and remember their cherished companions.

  6. EverAfter

    EverAfter provides unique and personalized pet memorial products, from custom portraits to engraved keepsakes. Their mission is to help pet owners celebrate the lives of their pets and find comfort through lasting tributes.

  7. Purina

    Founded in 1894, Purina is a global leader in pet food and care. Beyond nutrition, they actively engage in pet welfare initiatives and provide resources for pet owners, sometimes including articles and support related to pet loss and grief.

National Pet Memorial Day Hero

Dr. Wallace Sife

Dr. Wallace Sife was a pioneer in the field of pet bereavement, founding the Association for Pet Loss and Bereavement (APLB) in 1997. A clinical psychologist, he recognized the profound grief experienced by pet owners and dedicated his work to validating their loss and providing much-needed support and resources. His efforts helped destigmatize pet grief and established a framework for understanding and coping with it.

History of National Pet Memorial Day

Throughout history, the role of pets in our lives has changed drastically with our living situations and cultures, and so have the ways we honor our pets who have crossed the rainbow bridge. Since the first wolf cubs were domesticated and the first barnyard cats made pets, standout furry friends have captured people’s hearts and worked their way towards feeling like our family. 

There is evidence that dogs were domesticated as far back as 26,000 BCE, when ancient footprints showed a child and a dog once walked together in a cave. Pet memorials began to crop up around 14,000 BCE, first in what is now Germany. Pet memorials from 7,000 BCE were also found in China, and North America from 11,000 BCE. Native Americans very often buried their dogs when they passed away, showing pets have long made an impact on our hearts!

Even the heroes of the ages memorialized their pets. Alexander the Great, for example, was known to be very fond of his mastiff named Peritas. When she died around 350 BCE, he held a formal burial and procession, as well as erected a monument in her honor. 

Throughout the more modern era, there are other well-loved pets in the public eye that have been famously memorialized. Notable ones include Balto, the Siberian Husky known for his courageous journey across Alaska to deliver medicine, and Towser, the cat in Scotland who caught a record-setting 28,899 mice. 

There are many pet cemeteries and standards for pet memorials today. Famous pet cemeteries include Hartsdale in New York City and Toto Memorial in Los Angeles. Many people choose to cremate, bury, or even taxidermy their pets to remember them, and pet headstones can be customized and purchased. We will never stop memorializing the pets that have brought so much love to our lives.

National Pet Memorial Day timeline

26,000 BCE
Proof of Pets

As early as 26,000 BCE, there is evidence of a child and dog walking together through a cave - proof that dogs were already domesticated to some extent!

6,500 BCE
Early American Cemeteries

In America, the earliest pet memorial dates back to 6,500 BCE, when the Native Americans who inhabited modern-day Illinois buried the dogs that accompanied them.

350 BCE
Alexander the Great’s Puppy

When Peritas, the beloved mastiff of Alexander the Great, died, he not only held a formal burial for her, there was even a monument constructed in her honor, as well as a funeral procession!

1989
Secretariat's Famous Memorial

After the racehorse passed away, he was memorialized by a statue in Kentucky Horse Park.

How Businesses Can Celebrate National Pet Memorial Day

Local businesses can acknowledge National Pet Memorial Day by creating a compassionate space for pet owners. Veterinary clinics can offer free grief counseling sessions or host a community memorial event. Pet supply stores might feature a ‘memory wall’ where customers can post photos of their lost pets, or donate a portion of sales from memorial items to local animal shelters. Dog groomers and trainers could share resources on pet loss support, acknowledging the deep bonds their clients share with their animals.

National Pet Memorial Day FAQs

When is National Pet Memorial Day?

National Pet Memorial Day 2026 falls on Sunday, September 13. It’s a day set aside for quiet reflection and honoring the memory of animal companions who have passed.

How many households in the U.S. own pets?

According to the American Pet Products Association (APPA), approximately 66% of U.S. households, or 86.9 million families, own a pet. This widespread companionship underscores the significance of pet loss for millions.

What are common ways to memorialize a pet?

Many pet owners choose to create a physical memorial, such as a garden stone, an urn, or a framed photo. Others find comfort in donating to animal shelters in their pet’s name or volunteering for animal welfare causes.

Is pet grief comparable to human grief?

Yes, for many, the grief experienced after losing a pet is as intense and valid as mourning a human family member. The bond with a pet is unique and profound, and the loss can lead to significant emotional distress.

How to Observe National Pet Memorial Day

  1. Remember a beloved pet

    Whether there’s a picture tacked to your wall, a home video of your dog playing with your child, or an old collar you kept behind, there are many ways people retain keepsakes of their lost furry families. Pull out the picture, watch the home video, or find the collar in a memory box, and talk about what made Snowball such a good cat for all those years.

  2. Reach out to a friend who lost a pet

    The acute loss of a good pet is incredibly difficult to get through. Bring them a stuffed animal with their pet’s name on a collar, bake them cookies, or send flowers. The little gestures of support become incredibly valuable in times of loss.

  3. Love your pets a little extra today

    It’s a great day to appreciate the furry friends that are still by your side. Love on your pets just a little harder today. Buy them a new toy or treat, or take them to the vet to get a checkup. You’ll want them healthy and happy as long as possible!

5 Interesting Facts About Pets & Pet Memorials

  1. There are four famous pet cemeteries in the US

    These include Hartsdale in NYC, Toto Memorial in Los Angeles, Boomer Monument in Illinois, and Brownie Gravesite in Florida.

  2. There’s a standard for pet cremation

    Established by the International Association for Pet Cemeteries and Crematories, the procedure for Pet Cremation can be followed by the Pet Owners for the Cremation Process.

  3. It costs to be a pet parent!

    Over $60 billion was spent in 2015 by pet parents on their pets, according to the American Pet Products Association.

  4. Better to have loved and lost...

    For almost everyone, pets improve lives. According to one survey, 94% of pet owners say their pet has made them smile every day.

  5. There are many famous memorialized pets

    From Balto the courageous Siberian Husky to Towser of Scotland, the cat who caught a record-setting 28,899 mice, our favorite pets are memorialized in our collective history.

Why We Love National Pet Memorial Day

  1. It honors our best pets

    As with a beloved family member, it’s important to honor the lives of beloved pets. Animals have a magical way of touching our hearts even more than people can at times, and it’s important to honor that after they’re gone.

  2. It’s a trip down memory lane

    While we love our pets who have left us, as years pass we tend not to think of them daily. Today is a great day to find the pictures of you as a baby holding your first cat or the video of your old pup roaming your first apartment. You can honor your pet’s memory while revisiting some great times of the past.

  3. It reminds us to care for our pets

    Pets can’t tell us when they’re sick, so it’s up to us to read their signs! Nothing is sadder than losing a pet to something preventable. While some mourn their favorite pets today, make sure your good boy or girl gets to the vet to make sure everything is shipshape.

National Pet Memorial Day dates

Year Date Day
2025 September 14 Sunday
2026 September 13 Sunday