National Multivitamin Day underscores the importance of nutritional supplements in promoting health and well-being. Recognizing that 75% of the U.S. population doesn’t meet the standard healthy diet guidelines (according to Dietary Guidelines for Americans 2020-2025), National Multivitamin Day is dedicated to exploring how the right kind of multivitamins can fill dietary gaps, support immune function, and improve overall health.
History of National Multivitamin Day
Established in 2024, National Multivitamin Day is held every third Saturday in September to remind us that pizza is not a food group. This holiday is dedicated to educating consumers and highlighting the essential role that multivitamins play in promoting health and wellbeing.
To bring this to life, GNC set out to launch National Multivitamin Day to serve as a platform to educate people on how to choose and use multivitamins effectively ensuring they complement a balanced diet for a healthier lifestyle. Think of your multivitamin as the foundation of your house. Just as a strong foundation supports a long-lasting home, a high-quality multivitamin supports your health for years to come. However, only 1 in 4 multivitamin consumers in the U.S. have complete confidence that their multivitamin brand provides accurate nutrient information. That’s why it’s crucial to choose a trusted source, like GNC, which offers multivitamins proven in clinical trials to better boost levels of key nutrients compared to basic multivitamins.
And while some vitamins and multivitamins are popular, many may have other impacts on overall health. For instance, gummy vitamins, which have seen a significant rise in popularity with a market growth of 70% in dollar sales over the past four years, often contain high amounts of sugar—many between 1 and 8 grams per serving—and may not provide the full daily value of essential nutrients. In contrast, capsules and tablets can contain a higher dosage of vitamins and minerals without added sugars.
Celebrate National Multivitamin Day by exploring the world of multivitamins and unlocking the potential of your health by learning how the right supplements can enhance your wellbeing. Whether you’re just starting out or looking to refine your nutritional intake, GNC invites you to connect with experts, access valuable resources, and understand the choices available that can have a positive impact on your health span.
National Multivitamin Day timeline
Casimir Funk proposes the “vitamin hypothesis,” a concept that deficiency diseases are caused by the absence of specific chemical substances in the diet such as Vitamin B.
President Franklin D. Roosevelt recognizes the need for Americans to improve their diets and urges the U.S. government to prioritize better nutrition and establishes the National Nutrition Conference. Increased research into vitamins leads to the fortification of foods to enhance their nutritional content.
Congress passes the Dietary Supplement Health and Education Act which establishes standards around the manufacture and distribution of supplements.
Gummy multivitamins account for 7.5% of the $6 billion multivitamin market in the United States in 2016, according to estimates from the Nutrition Business Journal and projections from IBISWorld. Unfortunately, they often contain high amounts of sugar—many between 1 and 8 grams per serving—and may not provide the full daily value of essential nutrients. In contrast, capsules and tablets can contain a higher dosage of vitamins and minerals without added sugars.
How to Observe National Multivitamin Day
1. Connect with experts
Discuss your overall diet with your healthcare professional and recognize any gaps in nutrient intake.
2. Check the facts
Review the nutrition labels on your current multivitamin in your medicine cabinet and research the data behind their efficacy.
3. Stock up
From September 19 to September 23, customers can enjoy 40% off all GNC multivitamins at GNC locations and on gnc.com. Customers who visit a GNC location can receive guided support from one of the trained GNC Coaches and receive an additional 20% off their multivitamin purchase during the same timeframe.
National Multivitamin Day FAQs
When is National Multivitamin Day?
National Multivitamin Day is observed annually on the third Saturday of every September.
Are vitamins and multivitamins the same thing?
Both vitamins and multivitamins are important. They’re essential micronutrients that are required for the body to function properly. Multivitamins provide a broad range of vitamins and minerals and fill any gaps while a vitamin tends to focus on one specific vitamin (such as Vitamin A, Vitamin C, or Vitamin E).
What are the benefits of multivitamins?
Multivitamins can fill dietary gaps, support immune function, and improve overall health, helping individuals live better, more vibrant lives.
5 Interesting Facts About Multivitamins
Healthyish?
75% of the population doesn't meet the standard healthy diet.
Mind the gap
Six in 10 Americans take a multivitamin to address a diet or nutritional gap.
Supplements play different roles across generations
Nearly half of young consumers (47% Gen Z and Millennials) take multivitamins to enhance physical performance.
Not all multivitamins are created equal
69% of respondents are not entirely certain they are getting the full recommended daily value of nutrients from their multivitamin.
Scientifically proven is key
The overwhelming majority (90%) states it is important for their vitamins/supplements to be scientifically supported.
National Multivitamin Day dates
| Year | Date | Day |
|---|---|---|
| 2024 | September 21 | Saturday |
| 2025 | September 20 | Saturday |
| 2026 | September 19 | Saturday |
| 2027 | September 18 | Saturday |
| 2028 | September 16 | Saturday |
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